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Business model template



INFRASTRUCTURE                KA
                                                     OFFER                      CR                CUSTOMER
                                                                            CUSTOMER
                         KEY ACTIVITIES
                                                       VP                  RELATIONSHIP
       KP                                                                                            CS
                                                      VALUE
  KEY PARTNERS                                                                                CUSTOMER SEGMENTS
                                                   PROPOSITION                  CD
                              KR
                                                                             CHANNEL
                        KEY RESOURCES
                                                                           DISTRIBUTION



                              COST                  FINANCE                   REVENUE
                           STRUCTURE                                          STREAMS




   Source: Management2.0:Competitive Advantage through Business Model Design & Innovation June 2007 by
   Alexander Osterwalder, PhD, Arvetica  www.arvetica.com
   Accessed via www.slideshare.net


  Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
Business model framework
                              The starting point




                     OFFER                              CUSTOMER


                      VALUE                               CUSTOMER
                      PROPOSITION                         SEGMENTS


                      value proposition 1                 target customer 1
                      value proposition 2                 target customer 2




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
The starting point



                     OFFER                              CUSTOMER




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
How to build customer relationships?



     OFFER                                                 CUSTOMER

                                          COMMUNICATION
      VALUE                                                                  CUSTOMER
                                          & DISTRIBUTION
      PROPOSITION                                                            SEGMENTS
                                          CHANNELS

      value proposition 1                 channel 1                          target customer 1
      value proposition 2                 channel 2                          target customer 2
      …                                   …                                  …




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
How to build customer relationships




     OFFER                                                CUSTOMER




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
How will you earn money?




     OFFER                                                 FINANCE


      VALUE                               REVENUE                            CUSTOMER
      PROPOSITION                         STREAMS                            SEGMENTS

      value proposition 1                 revenue stream 1                   target customer 1
      value proposition 2                 revenue stream 2                   target customer 2
      …                                   …                                  …




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
How will you earn money?


     OFFER                                                FINANCE




Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
the big
                                                         picture
                                    Partner Network                                              Customer Relationship

                                • food & beverages                                           • personalized web
                                • ticketing services                                           profile
                                • promoters                                                  • newsletter
                                • ad placement                                               • team blog (RSS)
                                • telecom operator                                           • VIP events with
                                • TV operator                                                  team
                                •…                                                           •…


 Core Capability                    Activity Configuration    Value Proposition                  Distribution Channel            Target Customer

• play attractive & win         • team management            • attractive rugby              •   stadium                     •   fans (families, etc.)
  games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
• brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
• video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
• channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                  management                 • renting out stadium           •   …                           •   …
                                • video crew                 •…
                                •…



 Cost Structure                                               Revenue Model

              •   team & maintenance                                       •   Ticket fees & season tickets
              •   infrastructure management                                •   online TV subscription revenues
              •   marketing                                                •   revenue sharing cable & mobile phone TV
              •   video                                                    •   renting out stadium for events
                                                                           •   advertising revenues
                                                                           •   merchandising revenues


Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
value creates
                                            revenues
                                    Partner Network                                              Customer Relationship

                                •   food & beverages                                         •   personalized web profile
                                •   ticketing services                                       •   newsletter
                                •   promoters                                                •   team blog (RSS)
                                •   ad placement                                             •   VIP events with team
                                •   telecom operator                                         •   …
                                •   TV operator
                                •   …




 Core Capability                    Activity Configuration    Value Proposition                  Distribution Channel            Target Customer

• play attractive & win         • team management            • attractive rugby              •   stadium                     •   fans (families, etc.)
  games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
• brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
• video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
• channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                  management                 • renting out stadium           •   …                           •   …
                                • video crew                 •…
                                •…



 Cost Structure                                               Revenue Model

              •   team & maintenance                                       •   Ticket fees & season tickets
              •   infrastructure management                                •   online TV subscription revenues
              •   marketing                                                •   revenue sharing cable & mobile phone TV
              •   video                                                    •   renting out stadium for events
                                                                           •   advertising revenues
                                                                           •   merchandising revenues


Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
creating value requires
                              infrastructure
                                    Partner Network                                              Customer Relationship

                                •   food & beverages                                         •   personalized web profile
                                •   ticketing services                                       •   newsletter
                                •   promoters                                                •   team blog (RSS)
                                •   ad placement                                             •   VIP events with team
                                •   telecom operator                                         •   …
                                •   TV operator
                                •   …




 Core Capability                    Activity Configuration    Value Proposition                  Distribution Channel            Target Customer

• play attractive & win         • team management            • attractive Rugby              •   stadium                     •   fans (families, etc.)
  games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
• brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
• video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
• channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                  management                 • renting out stadium           •   …                           •   …
                                • video crew                 •…
                                •…



 Cost Structure                                               Revenue Model

              •   team & maintenance                                       •   Ticket fees & season tickets
              •   infrastructure management                                •   online TV subscription revenues
              •   marketing                                                •   revenue sharing cable & mobile phone TV
              •   video                                                    •   renting out stadium for events
                                                                           •   advertising revenues
                                                                           •   merchandising revenues


Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
infrastructure generates
                                      costs
                                    Partner Network                                              Customer Relationship

                                •   food & beverages                                         •   personalized web profile
                                •   ticketing services                                       •   newsletter
                                •   promoters                                                •   team blog (RSS)
                                •   ad placement                                             •   VIP events with team
                                •   telecom operator                                         •   …
                                •   TV operator
                                •   …




 Core Capability                    Activity Configuration    Value Proposition                  Distribution Channel            Target Customer

• play attractive & win         • team management            • attractive rugby              •   stadium                     •   fans (families, etc.)
  games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
• brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
• video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
• channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                  management                 • renting out stadium           •   …                           •   …
                                • video crew                 •…
                                •…



 Cost Structure                                               Revenue Model

              •   team & maintenance                                       •   Ticket fees & season tickets
              •   infrastructure management                                •   online TV subscription revenues
              •   marketing                                                •   revenue sharing cable & mobile phone TV
              •   video                                                    •   renting out stadium for events
                                                                           •   advertising revenues
                                                                           •   merchandising revenues


Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
the profit
                                                    zone
                                    Partner Network                                              Customer Relationship

                                •   food & beverages                                         •   personalized web profile
                                •   ticketing services                                       •   newsletter
                                •   promoters                                                •   team blog (RSS)
                                •   ad placement                                             •   VIP events with team
                                •   telecom operator                                         •   …
                                •   TV operator
                                •   …




 Core Capability                    Activity Configuration    Value Proposition                  Distribution Channel            Target Customer

• play attractive & win         • team management            • attractive rugby              •   stadium                     •   fans (families, etc.)
  games                         • event management           • 360º event (match,            •   POS networks                •   fan groups
• brand management              • venue management             dining, shopping)             •   club website (+online TV)   •   companies
• video images                  • ticketing                  • exclusive VIP lounges         •   club cable TV channel       •   event/concert organizers
• channel management            • VIP relationship           • merchandising                 •   mobile phone TV channel     •   advertisers
                                  management                 • renting out stadium           •   …                           •   …
                                • video crew                 •…
                                •…



 Cost Structure                                               Revenue Model

              •   team & maintenance                                       •   Ticket fees & season tickets
              •   infrastructure management                                •   online TV subscription revenues
              •   marketing                                                •   revenue sharing cable & mobile phone TV
              •   video                                  <                 •   renting out stadium for events
                                                                           •   advertising revenues
                                                                           •   merchandising revenues


Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
Market Options Matrix

                               High 10


      How to Lift




                                MARKET DIFFERENTIATION
MARKET DIFFERENTIATION                                       OUTSTANDING       NICHE/FLOWS
  • Faster time to market                                      SUCCESS
   • Product innovation
  • Strategic partnerships                               5



                                                                 COST           DISASTER
                                                              LEADERSHIP
     How to reduce
    RELATIVE COSTS
  • Remove seven wastes               Low 0                                5            High 10
                                                                 RELATIVE COSTS
 • Develop export markets
    • Set target prices


                                              Exercise:
                                              Plot your products / services on the following
                                              matrix. What 3 key actions do you need to take?

  Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors

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Business model framework

  • 1. Business model template INFRASTRUCTURE KA OFFER CR CUSTOMER CUSTOMER KEY ACTIVITIES VP RELATIONSHIP KP CS VALUE KEY PARTNERS CUSTOMER SEGMENTS PROPOSITION CD KR CHANNEL KEY RESOURCES DISTRIBUTION COST FINANCE REVENUE STRUCTURE STREAMS Source: Management2.0:Competitive Advantage through Business Model Design & Innovation June 2007 by Alexander Osterwalder, PhD, Arvetica www.arvetica.com Accessed via www.slideshare.net Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 2. Business model framework The starting point OFFER CUSTOMER VALUE CUSTOMER PROPOSITION SEGMENTS value proposition 1 target customer 1 value proposition 2 target customer 2 Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 3. The starting point OFFER CUSTOMER Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 4. How to build customer relationships? OFFER CUSTOMER COMMUNICATION VALUE CUSTOMER & DISTRIBUTION PROPOSITION SEGMENTS CHANNELS value proposition 1 channel 1 target customer 1 value proposition 2 channel 2 target customer 2 … … … Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 5. How to build customer relationships OFFER CUSTOMER Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 6. How will you earn money? OFFER FINANCE VALUE REVENUE CUSTOMER PROPOSITION STREAMS SEGMENTS value proposition 1 revenue stream 1 target customer 1 value proposition 2 revenue stream 2 target customer 2 … … … Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 7. How will you earn money? OFFER FINANCE Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 8. the big picture Partner Network Customer Relationship • food & beverages • personalized web • ticketing services profile • promoters • newsletter • ad placement • team blog (RSS) • telecom operator • VIP events with • TV operator team •… •… Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenues Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 9. value creates revenues Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenues Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 10. creating value requires infrastructure Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive Rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenues Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 11. infrastructure generates costs Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video • renting out stadium for events • advertising revenues • merchandising revenues Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 12. the profit zone Partner Network Customer Relationship • food & beverages • personalized web profile • ticketing services • newsletter • promoters • team blog (RSS) • ad placement • VIP events with team • telecom operator • … • TV operator • … Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer • play attractive & win • team management • attractive rugby • stadium • fans (families, etc.) games • event management • 360º event (match, • POS networks • fan groups • brand management • venue management dining, shopping) • club website (+online TV) • companies • video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers • channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers management • renting out stadium • … • … • video crew •… •… Cost Structure Revenue Model • team & maintenance • Ticket fees & season tickets • infrastructure management • online TV subscription revenues • marketing • revenue sharing cable & mobile phone TV • video < • renting out stadium for events • advertising revenues • merchandising revenues Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
  • 13. Market Options Matrix High 10 How to Lift MARKET DIFFERENTIATION MARKET DIFFERENTIATION OUTSTANDING NICHE/FLOWS • Faster time to market SUCCESS • Product innovation • Strategic partnerships 5 COST DISASTER LEADERSHIP How to reduce RELATIVE COSTS • Remove seven wastes Low 0 5 High 10 RELATIVE COSTS • Develop export markets • Set target prices Exercise: Plot your products / services on the following matrix. What 3 key actions do you need to take? Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors