1. Low light, makes it seem Four men, as there
gloomier until the lights start to usually is in a
turn up, showing all their boyband.
features.
All wearing jeans and white
Looking down, feeling sorry for t-shirts, like boybands often
themselves do

2. Rising slowly, builds tension
All standing up at the same time,
makes them seem as one with each
other and close to each other.

3. Cheesy dance moves – not what you’d expect from
farmers
Lead singer closest to the camera – Standing on bales of hay
most important

4. Holding the pot so you can easily
see the label with the logo on it
Eating it – making it seem like it is a good
product just because it is him eating it

5. Reaching out to her with love
Acting as if he loves the cow, when usually people do
that with other people