Most higher education institutions have seen social media emerge organically in various administrative, academic, and extra curricular departments. These departments have developed social media programs largely in isolation from one another, sometimes sharing best practices but rarely coordinating their efforts under a joint strategy. This presentation demonstrates how Universities can work across departmental silo's towards social success.

1. Get Serious about
Social: How Social
Media is Transforming
Higher Education

2. hootsuite.com
#UCASADM
Merinda Peppard
EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk

3. Of departments
handle their own
social media
*CASE : Council for Advancement and Support of Education 2014:
Social Media Survey of 2000 respondents of CASE members, USA
Higher Ed Departments working in Silos
83 %

4. The evolution of the social campus?

5. Of multi-channel campaigns included Social
From Aggregation to Integration
52%
*CASE : Council for Advancement and Support of Education 2014:
Social Media Survey of 2000 respondents of CASE members, USA

9. Audience
Goal
Content
Resources
Existing
Accounts
Collaboration
Social
Platforms
Other
Accounts

10. Support
Efficient
Workflows

12. Of Vice-
Chancellors host
their own blog
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Higher Education Execs are Social
35 %

13. Vice – Chancellor’s Office
Authentic Voice Keep Audience in Mind
Participate & Engage Communicate Strategy

14. Admissions

15. Of Students who
use social said it
influenced their
choice
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
75% of Prospective Students Use Social
38 %

16. Directly attribute
an increase in
enrollments to
social media
*University of Massachusetts Dartmouth, Center for Marketing Research: 2012-2013
Social Drives Enrollment
41 %

17. Admissions
Begin with
Listening

18. Admissions
Begin with
Listening
Drive Enrollment
with Engagement

19. Admissions

20. Admissions
Begin with
Listening
Drive Enrollment
with Engagement
Build a
Community &
Share

21. Student Services

22. Student Services
Link online & offline worlds
Stay compliant
Greater visibility of resources
Proactively resolve issues
Build campus culture

23. The Future of the Social Campus

24. Scale with Team Structures,
Language filters, geotargetting
Custom Reports & Influencer profiles
Managed Security & Compliance Services
HootSuite Enterprise
Powerful Analytics

25. Custom Education for Enterprise
HSU: HootSuite University (Online)
ASMS: Advanced Social Media Strategy
Certification (Online)
HootSuite Education Solutions
Higher Education Resources for
Professors

26. hootsuite.com
#UCASADM
Merinda Peppard
EMEA Marketing Director,
HootSuite
@Peppard @hootsuite_uk