This document discusses leveraging social media and social good to enhance personal and organizational brands. It argues that with the right strategies, social networks can be used to build tribes of followers, monetize brands, and distribute resources more effectively. Specific recommendations include listening to followers, engaging them with questions, creating value by giving and receiving feedback, and using platforms like YouTube, blogs and affiliates to spread messages and fund dreams. The overall message is that social media provides powerful new channels for positively influencing people and causes when used strategically.

1. Leveraging Social Good to Enhance Brand Equity @MichaelButlerSr @M3NewMedia 3/24/11 #SMTulsa

2. Max impact? Time/Money OPT/OPM

5. What recession?

6. Consulting, Speaking, Coaching

7. @MichelleGTv

8. Meet the Founders M3 New Media @MichaelButlerSR @MichelleGTv @Billy_Dalton

10. Engineer

11. Invention that made water flow up hill“Give me a lever long enough and a fulcrum on which to place it, and I shall move the world.”Archimedes

13. Many believe he said:“I’d rather have 1% of 100 peoples efforts than 100% of my own.” L-E-V-E-R-A-G-E

14. “The rich, look for & build networks, everyone else just looks for work.” Robert Kiyosaki L-E-V-E-R-A-G-E

15. From @BeckyMcCray Website BeckyMcCray.com @DanGordon “Great but I don’t have a jewelry store”

17. And if there was not an organization that embodied your Life Mission-You could START ONE! “Most men lead lives of quiet desperation and go to the grave with the song still in them.”Henry David Thoreau

20. My brother was Valedictorian

21. Why do you have ADHD?

22. Why can’t you talk without stuttering

24. Everything was first a thought- an idea! Maybe our Educational system needs fixed?

28. Trade Routes

29. Meteorology

30. Engineering

31. Navigation

32. People Skills

33. Psychology

34. Communication

35. Sales & MarketingKing & Queen of Spain in 1511 Christopher Columbus 1492

36. My Goal Monetizethe Brand of Me.inc or YouInc.com 1.) Listen 2.) Engage (asking ?’s) 3.) Create a Tribe That’s my definition of Social Media Social Media is ONLY a Channel

37. Key Word Research Monetize

38. My hypothesis 80% vs. 20% There is NEVER a lack of time or Money Plenty of Resources What we have is a DISTRIBUTION PROBLEM

39. Retirement Stats & Benevolence 80% vs. 20% 95% vs. 5% 98% vs. 2% The Generalist vs. The Specialist ”Man is a tool-using animal. Without tools he is nothing, with tools he is all.” Thomas Carlyle Fear & Mistrust Lower Ingenuity Hope & Trust Dream Play Survival vs. Imagination Low Self-Esteem Creating Early Pioneers & Developing Nations-Shorter Life Spans Longevity, Innovation, Prolonged Influence

40. Maslow's hierarchy of needs http://www.ict.griffith.edu.au/~davidt/self-actualisation.htm

41. http://sociology.ucsc.edu/whorulesamerica/power/wealth.html

42. Waterways Printing Press Pony Express Railroads The Internet New Distribution Channel “Social Media has overtaken porn as the #1 activity on the net.” @Equalman Socialnomics “If the internet were a baseball game-we’d only be in the top of the first inning.” Author Unkown

44. “I don’t own a store” “I work for ‘the man” Celebrity Athlete News anchor Employee The future of HR is individual brand ownership/ie Independent Contractor & management-become a free agent Personal responsibility for your brand online *See Case studies on M3NewMedia.net 2 CASE STUDIES:

45. @Nikela_Wildlife “In my life time the population of lions has decreased from 450K to 20K” SEberhardy@monarchokc.com

51. @JasonWeis @SCTNowTulsa

54. Seth Godin says it takes "A thousand fans, true fans, to form a tribe."

55. What We Want: Twitter Facebook YouTube Blog/Website Ning Network Email/Text Marketing Buy Stuff Referrals Volunteer ReTweets Share LIKE Comment Customer for Life

57. Engage them further with Social Media

58. Every Campaign, Announcement, Blog, etc.

59. Ask for their email

60. Offer them something FREE

61. Ask questions

62. Photo Marketing Campaign

63. Photo Scavenger hunts

67. As low as $29 Month Your Key Words Connect you with future alliance partners

69. YouTube is just one of dozens of channels

70. YouTube owned by Google

71. Pushes NPO Channels & Donate Button

73. Tools I leverage-To create systems Use Affiliates to help FUND your dreams!

75. “Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure. It is our Light, not our Darkness, that most frightens us. As we let our light shine, we unconsciously give other people permission to do the same. As we are liberated from our own fear, our presence actually liberates others. You are a child of God. Your playing small does not serve the world. There is nothing enlightened about shrinking so that other people won't feel insecure about you. We were born to manifest the glory of God that is within us.” Marianne Williamson

76. Thank You!

77. Resources M3NewMedia.net Affiliate Link Affiliate Link SocialBrite.org Mashable.com/social-good