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Business model framework
1. Business model template
INFRASTRUCTURE KA
OFFER CR CUSTOMER
CUSTOMER
KEY ACTIVITIES
VP RELATIONSHIP
KP CS
VALUE
KEY PARTNERS CUSTOMER SEGMENTS
PROPOSITION CD
KR
CHANNEL
KEY RESOURCES
DISTRIBUTION
COST FINANCE REVENUE
STRUCTURE STREAMS
Source: Management2.0:Competitive Advantage through Business Model Design & Innovation June 2007 by
Alexander Osterwalder, PhD, Arvetica www.arvetica.com
Accessed via www.slideshare.net
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
2. Business model framework
The starting point
OFFER CUSTOMER
VALUE CUSTOMER
PROPOSITION SEGMENTS
value proposition 1 target customer 1
value proposition 2 target customer 2
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
3. The starting point
OFFER CUSTOMER
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
4. How to build customer relationships?
OFFER CUSTOMER
COMMUNICATION
VALUE CUSTOMER
& DISTRIBUTION
PROPOSITION SEGMENTS
CHANNELS
value proposition 1 channel 1 target customer 1
value proposition 2 channel 2 target customer 2
… … …
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
5. How to build customer relationships
OFFER CUSTOMER
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
6. How will you earn money?
OFFER FINANCE
VALUE REVENUE CUSTOMER
PROPOSITION STREAMS SEGMENTS
value proposition 1 revenue stream 1 target customer 1
value proposition 2 revenue stream 2 target customer 2
… … …
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
7. How will you earn money?
OFFER FINANCE
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
8. the big
picture
Partner Network Customer Relationship
• food & beverages • personalized web
• ticketing services profile
• promoters • newsletter
• ad placement • team blog (RSS)
• telecom operator • VIP events with
• TV operator team
•… •…
Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer
• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.)
games • event management • 360º event (match, • POS networks • fan groups
• brand management • venue management dining, shopping) • club website (+online TV) • companies
• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers
• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers
management • renting out stadium • … • …
• video crew •…
•…
Cost Structure Revenue Model
• team & maintenance • Ticket fees & season tickets
• infrastructure management • online TV subscription revenues
• marketing • revenue sharing cable & mobile phone TV
• video • renting out stadium for events
• advertising revenues
• merchandising revenues
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
9. value creates
revenues
Partner Network Customer Relationship
• food & beverages • personalized web profile
• ticketing services • newsletter
• promoters • team blog (RSS)
• ad placement • VIP events with team
• telecom operator • …
• TV operator
• …
Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer
• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.)
games • event management • 360º event (match, • POS networks • fan groups
• brand management • venue management dining, shopping) • club website (+online TV) • companies
• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers
• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers
management • renting out stadium • … • …
• video crew •…
•…
Cost Structure Revenue Model
• team & maintenance • Ticket fees & season tickets
• infrastructure management • online TV subscription revenues
• marketing • revenue sharing cable & mobile phone TV
• video • renting out stadium for events
• advertising revenues
• merchandising revenues
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
10. creating value requires
infrastructure
Partner Network Customer Relationship
• food & beverages • personalized web profile
• ticketing services • newsletter
• promoters • team blog (RSS)
• ad placement • VIP events with team
• telecom operator • …
• TV operator
• …
Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer
• play attractive & win • team management • attractive Rugby • stadium • fans (families, etc.)
games • event management • 360º event (match, • POS networks • fan groups
• brand management • venue management dining, shopping) • club website (+online TV) • companies
• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers
• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers
management • renting out stadium • … • …
• video crew •…
•…
Cost Structure Revenue Model
• team & maintenance • Ticket fees & season tickets
• infrastructure management • online TV subscription revenues
• marketing • revenue sharing cable & mobile phone TV
• video • renting out stadium for events
• advertising revenues
• merchandising revenues
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
11. infrastructure generates
costs
Partner Network Customer Relationship
• food & beverages • personalized web profile
• ticketing services • newsletter
• promoters • team blog (RSS)
• ad placement • VIP events with team
• telecom operator • …
• TV operator
• …
Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer
• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.)
games • event management • 360º event (match, • POS networks • fan groups
• brand management • venue management dining, shopping) • club website (+online TV) • companies
• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers
• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers
management • renting out stadium • … • …
• video crew •…
•…
Cost Structure Revenue Model
• team & maintenance • Ticket fees & season tickets
• infrastructure management • online TV subscription revenues
• marketing • revenue sharing cable & mobile phone TV
• video • renting out stadium for events
• advertising revenues
• merchandising revenues
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
12. the profit
zone
Partner Network Customer Relationship
• food & beverages • personalized web profile
• ticketing services • newsletter
• promoters • team blog (RSS)
• ad placement • VIP events with team
• telecom operator • …
• TV operator
• …
Core Capability Activity Configuration Value Proposition Distribution Channel Target Customer
• play attractive & win • team management • attractive rugby • stadium • fans (families, etc.)
games • event management • 360º event (match, • POS networks • fan groups
• brand management • venue management dining, shopping) • club website (+online TV) • companies
• video images • ticketing • exclusive VIP lounges • club cable TV channel • event/concert organizers
• channel management • VIP relationship • merchandising • mobile phone TV channel • advertisers
management • renting out stadium • … • …
• video crew •…
•…
Cost Structure Revenue Model
• team & maintenance • Ticket fees & season tickets
• infrastructure management • online TV subscription revenues
• marketing • revenue sharing cable & mobile phone TV
• video < • renting out stadium for events
• advertising revenues
• merchandising revenues
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors
13. Market Options Matrix
High 10
How to Lift
MARKET DIFFERENTIATION
MARKET DIFFERENTIATION OUTSTANDING NICHE/FLOWS
• Faster time to market SUCCESS
• Product innovation
• Strategic partnerships 5
COST DISASTER
LEADERSHIP
How to reduce
RELATIVE COSTS
• Remove seven wastes Low 0 5 High 10
RELATIVE COSTS
• Develop export markets
• Set target prices
Exercise:
Plot your products / services on the following
matrix. What 3 key actions do you need to take?
Mindshop is a global provider of Strategic and Personal Development solutions for Business Leaders and Advisors