FORWARD! The Travel & Tourism Masterclass taking place in Athens, Greece on 23 October 2013. http://www.michaelelander.me

1. How do you increase your marketing and sales results through proven and effective marketing techniques?
What do you need to do in order to attract more travelers and how can you leverage the power of digital marketing
to cost effectively reach your targets?
That is exactly what you will learn at Michael Leander’s Travel & Tourism Marketing Masterclass, designed for
anyone working in a travel & tourism related marketing, sales & communications job. Attendees will come from all
sectors of the industry; airlines, hotels, destinations, travel agencies, tour operators, government agencies and others
involved in the tourism & travel industry. Marketing and advertising agencies are also welcome to join.
After attending you will be able to:
- Understand how to design a highly efficient digital marketing mix, which will generate more business
and help you get more repeat business
- Apply 11 proven techniques which will show impact immediately
- Understand how content can help you and the Greek Tourism & Travel Industry attract more visitors,
and get visitors to spend more
This full day course (9.30-17.30) will cover the following main topics:
• 7 things & trends that change the face of tourism, destination and hotel marketing
and what the Greek travel/tourism industry needs to do to stay ahead of the curve
• How social media impacts choice and how you can leverage this channel • How to create a compelling online presence
• Create a great booking experience with maximum impact • Integrated marketing – online/offline
• Top Toolbox Tips – how to improve the effect of your current activities in social media, mobile,
e-mailing and gamification • Listening and reacting • Web conversion strategies
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FORWARD:
About Michael Leander
JAN.
FEB.
MAR.
APR.
MAY
JUNE
JULE
AUG.
SEP.
OCT.
DEC.
NOV.
Hailing from Denmark, Michael Leander leverages his
20+ years of direct- and digital marketing experience
by sharing useful and actionable knowledge. His
presentations and trainings are a mix of trends,
directions and practical tips. More about Michael
Leander here http://www.michaelleander.me
BONUS:
Sign-up before 10 October
2013 at 16:00, and get a
chance to receive a review of
your website and social media
presence review done by
Michael Leander in person.
This has a value of € 2.999.
REGISTRATION:
Special rate for SETE & GCH
Members: 180€ (plus VAT)
Non Members: 280€ (plus VAT)
Institute of Communication:
210 3318065 info@ioc.gr
TRAVEL & TOURISM
MARKETING MASTERCLASSWith award winning speaker Michael Leander
LOCATION: STRATOS VASSILIKOS HOTEL 114, Michalakopoulou Str.,
11527 Athens
SUPPORTED BY MEDIA SPONSORS VENUE SPONSORORGANIZED BY

2. How do you increase your marketing and sales results through proven and effective marketing techniques? What do you need to do in order to
attract more travelers and how can you leverage the power of digital marketing to cost effectively reach your targets?
That is exactly what you will learn at Michael Leander’s Travel & Tourism Marketing Masterclass in Athens on 23 October 2013. Award winning
speaker Michael Leander will give you and over 100 attending travel marketing professionals’ relevant knowledge that you can use to improve your
marketing results immediately.
This unique Travel & Tourism Marketing Masterclass is designed for anyone working in a travel & tourism related marketing, sales & communica-
tions job. Attendees will come from all sectors of the industry; airlines, hotels, destinations, travel agencies, tour operators, government agencies and
others involved in the tourism & travel industry. Marketing and advertising agencies are also welcome to join.
After attending you will be able to;
- understand how to design a highly efficient digital marketing mix, which will generate more business and help you get more repeat business
- apply 11 proven techniques which will show impact immediately
- understand how content can help you and the Greek Tourism & Travel Industry attract more visitors, and get visitors to spend more
BONUS: Sign-up before 10 October 2013 at 16:00, and get a chance to receive a review of your website and social media presence review done by
Michael Leander in person. This has a value of € 2.999. To qualify, answer the question in the registration form (question is: what is your biggest
marketing challenge right now?_____________________________)
SUPPORTED BY MEDIA SPONSORS VENUE SPONSORORGANIZED BY
FORWARD:
About Michael Leander
An award winning speaker/trainer, Michael Leander has shared his knowledge with audiences in more than 40 countries. In the past he has
worked internationally with numerous clients from the industry; airlines, hotels, destinations and travel agencies. As a highly frequent traveler
he has strong opinions about the industry, and lots of experience interacting with the industry as a customer.
Hailing from Denmark, Michael Leander leverages his 20+ years of direct- and digital marketing experience by sharing useful and actionable
knowledge. His presentations and trainings are a mix of trends, directions and practical tips.
More about Michael Leander here http://www.michaelleander.me
PROGRAM:
09:45 Welcome address
Short break
5 minute break between these two sessions
Lunch break
Coffee break
REGISTRATION: Special rate for SETE & GCH Members: 180€ (+ VAT)
Non Members: 280€ (+ VAT)
TRAVEL & TOURISM
MARKETING MASTERCLASS
17:30 Closing and certificate of attendance.
7 things & trends that change the face of tourism, destination and hotel marketing and what the Greek travel/tourism
industry needs to do to stay ahead of the curve
> Changes in buyer behavior and choices
> How trust, reviews and recommendation impacts travelers
> Influencer marketing and why it matters
How social media impacts choice and how you can leverage this channel
> Develop a compelling content concept
> How to seed your content and win customers
> How to create a winning presence on popular social networks
Integrated marketing – online/offline
> How to integrate your marketing activities online/offline
> Case studies of story universes which successfully captured people’s attention offline and maintained a dialogue online
> How to leverage second screen and other important trends
Top Toolbox Tips – how to improve the effect of your current activities in….
> Facebook > Twitter > Pinterest > YouTube
> Email marketing > Mobile marketing > Gamification
Listening and reacting
> How to monitor what people say about your brand in the social space
> How to react to what is being said
Web conversion strategies
> How to get people to convert to action on your website or blog
How to create a compelling online presence
> Create an attractive web-presence
> How to get people to transact with you online
> How blogging can impact your results
> 7 practical things you can implement right now to improve your online presence
Create a great booking experience with maximum impact
> How to develop a welcoming and effective booking experience
> Examples of booking process trends and technologies
Institute of Communication: 210 3318065
info@ioc.gr
LOCATION: STRATOS VASSILIKOS HOTEL
114, Michalakopoulou Str.,
11527 Athens
Wednesday, October 23rd 2013 in AthensWith award winning speaker Michael Leander