2. I. Starting your Twitter Account
II.Why Twitter is Beneficial to your
Business
III.Twitter Etiquette for your
Business
IV.How to Effectively Use Twitter
for your Business Account
7. Why is having a
Twitter Account
for you
Business
Beneficial?
8. It is a great way to connect
with existing customers and
potential customers
• There are over 500 million Twitter users-that
is a lot of potential users that could see what
your business has to offer
• Twitter for business is great for problem
resolution
• Connecting on a social media outlet such as
Twitter, increases the chance of your
business being talked about and noticed.
9. Branding
• Using Twitter for business gives you a chance to get
your brand out there
• You don’t have to be a large company to get your
brand noticed
• Let people know what purpose your business
serves and do it in a unique way
10. Customer Feedback
• Using Twitter allows you to connect with those in
the Twitter world including users that have used
your products or services
• What is the word on your business? Were people
satisfied/dissatisfied?
• Who is saying what?
• Twitter allows you to know what people are saying
about your company and gives you a chance to
make it what you want
11. Marketing
• Twitter is a great way to take advantage of FREE
marketing
• It lets users know about new and existing products
and services
12. News
• Use Twitter to keep your users up to date with news
in your company
• What are the latest updates?
• How will these updates reach and effect the
customers?
• Keep your customers close and informed with news
Tweets
13. Promotions
• Twitter is a great way to Tweet coupon codes and
promotions for your customers/users
• People love great deals so why not give them a
reason to direct traffic to your page and also bring in
money
14. Competition
• By using Twitter, you can follow your competition
• What are they Tweeting about and how can you use
their Tweets as an advantage?
• Twitter allows constant access to your competitors
which you wouldn’t ordinarily get without social
media
• Follow your competition and get a leg up
15. Increases Sales
• Having a Twitter account is just another opportunity
to get advertised what you have to offer, thus
bringing in more sales
• The more people you have access to, the more
potential buyers you could have
• Promotions via Tweets are always good for a boost
in sales
17. Follow Others with Shared
Interests
• You want to follow other businesses and users
that are somehow related to your business
• Follow users that have like topics pertaining to
your business
• Follow your competitors
• Follow suppliers, producers, like
organizations,etc.
18. Follow the Right Way
• If someone starts following you, follow them back
• Try to have an even balance of followers and users
that you follow
• Twitter will deactivate accounts if they think a user
is being suspicious (example: starting to follow a
large amount of users in a short period of time) so
be careful!
• Understand who your followers are and how to
reach them proactively
19. Worthy Tweets
• Post Tweets in the 140 characters that are useful to
your followers
• Use shortened URLs for Tweet links
• Decide on the right frequency of Tweets but Tweet
frequently enough to stay noticed and informative
• Be professional
21. Present Your Brand
• Twitter allows you to tell your story in a short,
unique way to many users
• Choose an easy username but remember that it
should be informative and reflect your business
• Choose a smart profile picture that captures your
business in a single image (your image will be
next to every Tweet you post)
• Customize or choose a header image that tells
the brands story
22. Build a Strong Foundation
• Give enough information about your business so
that people can easily find you
• Use your bio to talk about the benefits that your
company offers
• Throw in some personality
• Share your web address and access to other outlets
to promote your business
23. Start Following
• Be very selective about who you follow
• Build relationships via Twitter with industry leaders
• Some good ideas for who to follow include:
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Customers
Business partners
Suppliers
Competitors
Organizations closely related to your companies purpose
Other Businesses in the neighborhood
24. Talk
• Be smart about what you Tweet
• Don’t be offensive, be informative
• Know what your followers and customers WANT to
hear
• Focus on the benefits for your followers
• Take advantage of promoting your business
25. Drive Traffic
Tweet links
Reply to your messages
Comment
Start conversations to attract other users and
customers
• Give people reasons why they should visit your
Twitter
• “Re-Tweet”
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26. Share and Add
• Share photos relevant to your business
• Add videos
• This is a fun way other than words to get what you
are doing out to your users
27. #Hashtags
• Hashtags mark specific topics that people are
Tweeting about
• Using hashtags can connect you with other people
interested in those specific topics
• Search your products and services to see who is
Tweeting about them and what they are saying
