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Derek Scobie You Tube @ Mediacom Engage 25 4-13
- 3. AUDIENCE
- 4. CREATORS
- 5. ADVERTISERS
- 7. GEN C
- 9. WHAT THEY ARE WATCHING
- 11. THE YOUTUBE YOU THINK YOU KNOW THE YOUTUBE YOU SAY YOU WANT THE YOUTUBE YOU NEED TO ENGAGE WITH
- 12. The YouTube you think you know
- 14. THE YOUTUBE YOU THINK YOU KNOW AUTHENTIC UNIQUE UNPREDICTABLE
- 15. The YouTube you say you want
- 17. THE YOUTUBE YOU SAY YOU WANT WELL-KNOWN PROFESSIONAL CONTROLLED
- 18. The YouTube you need to engage with
- 20. THE YOUTUBE YOU NEED TO ENGAGE WITH ORIGINAL CONSISTENT COLLABORATIVE
- 21. How brands can use all of YouTube
- 22. MAKING THE MOST OF YOUTUBE Authentic Branded content Professional VOD keystone Original Sponsorships
- 23. NEW OPPORTUNITIES FOR BRANDS TO CONNECT
- 24. SCALE
- 25. SCALE Audience & Topic Targeting Prime Packs Roadblock
- 26. NEW OPPORTUNITIES FOR BRANDS TO CREATE
- 29. Be quick or be dead
- 35. THANK YOU
Notas del editor
- 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
- 1. Intro - Agency Rep - No Slides required2. Strategy - Kevin - YT Brand and top line of b2b narrative3. Hamish - Gen C 4. Derek - No slides, only videos 5. A pair from the sales team, those for that agency/plus buddy? Do the detail re planning/buying. Maybe even get an agency bod involved in a double act? Always nice.6. Intro person does a wrap up.
- We call them “Gen C” because they thrive on the 4 Cs
- http://www.youtube.com/watch?internalcountrycode=GB&v=UrRUDS1xbNs
- http://www.youtube.com/watch?internalcountrycode=GB&v=2dDVcPyHMvk&feature=youtu.be
- http://www.youtube.com/watch?internalcountrycode=GB&v=loMGOdaGHhQ&feature=youtu.be
- http://www.youtube.com/watch?internalcountrycode=GB&v=TjK0m7T-h0o&feature=youtu.be
- Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.
- Not easy to buy, loads of different formats and names, different price points.We’ve reduced these barriers to entry to make it much easier for you to buy YouTube from us.We’ve done lots of work to try and simplify all of this resulting in what I’m about to show you.