1. BUSINESS STATISTICS - WHAT AND WHY?
Definition of Statistics-
Statistics is the study of how to collect, organize, analyze, and interpret numerical information
from data.
Types of Statistics
Descriptive statistics involves methods of organizing, picturing and summarizing information
from data. Inferential statistics involves methods of using information from a sample to draw
conclusions about the population.
Steps in Statistical Investigation-
Five stages of statistical investigation
Collection of Data
↓
Organization of data
↓
Presentation of data
↓
Analysis
↓
Interpretation of Results
a) Collection of Data
A structure of statistical investigation is based on a systematic collection of data. The
data is classified into two groups
i) Internal data and
ii) External data

2. Internal data are obtained from internal records related to operations of business
organisation such as production, source of income and expenditure, inventory, purchases and
accounts.
The external data are collected and purchased by external agencies. The external data
could be either primary data or secondary data. The primary data are collected for first time and
original, while secondary data are collected by published by some agencies.
b) Organisations of data
The collected data is a large mass of figures that needs to be organised. The collected
data must be edited to rectify for any omissions, irrelevant answers, and wrong computations.
The edited data must be classified and tabulated to suit further analysis.
c) Presentation of data
The large data that are collected cannot be understand and analysis easily and quickly.
Therefore, collected data needs to be presented in tabular or graphic form. This systematic order
and graphical presentation helps for further analysis.
d) Analysis of data
The analysis requires establishing the relationship between one or more variables.
Analysis of data includes condensation, abstracting, summarization, conclusion etc. With the
help of statistical tools and techniques like measures of dispersion central tendency, correlation,
variance analysis etc analysis can be done.
e) Interpretation of data
The interpretation requires deep insight of the subject. Interpretation involves drawing
the valid conclusions on the bases of the analysis of data. This work requires good experience
and skill. This process is very important as conclusions of results are done based on
interpretation.
FUNCTIONS OF STATISTICS
Statistics as a discipline is considered indispensable in almost all spheres of human knowledge.
There is hardly any branch of study which does not use statistics. Scientific, social and economic
studies use statistics in one form or another. These disciplines make-use of observations, facts
and figures, enquiries and experiments etc. using statistics and statistical methods. Statistics
studies almost all aspects in an enquiry. It mainly aims at simplifying the complexity of
information collected in an enquiry. It presents data in a simplified form as to make them
intelligible. It analyses data and facilitates drawal of conclusions. Now let us briefly discuss
some of the important functions of statistics.

3. 1. Presents facts in. simple form:
Statistics presents facts and figures in a definite form. That makes the statement logical and
convincing than mere description. It condenses the whole mass of figures into a single figure.
This makes the problem intelligible.
2. Reduces the Complexity of data:
Statistics simplifies the complexity of data. The raw data are unintelligible. We make them
simple and intelligible by using different statistical measures. Some such commonly used
measures are graphs, averages, dispersions, skewness, kurtosis, correlation and regression etc.
These measures help in interpretation and drawing inferences. Therefore, statistics enables to
enlarge the horizon of one's knowledge.
3. Facilitates comparison:
Comparison between different sets of observation is an important function of statistics.
Comparison is necessary to draw conclusions as Professor Boddington rightly points out.” the
object of statistics is to enable comparison between past and present results to ascertain the
reasons for changes, which have taken place and the effect of such changes in future. So to
determine the efficiency of any measure comparison is necessary. Statistical devices like
averages, ratios, coefficients etc. are used for the purpose of comparison.
4. Testing hypothesis:
Formulating and testing of hypothesis is an important function of statistics. This helps in
developing new theories. So statistics examines the truth and helps in innovating new ideas.
5. Formulation of Policies :
Statistics helps in formulating plans and policies in different fields. Statistical analysis of data
forms the beginning of policy formulations. Hence, statistics is essential for planners,
economists, scientists and administrators to prepare different plans and programmes.
6. Forecasting :
The future is uncertain. Statistics helps in forecasting the trend and tendencies. Statistical
techniques are used for predicting the future values of a variable. For example a producer
forecasts his future production on the basis of the present demand conditions and his past
experiences. Similarly, the planners can forecast the future population etc. considering the
present population trends.
7. Derives valid inferences :

4. Statistical methods mainly aim at deriving inferences from an enquiry. Statistical techniques are
often used by scholars planners and scientists to evaluate different projects. These techniques are
also used to draw inferences regarding population parameters on the basis of sample information.
Limitations of statistics:
Statistics with all its wide application in every sphere of human activity has its own limitations.
Some of them are given below.
1. Statistics is not suitable to the study of qualitative phenomenon: Since statistics is basically a
science and deals with a set of numerical data, it is applicable to the study of only these subjects
of enquiry, which can be expressed in terms of quantitative measurements. As a matter of fact,
qualitative phenomenon like honesty, poverty, beauty,intelligence etc, cannot be expressed
numerically and any statistical analysis cannot be directly applied on these qualitative
phenomenons. Nevertheless, statistical techniques may be applied indirectly by first reducing the
qualitative expressions to accurate quantitative terms. For example, the intelligence of a group of
students can be studied on the basis of their marks in a particular examination.
2. Statistics does not study individuals: Statistics does not give any specific importance to the
individual items, in fact it deals with an aggregate of objects. Individual items, when they are
taken individually do not constitute any statistical data and do not serve any purpose for any
statistical enquiry.
3. Statistical laws are not exact: It is well known that mathematical and physical sciences are
exact. But statistical laws are not exact and statistical laws are only approximations. Statistical
conclusions are not universally true. They are true only on an average.
4. Statistics table may be misused: Statistics must be used only by experts; otherwise, statistical
methods are the most dangerous tools on the hands of the inexpert. The use of statistical tools by
the inexperienced and untraced persons might lead to wrong conclusions. Statistics can be easily
misused by quoting wrong figures of data. As King says9aptly ‘ statistics are like clay of which
one can make a God or Devil as one pleases’ .
5. Statistics is only, one of the methods of studying a problem:
Statistical method do not provide complete solution of the problems because problems are to be
studied taking the background of the countries culture, philosophy or religion into consideration.
Thus the statistical study should be supplemented by other evidences.
Statistics can analyze only aggregated observation or data:
Any statistics is a collection of data.Individual observation does not belong to statisticshence,
statistics analyses a collection of data andenlighten the overall estimated result. For-example the
average income of the laborers of abusiness can be estimated by observing their percapital

5. income. Average income does notparticularize anybody or neglect anybodiesincome. In this
respect, statistics gives an over allidea.
•Statistics describes only numeral information:
Statistics is anexposure of the numerical data .If it is not possibleto express in a, statistics fail to
make acomparative study between rich and poor, soundand ill etc .
•Statistics given only overall measures:
statics gives us only anaverage or overall estimation. It is almostimpossible to achieve a
particular result. After aprolonged observation as it is found in otherbranches of knowledge. As
the data are influencedby different factors, the some result is notavailable every time.
•Statistics rules are mutable:
In some brunches of science some unchangeableprinciples and data are available .but in
statisticsthey are not found. The principles of statistics arevariable and changeable, approximate
etc.
•Statistics is simply amethod:
The practical solution of anyproblem can be done in many ways. Statistics isone of the methods
of solving the problem. Itsevidences give the ideas of any matterbeforehand. Its evidences are to
be relativelysupported by other observation or data.
•Statistics incapable indecision making:
It is not alwayspossible for statistics to take proper decision.proper decision always depends on
proper data.But the data is statistics are often collected byunskilled persons.
•Statistics cannot expressthe entire data set:
Statisticsmethod dose not express the topic or incidentfully. It simplifies the complicated data
andpresents them.
•Using inappropriateinformation:
Unskilled, idle andinexperienced person often collect data. As aresult, erroneous, puzzling and
partial informationis collected. As a result, very often improperdecision is taken.
•Purposive misuses:
The most totallimitation of statistics is that its purposive misuse.Very often erroneous
information may becollected. But sometimes some institutions usestatistics for self interest and
puzzling otherorganizations.

6. COLLECTION OF DATA
Everybody collects, interprets and uses information, much of it in a numerical or statistical forms
in day-to-day life. It is a common practice that people receive large quantities of information
everyday through conversations, televisions, computers, the radios, newspapers, posters, notices
and instructions. It is just because there is so much information available that people need to be
able to absorb, select and reject it. In everyday life, in business and industry, certain statistical
information is necessary and it is independent to know where to find it how to collect it. As
consequences, everybody has to compare prices and quality before making any decision about
what goods to buy. As employees of any firm, people want to compare their salaries and
working conditions, promotion opportunities and so on. In time the firms on their part want to
control costs and expand their profits.
One of the main functions of statistics is to provide information which will help on making
decisions. Statistics provides the type of information by providing a description of the present, a
profile of the past and an estimate of the future. The following are some of the objectives of
collecting statistical information.
1. To describe the methods of collecting primary statistical information.
2. To consider the status involved in carrying out a survey.
3. To analyse the process involved in observation and interpreting.
4. To define and describe sampling.
5. To analyse the basis of sampling.
6. To describe a variety of sampling methods.
Categories of data:
Any statistical data can be classified under two categories depending upon the sources
utilized.These categories are,
1. Primary data 2. Se condary
data
Statistical Data

7. Statistical investigation is a long and comprehensive process and requires systematic
collection of data in large size. The validity and accuracy of the conclusion or results of the
study depends upon how well the data were gathered. The quality of data will greatly influence
the conclusions of the study and hence importance is to be given to the data collection process.
Statistical data may be classified as Primary Data and Secondary Data based on the
sources of data collection.
Primary data
Primary data are those which are collected for the first time by the investigator /
researchers and are thus original in character. Thus, data collected by investigator may be for the
specific purpose / study at hand. Primary data are usually in the shape of raw materials to which
statistical methods are applied for the purpose of analysis and interpretation.
Secondary data
Secondary have been already collected for the purpose other than the problem at hand.
These data are those which have already been collected by some other persons and which have
passed through the statistical analysis at least once. Secondary data are usually in the shape of
finished products since they have been already treated statistically in one or the other form.
After statistical treatment the primary data lose their original shape and becomes secondary data.
Secondary data of one organisation become the primary data of other organisation who first
collect and publish them.
Primary Vs Secondary Data
 Researcher originates primary data for specific purpose / study at hand while secondary
data have already been collected for purpose other than research work at hand.
 Primary data collection requires considerably more time, relatively expensive. While the
secondary data are easily accessible, inexpensive and quickly obtained.
Table – A compression of Primary and Secondary Data
Primary data Secondary data

8. Collection purpose For the problem at hand For other problems
Collection process Very involved Rapid and easy
Collection cost High Relatively low
Collection time Long Short
Suitability Its suitability is positive It may or may not suit the
object of survey
Originality It is original It is not original
Precautions No extra precautions It should be used with
required to use the data extra case
Limitations of secondary data
a) Since secondary data is collected for ‘some other purpose, its usefulness to current
problem may be limited in several important ways, including relevancies and accuracy.
b) The objectives, nature and methods used to collect secondary data may not be appropriate
to present situation.
c) The secondary data may not be accurate, or they may not be completely current or
dependable.
Criteria for evaluating secondary data
Before using the secondary data it is important to evaluate them on following factors
a) Specification and methodology used to collect the data
b) Error and accuracy of data.
c) The currency
d) The objective – The purpose for which data were collected
e) The nature – content of data
f) The dependability
Sources of data
Primary source – The methods of collecting primary data.

9. When data is neither internally available nor exists as a secondary source, then the
primary sources of data would be approximate.
The various method of collection of primary data are as follows
a) Direct personal investigation
- Interview
- Observation
b) Indirect or oral investigation
c) Information from local agents and correspondents
d) Mailed questionnaires and schedules
e) Through enumerations
Secondary source – The methods of collecting secondary data
i) Published Statistics
a) Official publications of Central Government
Ex: Central Statistical Organisation (CSO) – Ministry of planning
- National Sample Survey Organisation (NSSO)
- Office of the Registrar General and Census Committee – GOI
- Director of Statistics and Economics – Ministry of Agriculture
- Labour Bureau – Ministry of Labour etc.
ii) Publications of Semi-government organisation
Ex:
- The institute of foreign trade, New Delhi
- The institute of economic growth, New Delhi.
iii) Publication of research institutes
Ex:
- Indian Statistical Institute
- Indian Agriculture Statistical Institute
- NCRET Publications
- Indian Standards Institute etc.
iv) Publication of Business and Financial Institutions
Ex:

10. - Trade Association Publications like Sugar factory, Textile mill, Indian chamber of
Industry and Commerce.
- Stock exchange reports, Co-operative society reports etc.
v) News papers and periodicals
Ex:
- The Financial Express, Eastern Economics, Economic Times, Indian Finance, etc.
vi) Reports of various committees and commissions
Ex:
- Kothari commission report on education
- Pay commission reports
- Land perform committee reports etc.
vii) Unpublished statistics
- Internal and administrative data like Periodical Loss, Profit, Sales, Production
Rate, Balance Sheet, Labour Turnover, Budges, etc.
Primary data:
Primary data is the one, which is collected by the investigator himself for the purpose of a
specific inquiry or study. Such data is original in character and is generated by survey conducted
by individuals or research institution or any organisation.
The primary data can be collected by the following five methods.
1. Direct personal interviews.
2. Indirect Oral interviews.
3. Information from correspondents.
4. Mailed questionnaire method.
5. Schedules sent through enumerators
1. Direct personal interviews:
The persons from whom informations are collected are known as informants. The investigator
personally meets them and asks questions to gather the necessary informations. It is the suitable
method for intensive rather than extensive field surveys. It suits best for intensive study of the
limited field.

11. 2. Indirect Oral Interviews:
Under this method the investigator contacts witnesses or neighbours or friends or some other
third parties who are capable of supplying the necessary information. This method is preferred if
the required information is on addiction or cause of fire or theft or murder etc., If a fire has
broken out a certain place, the persons living in neighbourhood and witnesses are likely to give
information on the cause of fire. In some cases, police interrogated third parties who are
supposed to have knowledge of a theft or a murder and get some clues. Enquiry committees
appointed by governments generally adopt this method and get people’ s views and all possible
details of facts relating to the enquiry. This method is suitable whenever direct sources do not
exists or cannot be relied upon or would be unwilling to part with the information.
3. Information from correspondents:
The investigator appoints local agents or correspondents in different places and compiles the
information sent by them. Informations to Newspapers and some departments of Government
come by this method. The advantage of this method is that it is cheap and appropriate for
extensive investigations. But it may not ensure accurate results because the correspondents are
likely to be negligent, prejudiced and biased. This method is adopted in those cases where
informations are to be collected periodically from a wide area for a long time.
4. Mailed questionnaire method:
Under this method a list of questions is prepared and is sent to all the informants by post. The
list of questions is technically called questionnaire. A covering letter accompanying the
questionnaire explains the purpose of the investigation and the importance of correct
informations and request the informants to fill in the blank spaces provided and to return the
form within a specified time. This method is appropriate in those cases where the informants are
literates and are spread over a wide area.
5. Schedules sent through Enumerators:
Under this method enumerators or interviewers take the schedules, meet the informants and
filling their replies. Often distinction is made between the schedule and a questionnaire. A
schedule is filled by the interviewers in a face-to-face situation with the informant. A
questionnaire is filled by the informant which he receives and returns by post. It is suitable for
extensive surveys.
Secondary Data:
Secondary data are those data which have been already collected and analysed by some earlier
agency for its own use; and later the same data are used by a different agency.

12. According to W.A.Neiswanger, ‘ A primary source is a publication in which the data are
published by the same authority which gathered and analysed them. A secondary source is a
publication, reporting the data which have been gathered by other authorities and for which
others are responsible’ .
Sources of Secondary data:
In most of the studies the investigator finds it impracticable to collect first-hand information on
all related issues and as such he makes use of the data collected by others. There is a vast
amount of published information from which statistical studies may be made and fresh statistics
are constantly in a state of production.
The sources of secondary data can broadly be classified under two heads:
1. Published sources, and
2. Unpublished sources.
1. Published Sources:
The various sources of published data are:
1. Reports and official publications of
(i) International bodies such as the International Monetary Fund, International Finance
Corporation and United Nations Organisation.
(ii) Central and State Governments such as the Report of the Tandon Committee and Pay
Commission.
2. Semi-official publication of various local bodies such as Municipal Corporations and District
Boards.
3. Private publications-such as the publications of –
(i) Trade and professional bodies such as the Federation ofIndian Chambers of Commerce and
Institute of Chartered Accountants.
(ii) Financial and economic journals such as ‘ Commerce’ , ‘ Capital’ and ‘ Indian Finance’ .
(iii) Annual reports of joint stock companies.
(iv) Publications brought out by research agencies, research scholars, etc.
2. Unpublished Sources

13. All statistical material is not always published. There are various sources of unpublished data
such as records maintained by various Government and private offices, studies made by research
institutions, scholars, etc. Such sources can also be used where necessary
Precautions in the use of Secondary data
The following are some of the points that are to be considered in the use of secondary data
1. How the data has been collected and processed
2. The accuracy of the data
3. How far the data has been summarized
4. How comparable the data is with other tabulations
5. How to interpret the data, especially when figures collected for one purpose is used for another
Generally speaking, with secondary data, people have to compromise between what they want
and what they are able to find.
Merits and Demerits of Secondary Data:
1. Secondary data is cheap to obtain. Many government publications are relatively cheap and
libraries stock quantities of secondary data produced by the government, by companies and other
organisations.
2. Large quantities of secondary data can be got through internet.
3. Much of the secondary data available has been collected for many years and therefore it can be
used to plot trends.
4. Secondary data is of value to:
- The government – help in making decisions and planning future policy.
- Business and industry – in areas such as marketing, and sales in order to appreciate the general
economic and social conditions and to provide information on competitors.
- Research organisations – by providing social,economical and industrial information.