Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.

1. FACEBOOK
ADVERTISING
in 2015
WHAT YOU NEED
TO KNOW TODAY
TO PREPARE
FOR TOMORROW
www.Matomy.com | @MatomyGroup
Menachem Salinas,
SVP of Social
Matomy Media Group

2. AGENDA
1 The Game Changer: Graph Search on Mobile
2 Taking Twitter’s Lunch
3 Offline Conversions for Retailers
4 Bye-Bye Right-Hand Ads
5 Prepare for the Future

3. 60B
12K
1,500
Impressions/Month
Active
Campaigns
Customers
2007
85
10K
Launched
Countries
Registered
Publishers

4. 1
THE GAME
CHANGER:
Graph Search

5. This will forever
CHANGE MOBILE

6. Graph
Search’s
Impact
on
Mobile
Action- and object-based
search and discovery tool
Contains local and social
context and credibility
Uses natural language in
search
Leverages Facebook’s social
interaction data
Advertisers: place ads on FB
based on users’ mobile
search terms
Type of sponsored search result
with social context
www.Matomy.com | @MatomyGroup

7. Take
Advantage
Of Mobile
Graph
Search
www.Matomy.com | @MatomyGroup

8. Take
Advantage
Of Mobile
Graph
Search
www.Matomy.com | @MatomyGroup

9. 2
TAKING
TWITTER’S
LUNCH

10. Who will win the
mobile social battle?

11. Facebook Eats into Twitter’s Territory
Hashtags
Newsfeed Trends

12. Facebook Eats into Twitter’s Territory
Hashtags
Newsfeed Trends

13. 3
OFFLINE
CONVERSIONS
For
Retailers

14. MOVING
ONLINE
SENTIMENT
TO
OFFLINE
SALES

15. Offline
Conversion
For
Retailers
FB update to Custom Audiences to enable
advertisers to measure offline sales
Overlay offline sales data on FB data
Show actions consumer may have taken based
on FB ad
www.Matomy.com | @MatomyGroup

16. 4
BYE-BYE
RIGHT-HAND
ADS

17. These will go away.
Get used to it.

18. Bye-Bye Right-Hand Side
Ads
Will be replaced by higher-performing page-post and
app install ads
Advertisers urged to make Facebook de facto
homepage
Users become quality assurance for brands
advertising on Facebook
www.Matomy.com | @MatomyGroup

19. 5
PREPARE
FOR THE
Future

20. Facebook
in 2015
CHANGES
THAT WILL
RESHAPE
ADVERTISING
Enhanced data-based campaigns
replace Like-based Facebook
advertising
Facebook integrates into other
technologies – TVs, Internet of
Things, etc.
Mobile Graph Search becomes
Internet’s de facto search engine
www.Matomy.com | @MatomyGroup

22. WINNING
STRATEGY
CHANGES
YOU SHOULD MAKE NOW
Find a smart media partner that
speaks Facebook
Move beyond Likes and
content-based ads
Shift towards performance-based ads
FB is already doing this
Merge offline campaigns with online
FB campaigns for integrated
sales strategy
www.Matomy.com | @MatomyGroup

23. QUESTIONS?
www.Matomy.com | @MatomyGroup

24. STAY
CONNECTED
Menachem Salinas,
SVP of Social
Matomy Media Group
E: menachem.s@matomy.com
www.Matomy.com | @MatomyGroup

25. Thank You