Implementing strategy requires managerial skills beyond just crafting strategy. There are eight key actions to effectively implement strategy: 1) build an organization with the right people and competencies, develop the appropriate structure; 2) marshal resources to areas that need them; 3) institute policies and procedures to align actions with strategy; 4) pursue best practices and continuous improvement through benchmarking and reengineering; 5) develop information and operating systems; 6) tie rewards to strategic goals and results; 7) shape a culture supportive of the strategy; and 8) provide leadership throughout implementation.
2. Anyone can craft strategy but
it takes real managerial skill to
implement it
3. Eight Actions of Implementing
Strategy
Build an Organization
Marshal resources
Institute policies
Pursue best practices and continuous
improvement
Information and operating systems
Tying rewards to strategy and goals
Shape corporate culture
Exert leadership
5. Building a Capable
organization
Staffing
Find the right people
Background,
experience, values, personality
and management style
Build core competencies
Findout what competencies ae needed
Develop the ability to do something
Hone skills with experience
6. Building a Capable
organization
Build appropriate structure
Structure must support strategy
What value chain activities should be performed
inside the company and which outside
Structure internal organization around core value
chain activities.- what we do well
How much centralization and decentralization
Don’t build walls
Link to suppliers and strategic allies
7. Marshal Resources
Marshal Resources
Move resources to areas where the
strategy requires
Insure ther are enough resources to fund
new initiatives
Reduce resources where not needed
8. Policies and procedures
Provides top down guidance about how
certain things need to be done
Helps align the action and behavior of
company personel with the requirements
for good strategy execution
Places limits on independent action and
helps overcome resistance to change
9. Policies and procedures
Helps enforce consistency in how
strategy-critical activities are performed
in geographically scattered organization
units.
Promotes the creation of a work climate
that facilitates good strategy execution
10. Best Practices and Continuous
Improvement
Bench Marking
Find the best approach a particular task
Collaborative effort to share information
Reverse engineering
Modify best practice tofit the company’s
situation
Continue to modify as situation changes
11. Best Practices and Continuous
Improvement
Reengineering
Large scale changes in process, organization or
structure when current structure is not acceptable
A large, one time move towards a new plan.
Total Quality Management
Continuous examination of processes, organization
and structure to get imcrementally better.
Bottom up structure
12. Information and Control
Systems
Operations – Control of equipment
Information – On line data systems
Communications – email, internet,
company intranet
Sales and Marketing – e- commerce
13. Reward Systems
Reward the right things
Monetary rewards
Non monetary rewards
Reward employee for results not
activities
14. Guideline for a good executive
compensation
Performance payoff must be a big part of
compensation
Everyone should participate
Be fair and ethical in administering rewards
Link reward to strategy implementation
Executive must be able to influence his
performance
Keep time between accomplishment and
reward short
Mix non monetary and monetary rewards
Forget about rewarding activities instead of
results