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Similar to Inspire 1012- Dean Donaldson-Living in a material world
Similar to Inspire 1012- Dean Donaldson-Living in a material world (20)
Inspire 1012- Dean Donaldson-Living in a material world
- 1. Living in the Material World
Dean Donaldson
Global Head of Innovation DG MediaMind
© 2012 Digital Generation Inc. All rights reserved.
Thursday, 18 October 12
- 2. Living in a
material world
@Dean Donaldson
Global Head of Innovation
© 2012 Digital Generation Inc. All rights reserved.
- 3. Smart Appliances
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 4. Beyond the Browser
In 2012 there will be more
networked devices then
humans on the planet
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG | All rights reserved
- 5. second life
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 6. Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.
- 7. Living in a Ubiquitous World
© 2012 Digital Generation Inc. All rights reserved.
- 9. =MC2
E
consumer = clicks
© 2012 Digital Generation Inc. All rights reserved.
- 10. [ targeted consumer ]
addressable advertising >>
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 13. technology
is but a twinkle in the eye
© 2012 Digital Generation Inc. All rights reserved.
- 18. convenience
at the
centre
© 2012 Digital Generation Inc. All rights reserved.
- 19. design vs
desire
© 2012 Digital Generation Inc. All rights reserved.
- 20. License to think
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
- 31. © 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
- 32. active
engagement
© 2012 Digital Generation Inc. All rights reserved. © 2011 MediaMind. A division of DG
- 33. old new
media
traditional
© 2012 Digital Generation Inc. All rights reserved.
- 34. lean back | forwards
off on TV | PC
© 2012 Digital Generation Inc. All rights reserved.
- 36. back
lean
?
© 2012 Digital Generation Inc. All rights reserved.
- 45. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 46. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 47. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 48. of under 15’s by 2015 will all use
50%
touchscreens
© 2008 Eyeblaster. All rights reserved
© 2012 Digital Generation Inc. All rights reserved.
- 54. 6x
penetration
© 2012 Digital Generation Inc. All rights reserved.
- 57. Last year, more data was
generated by individuals
than in the entire history
of mankind through 2010.
© 2012 Digital Generation Inc. All rights reserved.
- 58. 6Eb
GLOBAL MOBILE DATA
=6Petabytes
Internet
6 Exabytes = 6M Terabytes
1,000 x WHOLE INTERNET
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 59. Media migration
‣ Personal TV 2010
VOD across multiple devices
Locations tailored to individual
‣ Web TV
Computer as interactive TV set
User generated content
‣ Digital TV
TV set as display device
High Definition architecture
‣ Analogue TV
Centralized, passive, limited choice
Single location viewing
1980
© 2012 Digital Generation Inc. All rights reserved.
- 60. compare
amazon
instantly
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 61. visualization of search
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 64. 2017
“human?
How may I help you,
”
© 2012 Digital Generation Inc. All rights reserved.
- 65. connected
internet of things
>
© 2012 Digital Generation Inc. All rights reserved.
- 66. Sensory surround
(((
© 2012 Digital Generation Inc. All rights reserved.
(
© 2010 MediaMind Technologies Inc | All rights reserved
- 70. Smart Clothes
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 71. Smart Scents
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 72. ePOS
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 75. The Third Wave
UbiComp
Ubiquitous Computing
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 76. ∞=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 77. 1=1
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 78. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 79. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 80. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 81. 1=∞
{ ubiquitous computing (ubicomp) }
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 82. Smart Tags
RFID
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 83. 2012
1 TRILLION
© 2012 Digital Generation Inc. All rights reserved.
- 87. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 90. Science Fiction or Fact?
Personal Identification Device (PID)
= targeted ads
© 2012 Digital Generation Inc. All rights reserved.
- 93. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 94. [data]
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 95. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 96. © 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 97. payment
system
2016
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 100. $€£
© 2012 Digital Generation Inc. All rights reserved. © 2010 MediaMind Technologies Inc | All rights reserved
- 101. point of engagement
interaction transaction
touchpoints
© 2012 Digital Generation Inc. All rights reserved.
- 102. BlueTooth
2-way Audio
Comms Visual
WiFi
NFC
?
© 2012 Digital Generation Inc. All rights reserved.
- 103. Retarget
HD Ad
10% off
Interact Retarget Purchase
5% off
© 2012 Digital Generation Inc. All rights reserved.
- 104. Modern Family Viewing
42%
use SmartPhone or Tablet whilst watching TV
DAILY
© 2012 Digital Generation Inc. All rights reserved.
- 105. Dual Screen Activities
What are Tablet and SmartPhone Users doing whilst watching TV?
0% 15% 30% 45% 60%
Checking Email
60%
Surfing for unrelated info
46%
Visiting Social Networking site
42%
Checking sports scores
30%
Looking up info related to content
29%
Looking up content related to Ad
19%
Looking for coupon/deal related to Ad
13%
Nielsen Q2 2011
© 2012 Digital Generation Inc. All rights reserved.
- 106. Dual Screen Activities
25%
Consumers go online after seeing TV ad
Yahoo / Razonrfish Q4 2011
© 2012 Digital Generation Inc. All rights reserved.
- 107. automatic ACR
content recognition
© 2012 Digital Generation Inc. All rights reserved.
- 113. Client-Side Solution >10 Secs
Spot ID = Ad ID
© 2012 Digital Generation Inc. All rights reserved.
- 114. Server-Side Solution <2 Secs
Spot ID = Ad ID
© 2012 Digital Generation Inc. All rights reserved.
- 116. 115,282
17.4% WATCHED FULL 3 MIN VIDEO
2.34% CTR
© 2012 Digital Generation Inc. All rights reserved.
- 118. convergence
w ev
at er
h v er
ne
he er
w ev
w h er
© 2012 Digital Generation Inc. All rights reserved.
- 119. focus
on
data
© 2012 Digital Generation Inc. All rights reserved.
- 121. tech in
harmony
© 2012 Digital Generation Inc. All rights reserved.
- 122. thank you!
dean.donaldson@mediamind.com
917.640.3095
@deandonaldson
@mediamind
@dgitnetwork
© 2012 Digital Generation Inc. All rights reserved.