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OUR FOUNDING TEAM OF
MENTORS
1. Mr. Peshwa Acharya
Founder and CEO, THINK AS CONSUMER
Peshwa has over 20 years of experience in Consumer Marketing, Sales & Distribution, Brand Management & Retail
Management across India, Asia and Africa. He has been in key strategic and functional leadership roles (CMO/CEO)
across industry viz. FMCG, Retail, Telecom and Tech Start up domains. One of his core expertise is in creating "Nascent"
product categories and driving Topline/Bottomline in the most competitive business domains.
Peshwa is an alumnus of IIT & IIM also is a Guest faculty at various Management Institutes including IIMC, Career and
Executive Coach, and a regular speaker across Retail & Marketing Forums/Conferences. He is also an evangelist for
"Start Ups", and himself an entrepreneur across Technology & Healthcare sectors.
Corporate Experience :- P&G, Reckitt Benckiser, Pepsi, Vodafone, Reliance Communications, Reliance Retail (
Reliance Digital, iStore, Reliance Fresh, Reliance Mart ), Apps Daily
2. Mr. Ashutosh Tyagi
COO, THINK AS CONSUMER
Ashutosh is a Marketing & Strategy expert with 18 years of experience in Consumer Insights, Market planning, BTB
business Strategy across Telecom, FMCG and Marketing Services industries. He also brings the Africa expertise
having grown successful businesses there. He specializes in creating business strategy framework and plans in
generating business demand through integrated marketing programs, with special expertise in BTB businesses.
Ashutosh is a B.Tech & MBE from Delhi University.
Corporate Experience :- Airtel, Globacom, Reliance Communications, Amway, IMRB.
3. Mr. Rajiv Mishra
President Pune Chapter, IAC
Rajiv is a senior HR professional with over 29 years of work experience in Human resource management and
development. In his professional career he have held leadership positions in the HR function with Wipro and
Hexaware technologies. Prior to his corporate career he have served for 23 years in the Indian army where he
have held leadership roles. He had the experience of working in a multicultural environment during his tenure as
part of UN forces in Lebanon for a period of one year
Presently he is working in the field of Human capital development as a consultant in organizational and
leadership development.
Specialties: Leadership Development ,Managerial effectiveness, performance management , change and
culture management, Executive coaching
4. Mr. Partho Maitra
Director,M2 Brand
Partho is a brand & communications professional with over 20 years of experience across leading Advertising &
Communication firms like Dentsu, TBWA, Saatchi, Contract, Hungama etc.
Partho's expertise is in areas of delivering End-To-End Brand Strategy, Advertising & Communications Solutions,
Corporate Communication/Image Building Solutions.
Partho is an Economics graduate from Delhi University and holds a PGDM in Advertising & Communications.
Corporate Experience & Brands Built :- Canon, Toshiba, Sharp, Jaypee Greens, Convergys, Hindware, ESPN,
adidas, Absolut, Horlicks, Domino's, Snickers, Pedigree, Red & White Bravery Awards, John Players, Dabur Lal
Tail, Twinings Tea, NIIT, BPL, JK Lakshmi Cement.
5. Mr. Saikat Upadhaya
Founder,Adri Infra
Saikat is an entrepreneur and a business professional with 18 years of experience in the
FMCD/Industrial products sector. His specific areas of expertise include Operations & Supply
Chain management, New Channel development, Sales & Distribution. His industry experience
spans large corporates to Mid Sized product companies.
Saikat is an alumnus of the IIT (BHU) and has a MMM from Mumbai University (JBIMS). Saikat also
has a successful marketing and distribution company in FMCD domain.
Corporate Experience :-Tata Steel, Essar, BILT, Essel Propack, Eicher.
6. Mr. Rajiv Chakrovorty
Lead Risk Programme Data Architect, Lloyds Banking Group, London
Rajib has over 20 years of experience in Financial Risk Management, Business Intelligence,
Analytics, Project Management and Data warehousing. He is based in London and has deep
expertise in BFSI ( Banking, insurance & Financial Services ) sector across UK, Eurozone, US, Asia,
Africa and India.
Rajib is an Alumnus of IIT Khargapur and IIM Lucknow.
Corporate Experience :- ICICI Bank - India, OCBC - Singapore and Malaysia, Woori Group -
Korea, Bank Islam - Malaysia, Lloyds Banking Group, RBS, Deutsche Bank, Nationwide - UK,
African Banking Corporation - South Africa, Citi Group, Shinsei Bank - Japan, GE Consumer
Finance - UK, UBA - Nigeria.
7. Mr. Nitish Malick
Managing Director, Forte Consulting
Nitish has over 25 years of experience in Leadership roles across Start-ups and high growth
companies in the field of Media, Retail, Reprographics, Gaming, Telecom, BPO, KPO & VAS. He brings
a rich international experience of working across Asia, Middle East and Africa.
He has Global exposure in Telecom, Media, and Gaming industries, with deep expertise in Channel
Management, Business Development, Franchise Operations & Management, Technology Product &
Services : Sales & Distribution. Nitish is also an serial entrepreneur today.
Nitish is Alumnus of University of Mumbai (MMS )& is currently based in Dubai.
Corporate Experience :- HCL, Xerox, Ricoh, Zee, BPL Mobile, Essar, The Mobile Store, Aegis & Etisalat.

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Our Founding Team of Mentors

  • 1. OUR FOUNDING TEAM OF MENTORS
  • 2. 1. Mr. Peshwa Acharya Founder and CEO, THINK AS CONSUMER Peshwa has over 20 years of experience in Consumer Marketing, Sales & Distribution, Brand Management & Retail Management across India, Asia and Africa. He has been in key strategic and functional leadership roles (CMO/CEO) across industry viz. FMCG, Retail, Telecom and Tech Start up domains. One of his core expertise is in creating "Nascent" product categories and driving Topline/Bottomline in the most competitive business domains. Peshwa is an alumnus of IIT & IIM also is a Guest faculty at various Management Institutes including IIMC, Career and Executive Coach, and a regular speaker across Retail & Marketing Forums/Conferences. He is also an evangelist for "Start Ups", and himself an entrepreneur across Technology & Healthcare sectors. Corporate Experience :- P&G, Reckitt Benckiser, Pepsi, Vodafone, Reliance Communications, Reliance Retail ( Reliance Digital, iStore, Reliance Fresh, Reliance Mart ), Apps Daily 2. Mr. Ashutosh Tyagi COO, THINK AS CONSUMER Ashutosh is a Marketing & Strategy expert with 18 years of experience in Consumer Insights, Market planning, BTB business Strategy across Telecom, FMCG and Marketing Services industries. He also brings the Africa expertise having grown successful businesses there. He specializes in creating business strategy framework and plans in generating business demand through integrated marketing programs, with special expertise in BTB businesses. Ashutosh is a B.Tech & MBE from Delhi University. Corporate Experience :- Airtel, Globacom, Reliance Communications, Amway, IMRB.
  • 3. 3. Mr. Rajiv Mishra President Pune Chapter, IAC Rajiv is a senior HR professional with over 29 years of work experience in Human resource management and development. In his professional career he have held leadership positions in the HR function with Wipro and Hexaware technologies. Prior to his corporate career he have served for 23 years in the Indian army where he have held leadership roles. He had the experience of working in a multicultural environment during his tenure as part of UN forces in Lebanon for a period of one year Presently he is working in the field of Human capital development as a consultant in organizational and leadership development. Specialties: Leadership Development ,Managerial effectiveness, performance management , change and culture management, Executive coaching 4. Mr. Partho Maitra Director,M2 Brand Partho is a brand & communications professional with over 20 years of experience across leading Advertising & Communication firms like Dentsu, TBWA, Saatchi, Contract, Hungama etc. Partho's expertise is in areas of delivering End-To-End Brand Strategy, Advertising & Communications Solutions, Corporate Communication/Image Building Solutions. Partho is an Economics graduate from Delhi University and holds a PGDM in Advertising & Communications. Corporate Experience & Brands Built :- Canon, Toshiba, Sharp, Jaypee Greens, Convergys, Hindware, ESPN, adidas, Absolut, Horlicks, Domino's, Snickers, Pedigree, Red & White Bravery Awards, John Players, Dabur Lal Tail, Twinings Tea, NIIT, BPL, JK Lakshmi Cement.
  • 4. 5. Mr. Saikat Upadhaya Founder,Adri Infra Saikat is an entrepreneur and a business professional with 18 years of experience in the FMCD/Industrial products sector. His specific areas of expertise include Operations & Supply Chain management, New Channel development, Sales & Distribution. His industry experience spans large corporates to Mid Sized product companies. Saikat is an alumnus of the IIT (BHU) and has a MMM from Mumbai University (JBIMS). Saikat also has a successful marketing and distribution company in FMCD domain. Corporate Experience :-Tata Steel, Essar, BILT, Essel Propack, Eicher. 6. Mr. Rajiv Chakrovorty Lead Risk Programme Data Architect, Lloyds Banking Group, London Rajib has over 20 years of experience in Financial Risk Management, Business Intelligence, Analytics, Project Management and Data warehousing. He is based in London and has deep expertise in BFSI ( Banking, insurance & Financial Services ) sector across UK, Eurozone, US, Asia, Africa and India. Rajib is an Alumnus of IIT Khargapur and IIM Lucknow. Corporate Experience :- ICICI Bank - India, OCBC - Singapore and Malaysia, Woori Group - Korea, Bank Islam - Malaysia, Lloyds Banking Group, RBS, Deutsche Bank, Nationwide - UK, African Banking Corporation - South Africa, Citi Group, Shinsei Bank - Japan, GE Consumer Finance - UK, UBA - Nigeria.
  • 5. 7. Mr. Nitish Malick Managing Director, Forte Consulting Nitish has over 25 years of experience in Leadership roles across Start-ups and high growth companies in the field of Media, Retail, Reprographics, Gaming, Telecom, BPO, KPO & VAS. He brings a rich international experience of working across Asia, Middle East and Africa. He has Global exposure in Telecom, Media, and Gaming industries, with deep expertise in Channel Management, Business Development, Franchise Operations & Management, Technology Product & Services : Sales & Distribution. Nitish is also an serial entrepreneur today. Nitish is Alumnus of University of Mumbai (MMS )& is currently based in Dubai. Corporate Experience :- HCL, Xerox, Ricoh, Zee, BPL Mobile, Essar, The Mobile Store, Aegis & Etisalat.