Leveraging LinkedIn Presentation for the North Central Indiana Chapter of the American Advertising Federation
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The document discusses how to leverage LinkedIn for business growth. It covers connecting with others on LinkedIn and provides tips for crafting connection invitation messages. It also discusses different types of LinkedIn groups, how to optimize groups for search engine optimization, and customizing group settings and access to member lists. The document concludes with information on downloading the presentation slides.
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Leveraging LinkedIn Presentation for the North Central Indiana Chapter of the American Advertising Federation
- 1. Leveraging LinkedIn @MelDepaoli HOW TO GROW YOUR BUSINESS USING LINKEDIN
- 2. @MelDepaoli
- 3. The Connection Spectrum: Where do you fall?
- 4. @MelDepaoli Hi Janel, Thank you for reaching out. I am happy to connect with you. May I ask how you heard about me and why you are interested in connecting? Thank you in advance for your help. ~Mel
- 5. Past colleague Liked a comment they posted Work in the same city Friend They are a client Competitor Went to college with them Belong to the same church Went to high school with them Met at a networking event Met at a job interview Support a cause you also support Belong to a group they belong to Went on a date with them Kids play together Read an article they wrote They launched a new product Service provider for Liked an article they shared Current colleague someone you know @MelDepaoli You follow them on Twitter Shared one of their updates Live in the same city Your neighbor On a board with them Complementary business Want to learn more about them Presented at their event You are connected on Facebook Liked one of their updates Read an article about their company Looking for a job Someone introduced you You have a common friend They are a prospect Read an article written about them They won an award Work in the same building LinkedIn suggested them Venture / Angel funding Family member Political affiliation Responded to a comment they posted You want them to hire you Had a conversation with them You don’t know how to say “no” Belong to the same association Hold meetings at the same location
- 6. @MelDepaoli Hi Jenny, in doing research for an article that I am writing about ____. I came across your article "insert title". When I looked you up on LinkedIn, I noticed that we have a few groups in common as well. I am interested in connecting with you to ____
- 7. @MelDepaoli Types of LinkedIn Groups Members-Only • Padlock icon next to the group name. • Discussions will NOT appear in search engines. • Discussions are visible to members of the group only. Open Groups • Discussions ARE searchable by the search engines. • Discussions ARE visible to anyone online. • Discussions can be shared on other social networking sites.
- 8. @MelDepaoli Search Engine Optimization SEO is influenced by your SMO Social Media Optimization
- 9. Location / Community Job @MelDepaoli Title Job Search Networking Group Gender Ethnicity Professions Industry High School Alumni College Alumni User-based Communities Types of Groups
- 10. @MelDepaoli YOUR GROUP BREAKDOWN 60% 30% 10% Customer Focused Industry Focused Other
- 11. Group Settings Customize your group settings. @MelDepaoli
- 12. Group Member List You have access to all of the members! @MelDepaoli
- 13. @MelDepaoli
- 15. Thank YOU! Download these slides at: www.slideshare.net/MelanieDePaoli Mel DePaoli Brand Catalyst & Speaker, Omicle mel@omicle.com | 425.440.1099
Notas del editor
- LI levels the playing field—professional, credible, accessible. Agenda: - quality of connections - secret value in groups - live demo Adding connections, EASY Have you established criteria?
- One end: Connection Collectors On the other: “in real life” What do you do when you receive a connection request from someone you don’t know?
- Reply instead of accept. 1-weeds out connection collectors 2-opens up dialog [My story] Why can you connect with someone? [pause]
- Some are more credible than others…
- Customize your message… [Carlos Story] Message NEVER to use! SoMe is a free resource, not a country club. Remember, we need to be credible, professional, and accessible.
- Members only / Open Explain SEO—getting on the first page
- Connect your name to LI to your company and skills. Search engines like thought leaders Ok enough tech-talk, back to LI!
- Do you use LI groups? Magic number: 50—recommendation But what groups should you join?
- 60 / 30 / 10 10, other 30, your industry 60, customer focused Connecting groups back to connections
- You choose your own settings when you join a group
- Finding the member list Tips for contacting the members