Are you measuring your Digital Advertising campaigns in Google Analytics? If not, then this is a great introduction on how to use Google Analytics for Auto Dealers. This introduction will teach you how to use GA in your everyday role and ensure that your campaigns are accomplishing your objectives.

2. WHO IS TORQUE DIGITAL
MARKETING?
•
A collection of Digital Advertising Consultants that
want the best for your business.
•
Mike Bloom - Founder & Partner- Torque Digital
Marketing
•
MarketMotive Certified Web Analytics
Professional

3. ANALYTICS IS THE FOUNDATION
•
Use of Analytics to
measure what is effective
and what isn’t
•
Optimize campaigns with
your vendors to ensure
that KPI’s are being met
•
Ensure that campaigns
are meeting your ROI

4. INTRO TO ANALYTICS

5. OVERVIEW
•
Analytics 101
•
Why Use Google Analytics
over your web provider’s
Analytics program?
•
Using Google Analytics
•
How to Create Trackable
URL’s

6. ANALYTICS 101
•
Analytics programs are critical in measuring and
understanding your digital presence.
•
Without using any type of analytics program, you
are virtually flying blind.

7. ANALYTICS 101
•
Web Provider Analytics - Provided with your website.
Good at measuring leads/Poor at showing raw data.
•
3rd Party Analytics - Becoming more abundant. Usually
have flashy graphics/Usually high cost associated with it.
•
Google Analytics - The standard for all Analysis. Provides
ability to create custom segments and dashboards and is
FREE/Takes time and patience to understand how to use it.

8. WHY USE GOOGLE
ANALYTICS
•
Data measurement
•
Understand your consumers
•
Evaluate digital advertising campaigns and your
vendor’s performance
•
It’s FREE!

9. USING GOOGLE ANALYTICS
•
If you don’t have it, your first step would be asking your
website provider to install it.
•
Log in to your Google Analytics account
•
Click on Your Website
•
Look at the Overview

10. AUDIENCE OVERVIEW

12. AGE DEMOGRAPHICS

13. VDP FILTER
•
Filter data and show how
consumers accessed your
Vehicle Detail Pages (VDP)
•
Create a VDP filter
•
Contact us for detailed
instructions

14. AGE OF ALL VISITS/VDP
SHOPPERS

15. AGE BREAKDOWN

16. CUSTOMER AFFINITY

17. CUSTOMER LOYALTY

18. TRAFFIC TYPE

19. CHANNELS OVERVIEW

20. INCOMING CHANNELS

21. ORGANIC SEARCHES

22. REFERRALS

23. CAMPAIGNS TAB

24. CAMPAIGN MEASUREMENT

25. CREATE A CAMPAIGN URL

26. CREATE A CAMPAIGN URL

27. VIEW THE CAMPAIGN

28. ADWORDS MEASUREMENT

29. ADWORDS WITHOUT
ANALYTICS CONNECTION

30. CONNECTED ADWORDS &
ANALYTICS

31. KEYWORD PERFORMANCE

32. SOCIAL MEDIA REFERRALS

33. SOCIAL REFERRALS

34. MEASURE YOUR GOALS

35. REVIEW
•
Intro to Google Analytics
•
Measure your marketing campaigns
•
Watch out for future series

36. HOW CAN WE HELP YOU?
•
www.torquedigitalmarketing.com
•
mikeb@torquedigitalmarketing.com
•
248-396-7183