11. 33% of Twitter users share opinions about
companies or products at least once per week.
More so, 32% make recommendations while
30% seek guidance and direction.
- April 2010, Performics and ROI Research
12. 9/10 stated that the most common reasons to
follow a brand on Twitter involved the ability to
obtain direct information from a company.
14. #WhyTweet
• Content: Quality not quantity
• Anticipate the feedback
• Acknowledge people
• Balance!
• Effort in = results – exponential spread
• Not an add-on, have a plan
• If it doesn’t ‘fit’ or add value, don’t do it.
16. #Why
• Topic / Cause / Brand / Event tracking
• Not pre-defined
• Create your own, communicate that & the rest
will follow
• Short and easy to recall
• Track & record, Twitter does not remember
17.
18. “….Malcolm Gladwell, may think Twitter is a silly fad, !
but the Gap logo case says otherwise, …And Malcolm !
thinks social media can’t bring social change. Tsk tsk,”!
