Social content marketing 101 for content strategy. Presented at San Francisco Content Strategy MeetUp group.

1. Content Strategy 101
Social Content / Marketing

2. Hi.
Sales
Facebook Fans
Megan Conley (@megconley)
CEO & Founder

3. Social Content
Sales
Social media is a car
Solutions
Facebook Fans
Content is the gas

4. A Symbiotic Relationship

5. Social Content Is A Journey
Content is not the end.
It’s the beginning.

6. Creating with Intention
Your content is a catalyst – for what?

7. Walk a Mile in Your Audiences’ Shoes
Ask yourself:
 What’s important to
the brand?
 What’s important to
my audience?
Is my content:
 Easy to share?
 Easy to consume?
 Valuable?
 Engaging?

8. Variety – The Spice of Content Life
Infographics
Visual Graphics
Sharable Graphics
Interactive Media

9. Know Your Distribution Channels
People (Relationships, B2C)
• Information sharing; blogs, articles, news
• Rich media; images, videos, presentations
Perceptions (Information, B2B / B2C)
• Information sharing; text focus
• Limited media (images, video, etc)
Pimping (Professional Connections, B2B)
• Information sharing; blogs, articles, news
• Limited media (images, video, etc)
Passions (Interests & Hobbies, B2C)
• Information sharing; blogs, articles, news, forums
• Rich media; images, videos, presentations
Pinning (Interests & Hobbies, B2C)
• Highly visual – images, sharable graphics, infographics, video

10. Create content that comes alive

11. @megconley | @socltribe
www.social-tribe.com
Socialize
Yourself