For the past few decades we have been so focused on the virtual – on products that are not tangible, products that reside online, that we interact with through our computers, mobile devices and so on. But now it’s time to take a step in a different direction – actually an old familiar direction, it’s time to reach out of our digital boxes, into the real world and make real things but still retain that connection with the virtual world. It’s time to merge the digital and the physical and create an internet of things. We believe this to be the next step in web interaction – well it's already happening – we are merely the messengers!

1. PHYSICAL COMPUTING – THE NEXT LEVEL OF WEB INTERACTION
FORWARD
TO REALITY
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2. Forward to reality
For the past few decades we have been so focused on the virtual – on products that are
not tangible, products that reside online, that we interact with through our computers,
mobile devices and so on. But now it’s time to take a step in a different direction –
actually an old familiar direction, it’s time to reach out of our digital boxes, into the real
world and make real things but still retain that connection with the virtual world.
It’s time to merge the digital and the physical and create an internet of
things.
We believe this to be the next step in web interaction – well it's already happening – we
are merely the messengers!

3. “ The future is something which
everyone reaches at the rate of
60 minutes an hour, whatever he
does, whoever he is.”
— C. S. Lewis

4. WHAT IS THE NEXT LEVEL OF
WEB INTERACTION?
The internet of things and physical computing is connecting everything and
letting you connect to and interact with everything anywhere. Today’s tech
world is mobile, tomorrow’s world is seamlessly integrated, connected,
intelligent and tangible.
What we are talking about is a blend of physical computing, embedded systems, web
apps, mobile apps, websites, games, devices etc.

5. “Physical computing, in the
broadest sense, means building
interactive physical systems by the
use of software and hardware that
can sense and respond to the
analog world”
- wikipedia

6. “An embedded system is a
computer system designed to do
one or a few dedicated and/or
specific functions . . .
It is embedded as part of a
complete device often including
hardware and mechanical parts.
- wikipedia

7. In the old days you needed super
intelligent engineers and tons of money
to make these kinds of systems...
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8. . . . AND THEN CAME THE
INTERNET AND CHANGED
EVERYTHING
With open source software and hardware, low cost components, knowledge
sharing and collaboration the innovation is being democratized by
the open source communities.

9. The Arduino, named after the pub where it was conceived, is one of these
low cost, open source pieces of hardware. This is where it all starts. For the
humble price of 22 Euros. This little thing is jam packed with
possibilities...

10. Inside the package lies the Arduino, which basically is a little computer which
usually does one simple task over and over again until someone pulls the
plug.
But relax - we are not going to talk about circuit boards and all the
components, or electronics, programing or anything of the geeky stuff.
What we are going to talk about is the true magic happening
when the user’s force of creativity, sharing and collaboration
takes part.

11. “ The future is here. It’s just not
evenly distributed yet.”
— William Gibson

12. What if your plants could talk to you
when they were thirsty?
Now they can...
Image by Flickr user dpstyles™
http://www.flickr.com/photos/dpstyles/3201378928/

13. BOTANICALLS by Rob Faludi, Kate Hartman and Kati London
Read more: http://www.botanicalls.com

14. So how do you give someone a mix tape
in a world where all music is digital?
This guy built a device and a way to interact with
digital music in the physical world.
SPOTIFY BOX by Jordi Parra
Learn more: http://blog.zenona.com
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15. The Twitter Mood Light shows the current
mood of Twitter.
The lamp monitors certain keywords, such as
“love”, “hate”, “surprising” and so on, on twitter.com
and lights up different colors depending on the
mood of the tweets.
TWITTER MOOD LIGHT by RandomMatrix
Learn more: http://goo.gl/XQzZ
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16. How do you take your internet company
and make it relevant in the physical
world? PayPal made a experimental system
utilizing QR codes, Arduino and smart-phones to
let their users pay with their PayPal account in
the physical world.
PAYPAL VENDING MACHINE by PayPalLabs
Learn more: http://goo.gl/8dDbm
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17. The Verbalizer connects wirelessly to
your computer and triggers google voice
search.
THE VERBALIZER by Breakfast
Learn more: http://goo.gl/Jo3Zl
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18. Instaprinter is a digital photobooth
tapping into the mobile photo-sharing
service, Instagram, and in real time prints
out every picture taken at a specific
location.
INSTAPRINT by Breakfast
Learn more: http://instaprint.me/
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19. The Candy Grabber is controlled by an
Arduino which lets online users remotely
interact with the machine via a website.
CANDY GRABBER by odvratno.zgodan
Learn more: http://goo.gl/ONoMP

20. WHAT DOES ALL THIS HAVE TO
DO WITH ME?
First of all, as we all know ...its not about advertising anymore, its about
engaging and interacting with your customers, its about making
unforgettable content that enrich your customers life.
Lets take a look at what some pioneers have done to take advertising to the next frontier.

21. CocaCola tok Facebook Likes to a new
level by letting attendees of their event, Coca
Cola Village, use a personal wristband to easily
Like physical things and also spread the word of
the event and the brand to their online friends.
THE REAL LIFE LIKE by CocaCola
Learn more: http://goo.gl/KV04G

22. TOPSHOP reinvented the changing room
by utilizing and hacking a Xbox Kinect.
That way they created a interactive mirror which
lets you try on different clothes.
KINECT FITTING ROOM by AR Door
Learn more: http://goo.gl/mjCfr

23. A genius concept from a bunch of students at
Hyper Island: RFID-powered shoes
connecting the wearers to online social
services.
KARMATECH by Students at Hyper Island:
Hampus Lemhag, Mikael Näslund, Anna Andersson,
Pier Madonia, Kris Bengtson and Bodil Gustafsson Fürst
Learn more: http://goo.gl/1A3xe

24. A simple billboard that senses movement
and triggers flashes of light at passerby's
to make the illusion of paparazzis
fighting over pictures of a celebrity, the
passerby.
NIKON D700 FLASHING BILLBOARD
Learn more: http://goo.gl/f157X

25. An interactive billboard that changes
colors depending on the colors of the
viewers clothes.
IBM SMARTER PLANET BILLBOARD by IBM
Learn more: http://goo.gl/BEFMD

26. “As for the future, your task is not
to see it, but to enable it.”
— Antoine de Saint Exupéry

27. UNLEASH YOUR CREATIVITY!
What we have showed you now is only scratching the surface. There is endless of
possibilities and opportunities to leverage and take your brand even further.
All we ask is for you to let your imagination run wild, no ideas are too crazy or stupid or
silly. Let’s take it up a notch! Be ambitious! Be the first guy, don’t wait until
its mainstream, and don’t be afraid to take the lead and venture into new
frontiers. We will travel there with you!

28. QUESTIONS? IDEAS?
OBSERVATIONS?
Kevin Murphy
Senior Designer/Front End Developer
kevin@mediafront.no @caoimh
Johannes Rummelhoff
Creative Concept Developer
johannes@mediafront.no @johannesr