2. I did research into female pop
artists that have a similar
style of work that we want to
produce.
The artists that are similar to
the artists we created are;
Taylor Swift, Pixie Lott and
Ellie Goulding.
The target audience for these
artists are mainly females
around the age group of 15-
24 year olds.
The style of music and the
way the artists looks is what
influence the target audience.
3. Demographics
Gender: Female
Age:12-25
Genre of music: Pop.
Religion: Atheist
Education:Student
school/collage/universities
Occupation: Creative/media industry
Marital status: single
Income: Student loan
Nationality: British
Founded :2012 by Mercury Records
Influences: Pixie Lott, Taylor Swift and Ellie
Goulding
Psychographics
She loves the pop genre due to
most her songs being very pop
conventional. Youth is important to
her and she has a very creative
mind with high fashion sense. She
has a bubbly personality and is a
friendly easy-going person. Has a
professional manner in which she
brings out her confidence and
maturity. She loves engaging and
interacting with her fans through
posting things via her social media
sites.
Likes: making music, singing,
dancing, shopping and travelling.
Dislikes: Boring immature people.
4. Our Target audience are the type of girls
that are out going, love hanging out with
their friends and like listening to music
especially pop. Someone who likes pop
music, bright colours and dancing.
