Brief overview about how to win in a post Panda world. For full details see: http://www.michaelcropper.co.uk/2012/02/ultimate-guide-to-the-google-panda-algorithm-821.html
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
How to win in a post panda age by michael cropper
1. How to win in a post
Panda age
Michael Cropper
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+
2. 1. Fix Technical Issues
Fix any outstanding errors on your site
Use Google Webmaster Tools
Google > Site:www.example.com
Unlikelyto recover simply by doing this
Worst case scenario = you now have a
better website
3. 2. Improve User Metrics
First, find out what people want
Second, give it to them
5. 4. Remove low quality content
Options:
Noindex low quality content
Delete low quality content (and 301 back
to somewhere useful)
Combine similar content
6. 5. Create high quality content
Create valuable high quality content your
customers want
Be the best source of information on the
web
Add real value!
12. There is a reason why Ian’s site is ranking #1!
13. Other Areas
Engage with your customers
Increasing social mentions
Targeting high quality websites for links
14. Key Points
1. Fix any technical issues
2. Improve user metrics
3. Identify & combine similar content
4. Remove low quality content
5. Create high quality content
Learn how to tie your shoe laces!
15. Thanks for listening
Michael Cropper
Catch me online
http://www.michaelcropper.co.uk
Twitter: @MickCropper
LinkedIn: MichaelCropper86
Google+: Michael Cropper+
For more information.......
Blog post: The ultimate guide to the Google Panda algorithm
http://www.michaelcropper.co.uk/2012/02/ultimate-guide-
to-the-google-panda-algorithm-821.html