The document discusses Online Business Social Identities (OBSIs) and provides tips for developing an effective OBSI. It defines OBSI as representing yourself online to create business opportunities within your community. It recommends conducting a self-analysis using SWOT and TOWS techniques to understand your strengths, weaknesses, opportunities, and threats. It also advises setting specific, measurable, attainable, realistic, and time-framed objectives to stay focused on what you want to achieve with your OBSI. Finally, it offers several practical tips, such as using the same identity across channels, understanding changes in the market, and connecting with others in a human way.

1. Mohamed Elsherif
Social Media Research Analyst, Brandtology,
Singapore
Online Business Social Identities
(OBSIs)
6/15/20141 www.mohamedelsherif.com

2. More about Mohamed
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3. 6/15/20143 www.mohamedelsherif.com

4. Marketing yourself
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 What is Marketing?
 It is process ……….. but what is process?
 It is a series of actions or steps taken to achieve an end
 Marketing is a process of communicating the value of a
product or service to customers, for the purpose of selling it
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5. Online Business Social Identity (OBSI)
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 OBSI refers to representing yourself online for better
opportunities as a social member of your community.
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6. Time
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 It is never too early or too late
 As soon as you realize that you are part of a community you
should start
 Do not wait to until you need to find new or better jobs
 OBSIs are not about finding jobs, it is about creating and
sustaining a social business image of you online
 Now is a perfect time!
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7. Market analysis
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 Like any market, you need to understand it before digging
deep:
 Industry analysis
 Competitive analysis
 Self analysis
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8. Self analysis
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 SWOTAnalysis
Strengths Weaknesses
Opportunities Threats
SWOT
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9. Self analysis
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 TOWS analysis
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10. Set your objectives
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 Set your objectives:
 Use SMART technique:
 Specific, Measurable,
Attainable, Realistic andTime
Framed.
 Your objectives will ensure
that you understand what do
you want and where do you
want to go.
 Do NOT be lost!
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11. …. Practical ….
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12. Ensure that you check how the public
see your identities.
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13. Use the same identity across channels.
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14. Keep your friends close, but your
competitors closer.
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15. Use websites and social networks to
know people.
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16. Make your new connections more
human!
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17. Understand the new changes and
needs in the market and around you.
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18. You are not alone. Hang in there and
be patient . . . . .
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19. Thank you for being
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20. Let us get in contact
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