Increase social media results RODIRECT 2011
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Part 4 of the email marketing and social media marketing masterclass at RODIRECT 11 in Bucharest, Romania http://www.michaelleander.me
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Increase social media results RODIRECT 2011
- 1. Email Marketing & Social Media Marketing Masterclass - part 4 - Michael Leander 01-11-11 More information here www.michaelleander.com | www.michaelleander.me
- 2. 11 tips to increase social media marketing results More at follow-up webinar
- 5. 90-9-1 rule of thumb • 90% will only consume content • 9% will engage periodically, but only when the conversation stirkes them as interesting • 1% is the engaged audience driving the conversation in your social community. They support and provide value for the community to read, hear, view
- 7. www.namechk.com Check your vanity - Conduct search - Go to ”available” - Establish your profile - Write a short message - Refer to other platforms - Include contact details
- 8. www.socialmention.com Listen and alerts - Setup alerts for your brand names / company name etc - Take notice of your sentiment - Interact with ”talkers” - Beware of what people see when using services such as social mention
- 9. On Twitter and elsewhere consider having different ”profiles” to attract different people
- 10. Is this relevant to your marketing ROI? http://www.klout.com
- 11. 11 tips to increase social media marketing results More at follow-up webinar
- 13. Watch the movie here
- 15. Listen to the conversation and participate frequently
- 16. Repurpose content and show case your stuff in multiple channels
- 17. Add a company presence on Linkedin
- 18. Be sure your products and services can be reviewed, rated
- 19. Realistic engagement rates 1% engagement rate is good ! Links are tracked differently Percentage of people who were exposed to the message and either commented or liked! Article about this topic http://www.michaelleander.me/blog/facebook- engagement-rate-benchmark/
- 20. How your messagers are created – copy writing matters • In Twitter • In Facebook • In Linkedin • On your blog • etc
- 21. Pictures matter, but is this offensive?
- 22. • http://www.facebook.com/photo.php?fbid=2097092942785&set=t.747358417&type=1&theater
- 23. The 4 W’s Whom, what, when, where?
- 24. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
- 25. How to manage your campaigns while you are dazing in the sun at some remote island http://www.twitter.com/michaelleander
- 27. • Campaigns • Attach content to campaign • Measure effect of campaign • Measure effect of content
- 28. Dividing messages into - Campaigns - Types of messages - Time of sending
- 29. THE STREAM MIX
- 30. MEASURING 27 18 22 21 0 29 39 41 14 34
- 31. Let’s see how this is done in practice
- 32. Facebook Twitter Linkedin Coordinate your content and conversation across all channels in a smart way YouTube Slideshare Etc.
- 33. Learn more about this topic Michael Leander is an international marketing speaker. He has spoken in 35+ countries and at countless webinars.. Find him here http://www.twitter.com/michaelleander Speaking: http://www.michaelleander.me Consulting: http://www.michaelleander.com Email: leander@michaelleander.com