The FRESH conference 2013 was again the place to be for innovations in meeting design. This presentation shows a set of pictures, some statistics and other material that gives you an idea on what is happening there. The interaction with on-line participants, the amazing set, the many different meeting formats, the brain food buffets, the interaction on site, the mobile app, the co-creation, etc. The entire conference makes meeting planners and meeting designers experience all sorts of creative formats, innovative technology, new AV, etc. At the same time a revolutionary mix of meeting planners, meeting designers, facilitators, experts and suppliers on the content side of meetings and events mingle and meet in amazing conversation. Watch out for the Next FRESH conference. Where you can expect a focus on the professionals that influence meeting effectiveness: the Human tools in the Meeting Architects toolbox. We are sharing the FRESH conference experience to show other eventprofs what solutions we found and applied... If you want to know more or book a presentation contact info@meetingsupport.org

1. Case FRESH 13

2. key points of this presentation
1. Introduc+on,
some
stats
2. Hybrid
and
social
media
3. C
formats,
interac+on,
co
crea+on,
...
4. H
facilitators,
moderators,
...
5. A
music,
visual,
visual
stymulus,
...
6. T
Furniture,
AV,
produc+on,
...
7. TY
technology,
Mobile
App,
...
8. Next
steps

3. Brand and marketing

4. Brand and marketing

5. Brand and marketing

6. INTRODUCTION
Des+na+on
and
venue

8. CPCT

9. CPCT

10. CPCT

11. CPCT

12. cpct

13. CPCT

14. CPCT

15. Focus FRESH 13: theme

16. PARTICIPANTS

17. Some stats
• 169
par+cipants
total
• 31
on
line
par+cipants
(18%)
• 95
planners/buyers
(69%)
• 18
countries
FRESH
13
planner
Category
Plin
(Indepent)
Plag
(Agency)
Plas
(associa+on)
Plor
(Corporate

18. HOW WE BUILT FRESH13
A CO-CREATIVE ADVENTURE

19. Podio

20. Synthetron

21. Session design

22. HYBRID
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

23. HYBRID:
ONLINE PARTICIPANTS
• 31
registered
18%
1
in
5
• 21
paying
• 8%
of
the
registra+on
fee
total
was
from
on-­‐
line
par+cipants

24. HYBRID:
on line Speakers

25. HYBRID:
on line Speakers

26. HYBRID:
on line Speakers

27. +10
-­‐8
F13

28. HYBRID:
on line Speakers

29. HYBRID:
GOTO MEETING ROOM

30. HYBRID:
GOTO MEETING ROOM

31. HYBRID:
GOTO MEETING ROOM

32. HYBRID:
On-site meets On-Line

33. HYBRID:
On-site meets On-Line

34. HYBRID:
Hybrid on line Moderator

35. HYBRID:
Hybrid on line Moderator interviews

36. HYBRID:
Hybrid Angel

37. HYBRID:
Hybrid Angel

38. HYBRID: PAYMENT
€
95,-­‐

39. Webcast: Classic style

40. Webcast: TV style or TED style

41. HYBRID: PAYMENT II
On
demand
Classic
Webcast:
h^p://klewel.com/conferences/fresh12/index.php?talkID=13
TV-­‐like
Opening
session:
h^ps://vimeo.com/59476445

42. Recording / webcast Classic

43. Recording / webcast FRESH style

44. SOCIAL MEDIA
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

45. SOCIAL MEDIA
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

46. Social Media Guide

47. CHATTY: CONCEPTUAL

48. Danish with Ib

49. MEETING FORMATS
some examples from FRESH13

51. MEETING FORMATS
The Learning Carousel

52. MEETING FORMATS
some examples from FRESH13

53. The award for
Best session design go’s to...

54. MEETING FORMATS
real contact techniques

55. MEETING FORMATS
drama
Corps
and
reflec+on

56. MEETING FORMATS
drama II
Judge
and
debate

57. MEETING FORMATS
Blind drawing

58. MEETING FORMATS
some examples from FRESH13
Small
group
discussion

59. MEETING FORMATS
the horse shoe
horse
shoe

60. MEETING FORMATS
some examples from FRESH13
Pair
Share

61. MEETING FORMATS
some examples from FRESH13
Pair
share

62. MEETING FORMATS
some examples from FRESH13
Body
vo+ng,
Human
Spectrograph

63. MEETING FORMATS
some examples from FRESH13
body
vo+ng

64. MEETING FORMATS
some examples from FRESH13

65. MEETING FORMATS
some examples from FRESH13

66. MEETING FORMATS
some examples from FRESH13

67. CHATTY: HUMAN TOOLS
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

68. People as tools

69. People as tools

70. People as tools

71. People as tools

72. People as tools

73. Improv theatre during dinner

74. 6 kinds of Human tools...
• ABCDEF
A
Architect:
Mee+ng
Architect
B
Builder:
technicians,
constructors,
AV
C
Communicators:
subject
experts,
writers
D
Designers:
theme,
produc+on,
presenta+on
E
Enter-­‐
Edu-­‐tainers:
actors,
clowns,
musicians
F
Facilitators:
facilitators,
moderators,
MCs

75. CHATTY: ART TOOLS
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

76. Graphic Facilitation

77. Graphic Facilitation

78. Graphic Facilitation

79. Graphic Facilitation

80. CHATTY: TECHNICAL
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

81. Furniture

82. Furniture

83. Furniture

84. Furniture

85. HYBRID:
AV equipment

86. HYBRID:
AV equipment

87. HYBRID:
Hybrid equipment

88. PRODUCTION AND AV

89. PRODUCTION AND AV

90. PRODUCTION AND AV

91. PRODUCTION AND AV

92. PRODUCTION AND AV

93. PRODUCTION AND AV

94. CHATTY: TECHNOLOGY
FRESH13,
the
most
Hybrid
event
in
the
Mee+ng
Industry

95. PRODUCTION AND AV

98. The Mobile app

99. The Mobile app

100. Co-creation

101. Co-creation

102. Learning Carousel & Awards

103. some of the FRESH people

104. NEXT STEPS
• See
more
on
www.theFRESHconference.com
• Linked
in
Group:
Mee+ng
Architecture
• Book
‘Mee+ng
Architecture’:
AMAZON
• Knowledge
base
and
Toolbox
catalogue
www.mee+ngsupport.org

105. Post Conference
Post event material
• Pictures:
h^p://www.flickr.com/photos/
mee+ngarchitecture/sets/
• Video:
h^ps://vimeo.com/channels/fresh