1. PerformanceExchange
MediaTrust’s PerformanceExchangeTM
A Real-Time Online CPC Bid Exchange for Performance Marketing
Advertisers
Expand your reach... beyond search to high quality email & content
Target your audience... where, when and how you want
Connect clicks to performance... winning bids deliver quality consumers
Analyze & optimize... campaigns and bids for optimal conversion ROI
Overview
MediaTrust’s PerformanceExchange (MTPX) is the performance-based real-time CPC bid exchange that connects direct response
advertisers with consumers, beyond search engine marketing.
Using MTPX, quality clicks are connected to conversions. MediaTrust’s proprietary algorithm optimizes based on performance by
serving ads with the highest probability to convert. This innovative targeting technology enables us to provide the highest ROI for
our advertisers.
All clicks are reviewed and routed through our internal performance filtering system, further enhanced by a 3rd party solution, which
means advertisers pay only for quality consumers delivered to their landing pages.
Alongside our easy-to-use platform, our proactive Partner Management Team is committed to helping our partners succeed. We
make it easy for advertisers to run their campaigns the way they want to, while giving them the support and tools to help them
maximize their ROI.
Performance Proven Results
Advertisers who participated in our beta experienced exceptional results. Campaigns within our Insurance and Education verticals
yielded conversion rates that resulted in industry leading eCPAs.
Email Channel… is just the beginning
MTPX email ads are generated in real-time, within compelling category specific ad creatives, at the time the email is opened by
qualified consumers who have opted in to receive offers like yours. All email campaigns are monitored by MediaTrust for strict
CANSPAM compliance. This means your MTPX ads are served to a highly targeted audience likely to be most responsive to your
specific offer. %%$city%% edition
Our targeted ads allow you to connect with prospective consumers.
How it works {$first_name} {$last_name}, don’t just watch
User Experience show’s like CSI or Law & Order, live out your
passion for protecting the community and get
paid for it! We found education providers
serving {$city}, ready to help train you for a
career in Criminal Justice.
Subject
Ready for an Exciting
Funny story
You’re invited...
Potential offer
You’re invited...
Creative Assignment
special offer
A category specific email is Category specific offers displayed Consumer is taken to advertiser’s
delivered to a qualified consumer in targeted email creative landing page.
Ad Sales Manager: sales@mediatrust.com 855 North Douglas Street, El Segundo, CA 90245