Michael Chidzey of www.chillisauce.co.uk on pitching for events.

1. Perfect Pitching for Events
Interactive Workshop
Michael Chidzey | Digital Marketing Manager
http://www.slideshare.net/MichaelChidzey

2. Aim: prepare for upcoming pitches

3. Workshop format
prepare pitch
practise

4. You have to be able to sell

5. You have to be able to sell why?

6. Events is a competitive industry
we’re drowning in options

7. Plan of action
understanding
the brief

8. Plan of action
understanding the presenter(s)
the brief

9. Plan of action
understanding the presenter(s) structure
the brief

10. Plan of action
understanding the presenter(s) structure dynamic
the brief delivery

11. Task 1: understand the brief
one phone call to get as
much information as you
can from your client

12. Questions to ask
event type
previous events (successes
number of people & failures)
date expectations & current ideas
budget what would make this
event a success?
location(s)
who will attend the pitch?
venue sourcing
company vision & values who else are you approaching
key messages or theme what do you want the event
to achieve?
point-of-contacts/decision makers
product details, USPs and features

13. Client requirements
Event: organise a fashion show to
worldwide distributors

14. The presenter(s)
Describe key attributes of the person
that should pitch for the event?

15. Steve Jobs
Inbound marketing
- revolutionary
- creative
- a showman

16. Barack Obama
Inbound marketing
- charismatic
- empathetic
- intelligent

17. Karen Brady
Inbound marketing
- focused
- tough
- ambitious

18. Task 2: make first impressions count!
introduce yourself and
tell us three attributes

19. Task 3: create a concept
how would you tackle
this brief?

20. Structure
Inbound marketing
Think - before putting pen to paper
beginning middle end
http://www.mindmeister.com/
https://trello.com/

21. Task 4: structure
brainstorm how you would
structure you pitch

22. Planning the beginning
make your first impression count!
interesting title
your credentials (if relevant)
purpose (why are you here?)
process (how are you going to deliver the pitch)
opening technique (hook)

23. Planning the beginning – poor example

24. Planning the beginning – better example

25. Task 5: start on a high
come up with a catchy hook

26. Preparing the middle: the content
the reason you are there

27. Also think about…the purpose and objectives

28. Also think about…your audience’s experience
and knowledge

29. Also think about…methods of multimedia
for delivery

30. Also think about…time available

31. Task 6: content
prioritise information by three levels:
a) essential
b) detail that could be left out
c) Information for Q&As or extra time
http://www.mindmeister.com/
https://trello.com/

32. Planning the end. Finish with…
# an incentive
# with a
summary
# a call
to action
# suggest
alternative # an open # the benefits
options question

33. Task 7: powerful ending
write a script for your ending

34. Dynamic delivery
Ensure your audience
experience the message

35. Dynamic delivery: paint the picture

36. Dynamic delivery: use diagrams & photos

37. Dynamic delivery: tell stories from experience

38. Task 8: dynamic delivery
paint a picture of the event
using words

39. Dynamic delivery: use your voice
- pace
- tone/pitch
- volume

40. Dynamic delivery: think about your body language
- gestures and expression
- eye contact
- proximity and position
- stance & wardrobe

41. Most importantly, leave your clients
wanting to work with you

42. What are your 20 fundamental rules
of presenting?

43. Q&A
Michael Chidzey | Digital Marketing Manager
Twitter: @michaelchidzey
Blog: http://eventjuice.co.uk
Email: mikec@chillisauce.co.uk
http://www.slideshare.net/MichaelChidzey