1. Lateral Thinking Factory, strategic consultancy, contributes to
better human habitat through design, validation and spread of
new models at environmental, economical and social levels
3. A G E N C Y
Lateral Thinking Factory (LTF) is a strategic consultancy - based in Brussels,
Paris and Madrid - which contributes to better human habitat through design, validation
and spread of new models at environmental, economical and social levels. LTF primarily
operates within the fields of architecture, urban planning and construction.
LTF is a Think-Act network, connecting expertise with decision makers
interested in changing the way they grasp and develop human habitat. Think embeds
research, training, knowledge exchange and dissemination. Act means adopting a
structured process nurtured with innovative methods, to generate holistic vision and
lateral paths for idea generation, in order to set milestones for a successful design
implementation.
LTF missions aim at supporting decision makers in both the private and public
sector; for the definition of criteria and objectives to be reached within their projects, in
order to achieve positive impacts. The approach is based on a collective creation
process, involving teams that are already working in a given project as well as ad-hoc
high-level experts. The goal is to explore, following structured methods, the innovation
paths and opportunities within each mission in order to identify viable applications that
will then calibrate the projects developed by the design teams.
LTF manages an international network of professional experts, able to validate
and transform insights obtained during the creative workshop sessions into consistent
projects. Those experts usually collaborate within complex missions and are able to
swiftly react to our partners demands. The Lateral Thinking terminology reflects our
ambition to address key issues in adopting, voluntarily, a lateral approach; in order to
act upstream of objectives and specifications provided by the contractors to better help
them making the right decisions from the project inception for maximum added values.
LTF is Michael Braungart privileged interlocutor (Cradle to Cradle paradigm co-
author and EPEA CEO), in areas related to construction, architecture and urban design.
Our agency assists decision makers willing to obtain recognition from the Cradle to
Cradle community, compatible with certifications such as Breeam, Leed, HQE, Valideo
which are now progressively value its advantages.
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4. A G E N C Y
LTF encourages an ethical approach with its clients and partners, as well as a
responsible approach with allocating a part of its turnover to Local Solutions
Development Group (NGO), which objective is to support ‘C2C by Necessity’ targeted
projects in Africa.
LTF is responsible for the 'Communities' and 'Africa' chaires at the Hanwang Forum
(Beijing), aiming at generating new relations between China, Europe and Africa through
best-in-class projects; combining quality, ethic, performance, profitability and eco-
beneficence. In this context, LTF looks for projects to be developed in Africa and Europe
to mobilize Chinese investors, producers and developers, and assist them in defining
performance criteria, to achieve positive impacts for economical partners, as well as the
environment in which those projects are implemented.
LTF is active by associating Ethiopian and Belgian universities, in order to create a
competences center for planification and sustainable development, in order to support
1000 cities for their development strategic plan implementation.
LTF also regularly give lectures for numerous events; in universities, public institutions
and the European Parliament. Our agency is concerned with the dissemination of the
values undertaken by the "Cradle to Cradle" community, and in that way participate in
many trainings and conferences at international level.
Lateral Thinking Factory w w w . l a t e r a l t h i n k i n gf ac t o r y. c o m
sprlu BE-0836968953
R u e d e P r a e t e r e 1 Contact : Steven Beckers
1050 Brussels – Belgium T + 3 2 4 7 5 6 5 3 4 2 1
steven@lateralthinkingfactory.com
http://www.facebook.com/pages/Lateral-Thinking-Factory/226094537411449
@lateral_think
http://www.linkedin.com/company/lateral-thinking-factory
Lateral Thinking Factory - 2012 4
5. REFERENCES
Europe
Cradle to Cradle project for Bouygues Immobilier: competition phase for Lyon Confluence
(France). Added Values: differentiation on the market, profit on urban agriculture, profit on
C02 certificates, positive Residual Value
Strategic consultancy mission to define the strategy and performance criteria of an eco-
neighborhood of 450 units in Brussels-Capital. Added Values: water and energy
autonomy, differenciation on the market, competitivity
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6. REFERENCES
Europe
Definition of a "Cradle to Cradle" training course within the fields of architecture, urban
design, construction materials for the Green Building Council Worldwide and its
subsidiaries. Added Values: apply C2C business model widely, spread of knowledge,
creation of new businesses, foster partnerships
Strategic consultancy mission for the City of Resita (Romania), for the objectives and
criteria definition towards the development of a post-metallurgical industrial city,
optimizing the use of EU funds at their disposal. Added Values : economical sustainable
vision, transition from carbon to post carbon, matching with subsidising requirements
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7. REFERENCES
Europe
Development of a "Cradle to Cradle" Roadmap for a Danish developer of a 7-star hotel
project in Malaga (Spain). Construction Budget: € 230 million. Added Values: successful
exemplary project, differentiation on product & services, positive residual value
(building=material bank), increased operator/developer and regional profits
Development of performance criteria and optimization of the master plan for the future
International Exhibition in 2017 for the city of Liège. Construction Budget: € 400 million.
Added Value: strong proposal to EXPO 2017 selection, improved financial model,
increased sale value, avoid waste of materials and finance, market demand match Eco
District content, profit through fazing
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8. REFERENCES
Afrique - Asie
Strategic consultancy mission for the Hanwang Forum (Beijing). Participation as Chairman
of the ‘communities’ and ‘Africa’ groups to create bilateral relations Europe/China and
Africa/China
Strategic consultancy mission for the Hassan II golf Trophy Association, a direct initiative
from the Prince Moulay Rachid of Morocco, in order to define sustainable development for
the golf industry ; with Sport Interface
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9. REFERENCES
Afrique - Asie
Development of performance criteria for the new Ecole des Mines in Akjoujt (Mauritania).
Added Values: autonomous community, exemplary development in Africa, use of local
materials and man power, transfer of knowledge
Strategic consultancy mission for the Onomo group, new hotel group that develops 25
hotels in West Africa ; with Synergy International. Added value: Differentiation on market
and improved running costs
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10. REFERENCES
Afrique - Asie
Strategic consultancy mission for the Ivory Coast and the BNTED (main urban planification
organization), for large-scale projects aiming at the country reconstruction
Local upscale fabric production in Dakar (Senegal): Strategic consultancy mission to develop
a production following the "Cradle to Cradle" guidelines
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11. REFERENCES
Afrique - Asie
Project "Cradle to Cradle by Necessity" in Amdewerk (Ethiopia), in collaboration with the
NGO Local Solutions Development Group
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13. T E A M
Steven Beckers
Architect Steven Beckers, CEO Lateral Thinking Factory, since
diploma work in 1984, awarded Aga Khan and “African Technical
Association” prize develops a global approach on sustainability in
architecture and urban planning, with Geneva Gaillard Architect, is
awarded the jury prize on environmental urban planning for Wilson
Palace District proposal Geneva.
European director with London firm EPR architects from 1986 till
1996, he is founding member of Architecturo EEIG in 1990 with whom
he wins the “Green Office European award with EXPO 98 HQ in
Lisbon and EXPO98 300ha master plan proposal.
As Head Architect of the 230.000m2 Berlaymont 2000, he is awarded the PLEA Passive and Low
Energy Architecture award in Cambridge 2000 for the 250 Million Euro European Commission
Headquarter (Brussels).
From 2000 till 2010, partner with Art&Build Architects, he is selected by Greenpeace for their HQ in
Brussels, by the Council of Europe for Agora & Pharmacopea and nursery buildings in Strasburg and
receives BEX, MIPIM, LEAF and RICS awards for sustainability.
Major urban designs include the “Pierre-Vives” ECO-District with 1000 dwellings (Montpellier). The
Water Walk Mixed development master plan with retail centre, amenities, offices, parks, offices, light
industry (Brussels). The 3000 ha master plan for Gran Scala ECO-Leisure city in Monegros Desert
(Spain). The Carré 92 business, office & hotel Park (Paris).
Steven Beckers is one of the 6 worldwide accredited Cradle to Cradle architect/consultant, Professor
at BATir ULB university, Lecturer at TUDelft, trainer at the Romanian Green Building Council, vice
president of CD of Seco building control, consultant to IFMA for “Architecture-Facilities Management
integration”.
Founding member of Local Solutions Development Group ASBL a active in Africa.
Founding partner at Lateral Thinking Factory, supporting projects according to the Cradle to Cradle
principles, supported by a multidisciplinary network of world experts, including Michael Braungart and
William McDonough and their team.
Current projects are the 7star Banyan Tree Hotel Resort in Almunecar Spain (220 Million Euros), Expo
2017 and Eco District Master plan Liège (450 Million Euro), Moroccan Tourism and Golf infrastructure
Eco-definition for Prince Moulay Rachid, Urban Design Center of Excellence for Emerging Cities,
Addis Abeba University, Eco district Tivoli 450 dwellings (Belgium). Advisor to Cities of Resita,
Fagaras, Cadarasi (Romania).
Since May 2012, Steven is Co-Chairman of the Hanwang Forum Communities Group and in charge of
the China-Africa Group.
Steven Beckers is founding partner and CEO at Lateral Thinking Factory.
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14. T E A M
Michael Moradiellos Del Molino
Since and during his architectural studies in Bruxelles (diploma work in 2002), develops a
high compromise with management and innovative entrepreneurship, being the leader of
several Student Associations (CVH, Hortacitylink) and in charge of the management of
complex events in the city. After a powerful experience in India, he decides to take a
chance in Spain, the Architecture’s ”El Dorado” for young architects on those years and
purchase a PhD in Sustainable urban development at the Polytechnic University of
Madrid.
The same year he started collaborating with the young architecture office Nodo17 to set up an office from
scratch to a middle company, in three years. Director of the [R]activa04 workshops, founding partner of
Urbanacción and other innovative structures, he started to see clearly what are his abilities and how “make
things happen, faster”.
He then began to work at ecosistema urbano architects as the director of communication. Two years later he
became a partner and worked as the director of international business development, in charge of marketing
and sales, as well as creating work for a non-conventional office during five years.
In 2011 he decided to found in Spain outsidethebox|tm to add value to architecture offices through innovative
services and management strategical vision, and he is also founding partner of “Lateral Thinking Factory”,
supporting projects according to the Cradle to Cradle principles with a multidisciplinary network of world
experts, including Michael Braungart and William Mc Donough.
Michael Moradiellos Del Molino is founding partner and COO at Lateral Thinking Factory.
Mathieu Bonin Peer
Mathieu Bonin Peer is founder at Centre Consulting and Com du Sport, sport marketing
agency and CRM vendor dedicated to professional sports - acquired in 2011 by Digitick
(Vivendi Group) - today Digitick Sport. He was sales and marketing manager for the
Perpignan professional rugby team (USAP) at Havas Sports & Entertainment, and later a
consultant for golf, sailing, football, rugby and tennis.
Mathieu was ‘group e-Business manager’ for Antalis International, a paper and packaging merchant, #1 in
Europe and #4 Worldwide. He was responsible for the e-business solutions implementation in fifteen
subsidiaries in Europe and South America.
His entrepreneur DNA, his positions within international groups and the variety of sectors he worked in (sport
business, B2B distribution, architecture & urban design) has built an holistic expertise for ventures
management; services strategic definition; structured and rigorous projects and process implementation.
Mathieu holds a corporate finance master from the Leonard de Vinci Business School (Paris. 2000) and the IE
Business School International MBA (Madrid. 2011).
Mathieu Bonin Peer is associate and CFO at Lateral Thinking Factory.
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16. LTF Consulting
LT F O F F E R I LT F O F F E R 2 LT F O F F E R 3 LT F O F F E R 4
R o a d m a p Roadmap – C2C T h e m a t i c Competition
LTF Products
LT F O F F E R 5 LT F O F F E R 6
B . I . G Design your city
LTF Knowledge
LT F O F F E R 7 LT F O F F E R 8
Introducing C2C A p p l y C 2 C
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17. LT F O F F E R 1
R o a d m a p
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18. OFFER 1 – ROADMAP
Along the initial decision phases of a project, the promoter has to make
strategic choices based on advice that differ sometimes. The technical and
administrative constraints, inherent to the project localisation, increase the
complexity of the data to be processed, and therefore cause the decision
making process to be harder and riskier.
With the objective to define upstream of a project the optimal project strategy,
Lateral Thinking Factory supports decision makers through innovative and
rigorous methodologies for managing opportunities ; including collaborative
technical workshops, towards the concrete implementation of performance
criteria, validated beforehand by experts from the LTF network.
1. Audit 2. Inventory 3. Goals 4. Workshops 5. Recommendations
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20. LT F O F F E R 2
Roadmap - C2C
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21. OFFER 2 – ROADMAP C2C
Along the initial decision phases of a project, the promoter has to make strategic choices
based on advice that differ sometimes. The technical and administrative constraints,
inherent to the project localisation, increase the complexity of the data to be processed,
and therefore cause the decision making process to be harder and riskier.
With the objective to define upstream of a project the optimal project strategy, Lateral
Thinking Factory supports decision makers through innovative and rigorous
methodologies for managing opportunities ; including collaborative technical workshops,
towards the concrete implementation of performance criteria, validated beforehand by
experts from the LTF network.
LTF has credentials to support the decision makers with the will to develop their projects
following the ‘Cradle to Cradle applied to human habitat’ criteria.
This offers includes the offer 1 structure as previously described, while integrating ‘Cradle
to Cradle’ components
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22. LT F O F F E R 3
T h e m a t i c
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23. O F F E R 3 – T H E M AT I C
Along the project conception phase, it is necessary to explore ideas
through creative workshops where confirmed experts are able to
define the emerged thoughts potential. Those dynamics are
complementary to the ongoing work and allow a vision, both
innovative and pragmatic, about specific thematics.
The Thematic offers to the decision maker LTF intervention along
the project conception phase, in order to address a precise theme.
The offer includes the Audit, Inventory and Workshops phases as
previously described in the Roadmap offers.
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24. LT F O F F E R 4
Competition
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25. O FF ER 4 – CO M PE TI TI O N
Within the framework of developers tenders, it is often asked to
produce books of requirements, sometimes a preliminary design,
in order to be able to compare offers for the candidate selection
who will win the tender.
The competition books of requirements goes complex because
of numerous technical constraints integration, generated from an
increasing number of sustainable development standards,
sometimes contradictory or too restrictives.
LTF offers to support the decision maker and his team, in order
to transform those technical constraints into opportunities, to
integrate innovative solutions and come up with new financial
models ; with the objective to define the offer performances
criteria while balancing technical, economical and human
parameters.
Indicative budget : 10 000 euros taxes excluded (mission and
material expenses excluded).
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26. LT F O F F E R 5
B . I . G
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27. O F F E R 5 – B . I . G
Building Integrated Greenhouse (BIG)
Intelligent technology integration is a major concern for LTF ; this
is why we develop innovative solutions in order to generate
answers to major cities issues, such as the local fresh products
sourcing following a controlled and integrated process.
To do so, LTF has developed an economical model based on the
productive agriculture greenhouses integration over new or
existing buildings.
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28. O F F E R 5 – B . I . G
Building Integrated Greenhouse (BIG)
BIG uses CO2 as raw material, building heat loss and its
production system as interior climate control and natural light to
grow vegetables, fruits and flowers.
This product implies numerous benefits:
New economy Economical resource over a generally non-used
area
CO2 positive CO2 usage as raw material, and heat produced by
the building and its renewable energy sources
Guaranteed access to products Urban agriculture integration
within cities
Prices control Riddance of intermediary and transport for the
vegetables, fruits and flowers (for e.g.)
Biodiversity Support and spread news species within urban
environment
Marketing Strong image and night floodlight
Social Animation and socialization spaces, job creation
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29. LT F O F F E R 6
Design Your City
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30. OFFER 6 – DESIGN YOUR CITY
DesignYOURcity is a custom-made participation and network design
process bringing together manifold stakeholders by giving them a mutual
cause – a project to design. This process is meant to engage and activate
the public in the future development of their cities, with the strategies and
objectives subscribed by the municipalities.
By working closely with the different stakeholders from its preliminary
phase, the project is building a community and strengthening the existing
ones, which are naturally becoming more attached to the future project and
the city in general.
DesignYOURcity is a part of a worldwide contemporary movement where
interdisciplinary groups act to place communities at the heart of urban
projects agenda.
Photo credit : project image dreamhamar (Ecosistema Urbano)
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31. LT F O F F E R 7
Introducing C2C
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32. OFFER 7 – INTRODUCING C2C
Considering the importance of a paradigm shift such as Cradle to
Cradle (C2C), LTF strongly encourages C2C applied to human
habitat best practices, through dedicated conferences and training
schemes tailored to the decision maker requirements.
Using its C2C network, LTF participates in the best practices
implementation for the building, architecture and urban design
sectors. With EPEA (C2C concept owner organisation), LTF
contributes to spread the C2C message and values within its core
activities.
Indicative budget : 1 500 euros taxes excluded (mission and
material expenses excluded)
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33. LT F O F F E R 8
A p p l y C 2 C
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34. O F F E R 8 – A P P LY C 2 C
Considering the importance of a paradigm shift such as Cradle to Cradle
(C2C), LTF strongly encourages C2C applied to human habitat best
practices, through dedicated conferences and training schemes tailored to
the decision maker requirements.
Using its C2C network, LTF participates in the best practices implementation
for the building, architecture and urban design sectors. With EPEA (C2C
concept owner organization), LTF contributes to spread the C2C message
and values within its core activities.
The ‘Apply C2C’ offer invites to go beyond: on the one end by articulating
process to reinforce team cohesion, and on the other end by identifying and
applying opportunities inherent to C2C on a real project.
Indicative budget : 3 000 euros taxes excluded (mission and material
expenses excluded)
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35. Lateral Thinking Factory
R u e d e P r a e t e r e 1
1050 Brussels – Belgium
www.lateralthinkingfactory.com
Contact : +32 475 65 34 21