There is money to be made by selling advertising on your website, but there is a whole lot more to the process than simply taking the money and uploading a banner. While ads can help your site, they can also have a negative effect if you don’t follow the proper steps after an advertiser has placed his/her order. Making mistakes means not only upsetting the regular visitors to your site, it also runs the risk of the advertiser pulling the order that they placed with you. Here are the steps that you need to follow after an ad order has been placed:

1. What does a publisher need to do after an
advertiser places an ad order?

2. There is money to be made by selling advertising on your website,
but there is a whole lot more to the process than simply taking the
money and uploading a banner. While ads can help your site, they
can also have a negative effect if you don’t follow the proper steps
after an advertiser has placed his/her order. Making mistakes means
not only upsetting the regular visitors to your site, it also runs the risk
of the advertiser pulling the order that they placed with you. Here are
the steps that you need to follow after an ad order has been placed:

3. Review, inspect, and test the ad
This does not means simply making sure that the dimensions of the ad
are the same as the ad space available on your pages. You need to
make sure that everything displays properly on your site, and that the
code is written in a way that will ensure clicking on the ad takes you
where it is expected. The file size is also important, as larger ads can
slow down the performance of your site, which will make your regular
visitors unhappy.

4. Confirm and record ad payment
This is something that you and the advertiser should agree on before
the ad goes live. Do you want a set rate for the ad, or are you looking
for a payment that is performance based? An advertiser may want to
go the latter route, as they may not like the idea of pre-paying for
something without knowing what sort of results they are going to see.
Either way, this is an agreement between the two parties that can be
revisited on a regular basis.

5. Setup the ad in your ad server
Once you know that the ad specifications are satisfactory, you can enter
the ad into the ad server. Once that has been done, you need to
configure it to suit the specific needs of the advertiser. That could mean
setting up quotas, making sure that the ad targeting like geographical
targeting or demographic targeting have been added, and adding a start
and end date if the ad is only being run for a specific amount of time.

6. Begin serving the ad
Once you have taken care of all three of the previous steps, you can
start the ad serving on your site or app. Again, you will want to head
back to your website and make sure that it is being properly displayed.
Test a click and make sure it does to the right landing page and is
recorded properly in the adserver.

7. Schedule reports for the advertiser
Every single advertiser is going to want to know how their ad is
performing, and that means you need to create a way for the advertiser
to view their ad stats and performance. This means creating access for
the advertiser on the ad server, and setting up the reports in a way that
covers all the data and details that are important to the company that is
advertising on your site. Communication is key and you want to make
your advertisers happy.

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