2. Inspire a generation
The drum’s fauxlympics
competition challenged
advertising agencies to create
spoof olympics ads. It was
inspired by locog’s heavy-

3. This bakery was forced to take down its
bagel display…

4. AND EAST LONDON’S CAFÉ OLYMPIC HAD
TO UNDERGO A MAKEOVER

5. AGAINST THIS BACKDROP, THE
FAUXLYMPICS WAS BORN, WITH A GOLDEN
CHIP COURTESY OF THE CHIP SHOP AWARDS
UP FOR GRABS

6. Categories
• The Sprint
Guerrilla ads that would be taken down faster
than Usain Bolt can run 100 METRES
• The Long Shot
Ads which probably should be allowed to run,
but probably won’t
• The Hurdles
Ads which manage to get around the rules
• The High Jump
Funny ads which break all the rules

26. Results
• Reader involvement
we received more than 250 entries from
agencies and designers who in turn voted for
their work on our facebook page
• Media coverage
campaign was covered in uk, french and us
press and on australian tv show gruen sweat
• Facebook growth
week before fauxlympics we reached 12,361
and had 165 talking about us. week of
fauxlympics we reached 140,574 and had
4,077 talking about us.

27. Thedrum.com/
fauxlympics
Facebook.com/