Do you want to advertise your site or project and do it effectively? Get to know how!

1. GUEST POSTING
Guest Posting to Drive Traffic to Your Blog

2. So, what is guest posting?

3. How do I find the places to guest
post?
Search in Google:
 Keyword + “become a contributor”
 Keyword + “become a guest blogger”
 Keyword + “become a guest writer”
 Keyword + “bloggers wanted”
 Keyword + “guest contributor”
 Keyword + “guest post by”
 Keyword + “guest post guidelines”
 Keyword + “guest post”
 Keyword + “my guest posts”
 Keyword +“submit a guest post”
 Keyword + “write for us”
 Keyword + inurl:guest-postguidelines
 Keyword + inurl:guest-posts
 Keyword + inurl:write-for-us

4. Things You Should Pay
Attention to
Look for platforms where it will make sense to
readers for you to post. The niche doesn't
have to be identical, but there should be an
overlap in audience, and you should be able to
offer something valuable to them that also
makes sense from a branding perspective.

5. Things You Should Pay
Attention to
•
Check the PageRank and SEM Rush traffic to
make sure the blog has the right ranking
factors.
•
Check for activity on Facebook, Twitter, and
Google+.
Look for a large subscriber count.
Does the site publish any of its own material,
or just guest posts?
•
•

6. Things You Should Avoid
•
•
•
Blogs that accept all content sent their way with the
obvious goal of publishing as much content as quickly as
possible.
Sites with excessive ads.
Sites that have already been penalized. Always check to
make sure that the blog ranks for its own brand name
and other things it should clearly rank for, in order to

7. Things You Should Avoid
•
•
Sites that allow visitors to post an article
directly without approval from humans. These
should always be avoided.
Blogs that have fake followers on social
networks. Check through a few profiles and
you can usually identify whether they are
human rather quickly.

8. Developing an Outside-the-Box
Guest Post Idea
•
•
•
Great resources out there that
can help you come up with
original ideas:
Content Strategy Generator Tool –
This tool from SEOgadget shares
content ideas from Bing News,
Reddit, YouTube, Topsy and so on.
Google Analytics – Keywords that
people are landing on your site for
are a good place to start.
Google Alerts – Try digging through
your alerts emails and seeing if you
can spot patterns or trends in the

9. Outreach Tools



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GroupHigh – Identify influential bloggers, track
their reach, and send personalized messages
through email or Twitter. Set up workflows and
reminders to manage your contacts, and take
advantage of geo-targetting for local clients.
BlogDash – Find and reach out to bloggers who
already want to be contacted.
Rapportive – Get social feedback on your
contacts directly from Gmail.
Buzz Stream – Manage your contacts easily so
you can focus on link building and relationship
building.

10. Create your guest posting
profile
•
•
•
Choose the name and create
the email with the name
(John.Doe@gmail.com, NOT
swaster1976@gmail.com)
Find the photo you will use in
author bios, Gravatar and social
media profiles
Create Facebook, Twitter and
Google+ profiles and update it
few times a week, you may link
to them in author bios, if
Website link goes in the post

11. When it comes to
letter…DON’Ts
Hello Chris,
I’m Joe, the Social Media Manager, Sales Coordinator, Head Copywriter,
Client Rep Manager and an SEO Consultant (yes I wear many hats) at
Matter Solutions in Brisbane, Australia. We are moving our operations from a
traditional SEO base into Inbound Marketing and as such I have been tasked
to do some guest blogging on appropriate sites and found yours through the
Citation Labs Link Prospector Tool (if you haven’t used this before I just used
it for the first time and it’s incredible, do try). Your blog is exactly the sort of
blog that I’d love to write some content for.
A lot of my focus lately has been on getting our clients to contribute to the
content creation process whether by creating their own content or simplifying
the creative process for them. We have established techniques and practices
that we have our clients engage in that allows us to create better, more
interesting content for them. To start I think a guest blog on this
topic, ”Encouraging Clients to Produce Content” [would be a good fit].
Let me know if this is something to your liking and I’ll get started on it right
away.
Hope you’re having a good day mate.

12. When it comes to
letter…DON’Ts
•
•
•
•
Don’t act hungry for links
Don’t set your own rules
Don’t send any article in the first letter
Don’t admit you’re trying to trump Google

13. When it comes to letter…DOs
Hello!
My name is John Doe and I am freelance
writer from New York.
I would like to suggest a guest post: "Best
ways to land a guest post" for
YOURBLOG.com.
Please, let me know what you think about this
idea.
Thank you!
Best wishes, John Doe

14. When it comes to letter…DOs
Hi Will Smith,
My name is Mark Sams and I am the webmaster
at MySite.com. I stumbled on to your post on
increasing your Adsense revenue and I thought it
was very informative. If you are interested I would
love to write a post about “forgotten Adsense tools”
that I think your audience would really like.
Please let me know if you like this post idea or
would like me to write about something else and I
can get started right away. Thanks!
Sincerely,
Mark Sams

15. If you can’t put the link in the article
body…
•
•
•
•
Make your author bio fun to read so that
readers see you as a person, not an
automaton.
Mention your brand name and don't focus
on keywords. Branding matters!
Include links where they make the most
sense and where they will drive maximum
conversions, not where they send the
(already outdated) signals to the search
engines.
Encourage readers to contact you directly
via Twitter or email so that they know you're
available and ready to start a conversation

16. Good luck!