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POWER OF
 CONTENT
MARKETING
Marketing is Changing
          has Changed
With Lesser Money Spend
Get More Customers
Visual Content is the FUTURE
Without VISUAL CONTENT



           There is no SEO
Traditional Marketing
     Link Building

       Submissions

    On Page optimization
The New Inbound Marketing
5 Types of Visual Content



                                    PPTs

     Info
                        Ebrochure
   graphics

              Podcast

    Video
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Videos   Infographics   Comics   PPTs   Ebrochures   Podcast
Keys to Visual Marketing Success
  Create a Compelling Story
Keys to Visual Marketing Success




        Choose the right Content
Keys to Visual Marketing Success
           Great Design and Branding
Keys to Visual Marketing Success
          Promote your content strategically
Why VIDEO Is A Big Deal




Average person spends 15 minutes a day on You Tube
Videos are 53 times more likely to be on 1st page of Google Results
Videos raise the click through rates in emails by 50%
You Tube is the second largest Search Engine
Over 3 million people are sharing videos through socially connected sites like
Facebook, Twitter, MySpace
Throwing a
         video on you
Video    tube and
         hoping it goes
SEO      viral.
         Throwing a
Is Not   video on
         homepage
         and hoping it
         attract
         customers.
Video SEO Is



Exten-
sion         Optimizing
of           video                      Sharing
                          Optimizing
SEO                                     and
             content on   video
                                        Embeding
             your site    content on
                                        videos
                          other sites
Impact of Videos




                   Videos are now
                   featured on top
                   SERPs by
                   default
Podcast SEO Is
Impact of Podcasts

                        Reviews: Ask your
                             viewers



 Subscribers/Popularity: Promotion
Why Infographics?




• Average number of Infographics seen every week by
  individual is 3274.
• Infographics make anything upto 67% more interesting.
• Infographics makes your business 82% cooler.
• Infographics make you upto 40% more relevant.
• Infographics will make you seem 18% more
  knowledgeable.
Impact of Infographics
Why Presentations?



 • Slideshare is the world’s largest
   professional content sharing
   community.
 • It has 60 million visitors a month.
 • It has 3 billion slide views a month.
 • It is one of the top 150 sites on the
   web.
Impact of Presentations

                     PPts are also
                     featured on top
                     SERPs
Impact of Ebrochures

                   Ebrochures are
                   also featured
                   on top SERPs
Power of Content marketing

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