Michael--Schuerman-Fascination-Advantage-Report

FASCINATION ADVANTAGE®
ASSESSMENT. Copyright © 2012-2014 by Fascinate, Inc. All rights reserved. No part of this document may be used or reproduced in any manner whatsoever without written permission except in
the case of brief quotations embodied in critical articles and reviews. For information contact Hello@HowToFascinate.com.
YOUR FASCINATION ADVANTAGE®
REPORT
CUSTOM
REPORT FOR
INNOVATION + POWER
THE MAVERICK LEADER
D I S C O V E R Y O U R S E L F T H R O U G H
T H E S C I E N C E O F F A S C I N A T I O N
DISCOVER HOW THE WORLD SEES YOU, THROUGH THE SCIENCE OF FASCINATION
JANE DOEMICHAEL SCHUERMAN

2 / 16 THE MAVERICK LEADER : FIRST LOOK Hello@HowToFascinate.com | 855.973.2663
Increase your perceived value by understanding how you communicate most confidently
and authentically
Your Advantages: When you communicate using your natural Advantages, you’re more
authentic and confident, and that helps you make a positive impression. Find out your
most valuable traits, so you can be rewarded for what you’re already doing right.
Primary and Secondary Advantages: Your most effective and efficient modes of
communication
Dormant Advantage: Your least effective and efficient mode of communication
Your Analytics: The data and detail behind how your personality already
stands apart
INNOVATION
PASSION
POWER TRUST
MYSTIQUE
PRESTIGE
ALERT
GETTING STARTED
WHAT’S INSIDE YOUR FASCINATION ADVANTAGE REPORT?
If you don’t know your Advantages, no one else will either. This report will describe how you are most
likely to impress and influence others, so that you can focus on what you’re already doing right.
FIRST LOOK:
NEXT STEPS:
DEEPER UNDERSTANDING:
A quick summary of how the world sees you at your best
Create Your Own Anthem
Optimize Your Team’s Advantages
Fascinate Your Followers
Welcome Letter
At-a-Glance
Meet Your Archetype
nn Your Top 5 Speciality Adjectives: words
to describe how you add value
Archetype Matrix
MICHAEL SCHUERMAN

Inside this report, you’ll learn the cues and signals that you’re intentionally or unintentionally
sending to the world, and the pros and cons of each. You’ll find out what you’re already doing
right, so you can do more of it. And, you’ll find out which situations could put you at
a disadvantage.
To be more successful, don’t change who you are. Become more of who you are.
Read on, and I’ll show you how.
Sally Hogshead
Creator of the Fascination Advantage®
CEO and Founder of How to Fascinate
Hello@HowToFascinate.com
Twitter: @SallyHogshead
HELLO JANE,
You’re about to discover the best of yourself
through the science of fascination.
Other assessments measure how you see the world.
This one measures how the world sees you.
If you’ve already done a test such as
Myers-Briggs®
assessment, DISC or Clifton
StrengthsFinder®
, you already know how you see
the world. This is different. Now you can find out
how others perceive your communication, so you
can focus on your Advantages.
When you communicate using your natural Advantages, you’ll be perceived as more authentic
and confident — and this helps you make a positive impression.
How? That’s where this report comes in. The Fascination Advantage assessment is built upon
my two decades of leadership with some of the world’s most loved brands, and my team’s
proprietary research on the science of fascination.
Here’s how the world sees you at your best:
THE
MAVERICK LEADER
YOU ARE
MICHAEL SCHUERMAN
HELLO MICHAEL ,

YOUR FASCINATION ADVANTAGES
Your PRIMARY Advantage is your most effective mode of communication. When you
communicate with this Advantage, you are your most fascinating and influential.
Your SECONDARY Advantage describes your second-highest mode of communication.
Like your PRIMARY Advantage, it describes how your personality is most likely to add
value.
When you communicate with your primary and secondary Advantages, you come
across as more confident and authentic.
Your PRIMARY and SECONDARY Advantages combine to form your Archetype. Your
Archetype indicates how the world sees you.
Your DORMANT Advantage is the one that holds the least potential for you in
fascinating others. It’s how you are least likely to influence and impress others.
Want to learn more about your Archetype, and how it helps you stand out? Read on to
find out more about your personality’s most valuable differences.
AT-A-GLANCE
YOUR ARCHETYPE
Your Archetype is a combination of your
PRIMARY and SECONDARY Advantages.
THREE ADJECTIVES THAT DESCRIBE
HOW THE WORLD SEES YOU
1. PIONEERING
2. IRREVERENT
3. ENTREPRENEURIAL
Your Fascination Advantage is the way in which your personality is most likely to add distinct value.
When you communicate using your Fascination Advantage, you’re operating at your peak performance — and you’re
doing it effortlessly.
VIEW MY REPORTSALLY EXPLAINS YOUR ARCHETYPE
INNOVATION 01YOUR PRIMARY ADVANTAGE
POWER 02YOUR SECONDARY ADVANTAGE
PASSIONYOUR DORMANT ADVANTAGE
VIEW THIS VIDEO ONLINE IN YOUR REPORT
MICHAEL SCHUERMAN
Michael , you're about to find out
how your personality is uniquely
hardwired to fascinate customers,
co-workers, and colleagues. You'll
also find out how your score
compares to our studies of hundreds
of thousands of participants.
Log into your account to watch the
video on the left, in which Sally
describes your unique personality
advantage. Turn the page to view
your Fascination Advantage Report.

THE MAVERICK LEADER
MEET YOUR ARCHETYPE
HOW THE WORLD SEES YOU
nn You lead with a bold and
unconventional vision
nn You are unafraid to take the lead and
happy to propose a new direction for a
product or market strategy
nn You’re always full of new ideas, and almost
a little restless. You definitely make sure
there’s no dull moments in your meetings
nn If something starts to feel familiar, you’ll
probably start experimenting to see
whether higher goals can be achieved
PRIMARY ADVANTAGE
INNOVATION
SECONDARY ADVANTAGE
POWER
THE MAVERICK LEADER
P I O N E E R I N G | I R R E V E R E N T | E N T R E P R E N U R I A L | A R T F U L | D R A M A T I C
“HIGHEST AND BEST VALUE” OF THE MAVERICK LEADER
»» You’re independent, confident, and perhaps a little eccentric.
»» The Power Advantage tends to keep you on track to reach your goals, while your primary
Innovation Advantage makes you creative, innovative, and sharp-witted.
»» You’re able to think in both linear and nonlinear ways. Free association allows you to come
up with fresh ideas, while your logical mind helps you implement them.
»» You are a natural leader with an adventurous spirit.
WHAT IS NOT THE “HIGHEST AND BEST VALUE” OF THE MAVERICK LEADER?
»» Maverick Leader dislike routine tasks. You get bored when forced to follow predictable
patterns.
»» You get the most out of building your own path, finding smart solutions to the usual rules, and
finding your own way to do things.
MICHAEL SCHUERMAN

Your energy is contagious and your contribution to a brainstorming
session is great. Sometimes others may feel overwhelmed by your
unstoppable flow of ideas.
Try to calm down to allow others to catch up. Explain your ideas in finer
details. Make it clear that your innovations aren’t frivolous,
but purposeful.
Always ready to challenge the familiar path, Maverick Leaders seek to discover new ways to attain
goals. In large companies you’ll find them coming up with ideas for new product features, alternative
business directions, and radical marketing campaigns.
Their revolutionary thinking is coupled with a strong confidence and focus on attaining goals. They
don’t propose new designs only because they enjoy new things (although they do love it of course!),
they’re also keen to use their fresh ideas to help achieve the company’s goals.
They are full of new ideas. They enjoy starting projects; and their energy drives them to implement
ideas and complete projects.
Clever and charming in professional and social scenarios, Maverick Leaders respond to questions
and detractions with sharp humor. Even in a rather formal interview setting, they’re able to break the
ice with a funny remark.
Maverick Leaders present their ideas vividly. They energize their message and keep their audience
intrigued. When presenting, they use strong body language. They use energetic gestures to
emphasize their points. They walk around the stage or board room. Their unusual stories and
metaphors keep their listeners captivated.
WELLSPRING
1. PIONEERING
2. IRREVERENT
3. ENTREPRENEURIAL
4. ARTFUL
5. DRAMATIC
THE MAVERICK LEADER’S
TOP 5 SPECIALTY ADJECTIVES
ONE-MINUTE
COACHING TO
THE MAVERICK
L E A D E R
APPLY YOUR TOP 5 ADJECTIVES
You can use these adjectives to create your Anthem. Your Anthem is the tagline for
your personality. An Anthem is a very short phrase, only two or three words. Just like an
advertising tagline, your Anthem pinpoints what makes you most valuable.
SAMPLE ANTHEM FOR THE MAVERICK LEADER:
PIONEERING IDEAS
HERE’S AN EXAMPLE: MEET FRED
Fred is a partner in a top law firm. The law firm has an incredible reputation in the
community; however, the firm is losing new business due to the industry’s changing
needs. The Maverick Leader is unfazed by this challenge. Although the firm’s philosophy
is conservative and traditional, Fred applies his differences in order to drive revenue.
He strategically looks for opportunities for new growth. Is there an area where the firm
already thrives, so they change their client strategy to focus on only taking on those
cases? Is there an emerging area of law that would be a good fit based on the firm’s
current knowledge and expertise? The Maverick Leader constantly creates new ideas, and
then confidently leads the team to accomplish novel goals.
AT MY HIGHEST
VALUE I DELIVER:
PIONEERING
IDEAS
Learn more about creating
your own Anthem on page
14 of your report.
MICHAEL SCHUERMAN

SECONDARYFASCINATIONADVANTAGE®
PRIMARYFASCINATIONADVANTAGE®
THE49PERSONALITYARCHETYPES
CREATEDBYSALLYHOGSHEAD
DISCOVERMOREATHOWTOFASCINATE.COM
EMAIL:HELLO@HOWTOFASCINATE.COM
©2014FASCINATE,INC.
ALLRIGHTSRESERVED
THE
ANARCHY
Volatile•Startling
Chaotic
THE
CATALYST
Out-of-the-Box•Social
Energizing
THECHANGE
AGENT
Inventive•Untraditional
Self-Propelled
THE
AVANT-GARDE
Original•Enterprising
Forward-Thinking
THE
EVOLUTIONARY
Curious•Adaptable
Open-Minded
THESECRET
WEAPON
Nimble•Unassuming
Independent
THE
COMPOSER
Strategic•Fine-Tuned
Judicious
THE
ROCKSTAR
Bold•Artistic
Unorthodox
THE
DRAMA
Theatrical•Emotive
Sensitive
THE
RINGLEADER
Motivating•Spirited
Compelling
THE
CONNOISSEUR
Insightful•Distinguished
In-the-Know
THE
AUTHENTIC
Approachable•Dependable
Trustworthy
THESUBTLE
TOUCH
Tactful•Self-Sufficient
Mindful
THE
COORDINATOR
Constructive•Organized
Practical
THEMAVERICK
LEADER
Pioneering•Irreverent
Entrepreneurial
THEPEOPLE’S
CHAMPION
Dynamic•Inclusive
Engaging
THE
AGGRESSOR
Dominant•Overbearing
Dogmatic
THE
VICTOR
Respected•Competitive
Results-Oriented
THE
GRAVITAS
Dignified•Stable
Hardworking
THEVEILED
STRENGTH
Realistic•Intentional
To-the-Point
THE
ACE
Decisive•Tireless
Forthright
THE
TRENDSETTER
Cutting-Edge•Elite
Progressive
THE
TALENT
Expressive•Stylish
Emotionally-Intelligent
THE
MAESTRO
Ambitious•Focused
Confident
THE
IMPERIAL
Arrogant•Cold
Superior
THE
DIPLOMAT
Levelheaded•Subtle
Capable
THE
ROYALGUARD
Elegant•Astute
Discreet
THE
EDITOR-IN-CHIEF
Productive•Skilled
Detailed
THE
ARTISAN
Deliberate•Thoughtful
Flexible
THE
BELOVED
Nurturing•Loyal
Sincere
THE
GUARDIAN
Prominent•Genuine
Sure-Footed
THE
BLUECHIP
Classic•Established
Best-In-Class
THE
OLDGUARD
Predictable•Safe
Unmovable
THE
WISEOWL
Observant•Assured
Unruffled
THE
MEDIATOR
Steadfast•Composed
Structured
THE
PROVOCATEUR
Clever•Adept
Contemporary
THE
INTRIGUE
Discerning•Perceptive
Considerate
THE
MASTERMIND
Methodical•Intense
Self-Reliant
THE
ARCHITECT
Skillful•Restrained
Polished
THE
ANCHOR
Protective•Purposeful
Analytical
THE
DEADBOLT
Unemotional•Introverted
Concentrated
THE
DETECTIVE
Clear-Cut•Accurate
Meticulous
THE
QUICK-START
Prolific•Thorough
Diligent
THE
ORCHESTRATOR
Attentive•Dedicated
Efficient
THE
DEFENDER
Proactive•Cautionary
Strong-Willed
THE
SCHOLAR
Intellectual•Disciplined
Systematic
THE
GOODCITIZEN
Principled•Prepared
Conscientious
THE
ARCHER
On-Target•Reasoned
Pragmatic
THECONTROL
FREAK
Compulsive•Driven
Exacting
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
INNOVATION
Youchangethe
gamewithcreativity
PASSION
Youconnect
withemotion
POWER
Youlead
withcommand
PRESTIGE
Youearnrespectwith
higherstandards
TRUST
Youbuildloyalty
withconsistency
MYSTIQUE
Youcommunicate
withsubstance
ALERT
Youprevent
problemswithcare
MICHAEL SCHUERMAN

Hello@HowToFascinate.com | 855.973.26639 / 16 THE MAVERICK LEADER : DEEPER UNDERSTANDING
ARCHETYPE
INNOVATION IN THE POPULATIONPRIMARY PERSONALITY DESCRIPTORS:
nn Embraces opportunities for change and
exploration
nn Driven by a profound sense of adventure
and creativity
nn Captivates with spontaneity and a quick wit
nn Values creativity and cutting-edge thinking
nn Attracts attention because of changing the
game
WHO YOU ARE:
nn Creative
nn Visionary
nn Entrepreneurial
HOW YOU ADD VALUE:
»» You quickly solve problems with fresh
solutions.
»» You’re able to generate ideas that surprise
people with a new perspective.
»» People watch to see what you’ll do next,
because you thwart tradition.
EXAMPLES OF LEADERS WHO USE
INNOVATION:
Madonna, Albert Einstein, Amelia Earhart,
Frank Lloyd Wright, Betty White
HOW TO APPLY INNOVATION AT WORK:
You are curious, unconventional, and seek new
options. Want to channel these uncommon
talents to reach your ultimate career potential?
Once you tap into your natural INNOVATION,
you can better persuade and captivate your
co-workers, your boss, and your customers.
MY PRIMARY ADVANTAGE: INNOVATION
THE
INNOVATION
PERSONALITY
CREATIVE . VISIONARY . ENTREPRENEURIAL
INNOVATION 01MY PRIMARY ADVANTAGE
THE ROCKSTAR
THE MAVERICK LEADER
THE TRENDSETTER
THE ARTISAN
THE PROVOCATEUR
THE QUICK-START
THE ANARCHY
SECONDARYPRIMARY
INNOVATION INNOVATION
INNOVATION PASSION
INNOVATION POWER
INNOVATION PRESTIGE
INNOVATION TRUST
INNOVATION MYSTIQUE
INNOVATION ALERT
MICHAEL SCHUERMAN
My primary Advantage is INNOVATION.
12% of the people who took the
Fascination Advantage test also use
INNOVATION as their primary Advantage.

POWER 02MY SECONDARY ADVANTAGE
POWER IN THE POPULATIONSECONDARY PERSONALITY DESCRIPTORS:
nn Enjoys leading projects and easily wins
buy-in of teams
nn Directs individuals and groups with
confidence and success
nn Sets ambitious personal and
professional goals
nn Expresses opinions and makes complex
decisions with unwavering conviction
nn Confronts potential problems or obstacles
immediately and decisively
nn Leads naturally
WHO YOU ARE:
nn Confident
nn Goal-Oriented
nn Decisive
HOW YOU ADD VALUE:
»» You influence others with self-assured
ideas and action.
»» You energetically tackle big goals, giving
you the potential to motivate large groups.
»» People instinctively look to you for cues of
how to behave.
EXAMPLES OF LEADERS WHO USE POWER:
Arianna Huffington, Tim Tebow, Michael
Bloomberg, Warren Buffett, Mark Zuckerberg
HOW TO APPLY POWER AT WORK:
First, recognize that your ability to fascinate
is through your natural use of the POWER
Advantage. Now it’s time to learn exactly how
to develop your natural ability to use POWER
to persuade, influence, attract, and inspire
everyone you encounter.
MY SECONDARY ADVANTAGE: POWER
THE
POWER
PERSONALITY
CONFIDENT . GOAL-ORIENTED . DECISIVE
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
is the language of CREATIVITY
is the language of RELATIONSHIPS
is the language of CONFIDENCE
is the language of EXCELLENCE
is the language of STABILITY
is the language of LISTENING
is the language of DETAILS
MICHAEL SCHUERMAN
My secondary Advantage is POWER.
14% of the people who took the
Fascination Advantage test also use POWER
as their secondary Advantage.

PASSIONMY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT PASSION
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING PASSION
FEELS LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
People value your ability to rationally reach conclusions. Yet in certain situations,
you’ll attract prospects more quickly by communicating with feelings. The
PASSION advantage gives a sense of warmth and connection. It’s especially useful
when you want to rapidly build a sense of rapport while making a first impression
or during a meeting. You can occasionally be seen as intimidating, because you
tend to observe others before jumping right in to conversation. PASSION can
make you more approachable.
You dislike drama or emotional upheaval. For you, it’s exhausting and pointless.
Avoid jobs that require you to invest a great deal of emotional energy in “feelings”.
When forced to use your dormant Advantage, it exhausts your energy and focus.
Because this is your least natural mode of communication, it requires tremendous
additional energy in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your top Advantages. Then
you’re far more likely to exceed expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE PASSION
ADVANTAGE?
»» Your style of interaction tends to
be more intellectual than “warm
and fuzzy.” Instead of connecting
with others based upon feelings,
you usually connect based upon
logic.
»» You are known to approach
challenges rationally and
methodically. Your typically linear
thinking tends to get you from
idea to execution well, unlike
PASSION personalities who
usually struggle in this area.
»» You are known to rely on facts
when trying to persuade others
and do not believe in a product
or message without first requiring
proof. You tend to feel most
comfortable when there’s hard
data and quantitative information
to back-up whatever is being
presented.
»» Once you know your personality’s
dormant Advantage, you’ll
understand why these tasks feel
like struggling through quicksand,
and how to avoid spending your
energy on those traps.
MICHAEL SCHUERMAN
TRUSTMY DORMANT ADVANTAGE
WHAT IT MEANS TO HAVE A DORMANT TRUST
ADVANTAGE:
This is your most exhausting form of communication. It’s how you
are least likely to impress others.
Try to avoid situations that force you to communicate with your
dormant Advantage, because this form of communication will
cost you a disproportionate amount of energy and it’s unlikely to
set you up for success.
Situations that force you to use your dormant Advantage will act
like quicksand. You’ll feel stuck, unable to move forward without
using up all your energy.
It’s important to recognize these types of interactions, because
they can prevent you from making progress and momentum.
WHY USING TRUST FEELS
LIKE QUICKSAND:
KNOW YOUR OWN VALUE SO OTHERS CAN TOO
CREATE THE TAGLINE FOR YOUR PERSONALITY
Focus on your Anthem and you can stop worrying about having to tap
into your dormant Advantage. To learn more about how to apply your
Advantages visit HowToFascinate.com
There are many ways to become a trusted and valued partner.
The TRUST Advantage is one way, but there are other ways.
If you do not naturally enjoy repeating the same process over
and over, you will never reach your full potential in a job that
forces you to follow a rigid path.
When forced to use your dormant Advantage, it exhausts your
energy and focus. Because this is your least natural mode
of communication, it requires tremendous additional energy
in order to relate to others in this way. It feels awkward and
unnatural. It leaves you drained.
Here’s your goal: Find more opportunities to apply your top
Advantages. Then you’re far more likely to exceed
expectations at every turn.
SHOULD YOU LEARN HOW TO ACTIVATE THE TRUST
ADVANTAGE?
»» You have an entrepreneurial
approach to your career. At
work, you dislike falling
into ruts, or performing
the same duties every day.
You appreciate variety and
actively seek new ways
to accomplish a problem.
When co-workers or clients
bring you challenges, they
know you’ll help them find
new opportunities.
»» You intuitively know how
to persuade others through
your self-expression and
enthusiasm. You typically
find it easy to brainstorm
ideas.
»» You love to explore. As a
result, people are attracted
to your expressive and
curious nature. You are
unlikely to be seen as
boring.
»» Once you know your
personality’s dormant
Advantage, you’ll
understand why these tasks
feel like struggling through
quicksand, and how to
avoid spending your energy
on those traps.

MY ADVANTAGES, COMPARED TO AVERAGE POPULATION
This graph shows how your personality compares with the hundreds of thousands of others who
have taken the Fascination Advantage Assessment. (For more in-depth information on your
Primary, Secondary, and Dormant Advantages, see the “ADVANTAGES” section of this report.)
INTENSITY OF MY ADVANTAGES
How intense is your use of each Advantage? This graph shows the intensity of each Advantage
in your personality. The scores have been normalized to a 10-point scale. The higher the score
the more intense your use of that Advantage. You use all the Advantages, but your top two
Advantages, your primary and secondary, are the ones that shape your personality brand the most.
A PIE CHART OF MY
PERCENTAGES
This chart shows the
percentage of each Advantage
in your personality.
Do you have a very high
percentage of one Advantage?
A high percentage indicates
a more consistent and
concentrated use of one
certain trait.
A COMMONLY ASKED QUESTION
What if I have the same percentage
for multiple advantages?
The Fascination Advantage
measures your results to a tenth
of a percent. The assessment has
“tie-breaker” questions built into the
algorithm. Your report reflects your
top two scores.
My Results Total Intensity Possible
My Results Average of All Users
ANALYTICS
MICHAEL SCHUERMAN

OPTIMIZE YOUR TEAM’S ADVANTAGES
EACH PERSON ON YOUR TEAM HAS A CERTAIN WAY OF ADDING VALUE.
INNOVATION
PASSION
POWER
PRESTIGE
TRUST
MYSTIQUE
ALERT
INNOVATIVE PROBLEM-SOLVER
RELATIONSHIP-BUILDER WITH
STRONG PEOPLE SKILLS
A LEADER WHO MAKES DECISIONS
OVERACHIEVER WITH
HIGHER STANDARDS
STABLE, RELIABLE PARTNER
SOLO INTELLECT BEHIND-THE-SCENES
PRECISE DETAIL MANAGER
Think of your own
team. Which of the
Advantages
do you see?
On a team,
differences matter
more than strengths.
Diversity strengthens
a team and makes it
more multifaceted, as
long as each person
understands and
develops his strong
suit. Leaders need to
know how to tap into
their team’s variety
of Advantages so
that they can help
each person develop
signature areas of
performance.
When you identify
the natural
communication styles
within your group,
you’ll begin to see
the patterns behind
how your team is most
likely to succeed.
Fail to recognize
these patterns, and
your group will likely
be unproductive or
conflicted.
Want to tap into
the best of your
employees and
team members?
We can identify
your team’s
overall top
traits, including
a “Heat Map”
of your group’s
collective
Advantages and
pitfalls.
To get more info
about our group discounts, Team Anthem Kit, workshops or online training,
visit us at HowToFascinate.com/Teams.
In our research with high-performing teams, we consistently see how crucial it is to recognize that
individuals add value differently. Each member of the team needs to know her own highest value, and
that of her teammates.
Teams with a diversity of Advantages can allow each person to develop a signature area of performance.
Identify the natural communication styles within your group, and your team will become more engaged
and productive. Fail to recognize these patterns, and your group can be disconnected or conflicted.
HOW YOUR CO-WORKERS ADD VALUE
THE 49 PERSONALITY ARCHETYPES
SECONDARY ADVANTAGE
PRIMARYADVANTAGE
INNOVATION
INNOVATION PRESTIGEPOWER MYSTIQUE ALERTPASSION TRUST
PRESTIGE
PASSION
TRUST
POWER
MYSTIQUE
ALERT
You change the game
with creativity
You change the game
with creativity
You earn respect with
higher standards
You lead
with command
You communicate
with substance
You prevent problems
with care
You connect
with emotion
You build loyalty
with consistency
You earn respect with
higher standards
You connect
with emotion
You build loyalty
with consistency
You lead
with command
You communicate
with substance
You prevent problems
with care
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
Steph B. Patrick J.
Jodie H. Daniel V.
Michael J.
Rohan Q.
Ellie L.
Jack B.
Jeanne M.
Ryan A.
Del S.
MICHAEL SCHUERMAN

An Anthem is a very short phrase, only two or three words. Just
like an advertising tagline, your Anthem pinpoints what makes you
most valuable. This short phrase goes a long way toward a positive
impression. When you’re confident and authentic, you’re more likely
to impress and influence your listener.
The Anthem Method is very easy, because we’ve already done the
heavy-lifting for you. The words might already be waiting for you
inside this report.
IN OUR STUDY WITH AT&T SALES AND CUSTOMER SERVICE, EMPLOYEES
WERE 200% MORE LIKELY TO RECOGNIZE THEIR MOST VALUABLE
DIFFERENCES AFTER WRITING THEIR OWN ANTHEM.
APPLY WHAT YOU’VE LEARNED SO FAR:
CREATE YOUR ANTHEM
Ever struggled to find
the right words to
describe yourself? For
instance, started to
introduce yourself, or
sat down to write a
resume, and then felt
uncertain about exactly
what to say?
You need a simple,
persuasive phrase to
confidently describe
how you are most
likely to add value.
And you need to
do it in roughly 9
seconds, to fit within
the average attention
span. Otherwise you’ll
lose your listener’s
attention.
CREATE YOUR ANTHEM NOW:
Apply your Anthem to describe
yourself in a snapshot. A few
examples:
nn New business materials
nn Resume
nn LinkedIn profile
nn Website
Once you have a tagline for your
personality, you can make it
extremely easy for others to grasp
what you bring to the table.
Co-workers can quickly tap into your
top qualities.
FIND THE PERFECT WORDS TO DESCRIBE HOW THE WORLD SEES YOU AT
YOUR BEST! CREATE YOUR ANTHEM NOW: HowToFascinate.com/ANTHEM
YOUR ANTHEM: THE TAGLINE FOR YOUR PERSONALITY
Here’s how:
Instead of focusing
on your strengths,
describe how you are
different.
Your Archetype lights
the way to your
personality’s most
valuable differences.
The next steps is to
create your Anthem:
the tagline for your
personality.
IN OUR PILOT PROGRAM WITH UNILEVER,
EMPLOYEES WERE 34% MORE CONFIDENT
AFTER THE ANTHEM PROGRAM.
MICHAEL SCHUERMAN

LEARN MORE ABOUT THE SCIENCE OF FASCINATION
GROW YOUR BUSINESS BUILD YOUR TEAM BECOME INTENSELY VALUABLE
Facebook
Facebook.com/HowToFascinate
Twitter
@SallyHogshead
YouTube
Youtube.com/SallyHogshead
Twitter
@HowToFascinate
Email
Hello@HowToFascinate.com
»» The greatest value you can add is to become more of
yourself. via @SallyHogshead
»» Every time you communicate, you are either adding
value or taking up space. via @SallyHogshead
»» When you want to stand out, your strengths matter
less than your differences. via @SallyHogshead
»» You don’t LEARN how to be fascinating. You
UNLEARN boring. via @SallyHogshead
»» If you don’t know your own value, don’t expect
anyone else to. via @SallyHogshead
WE LOVE TO CONNECT WITH YOU!
GET FASCINATING IDEAS HERE:
FASCINATE YOUR FOLLOWERS
TWEET THIS:
Whether you want to know more about your key
personal differences, or you want to introduce
the Fascination Advantage®
system to your
team, we have the perfect solution for you.
GET STARTED TODAY! CLICK ONE OF
THE OPTIONS BELOW:
DO YOU WANT TO...
ÌÌ Stand out in a competitive situation?
ÌÌ Increase your prices or salary?
ÌÌ Ace the interview?
CLICK HERE FOR A
HIGH-PERFORMANCE PERSONAL BRAND
DOES YOUR TEAM WANT TO...
ÌÌ Turbocharge team performance?
ÌÌ Tap into each person’s advantages?
ÌÌ Improve communication?
CLICK HERE FOR A
HIGH-PERFORMANCE TEAM
MICHAEL SCHUERMAN

16 / 16 THE MAVERICK LEADER Hello@HowToFascinate.com | 855.973.2663
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copyright. No individual, organization or participants using these materials shall reproduce, alter, resell, change, reuse,
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Fascinate’s intellectual property rights in this document and materials.
The materials and documents herein are highly valued by How To Fascinate. Various United States Federal and State and
international laws provide Intellectual property penalties, protections and guarantees including but not limited to those
under patent, copyright, trademark, and trade secret protection. How To Fascinate safeguards the literary, artistic and
creative ideas, concepts, and teachings contained within this document and asks that they be respected by purchasers
and other users of this material.
No amendments, alterations or changes may be made to this document or the underlying Fascination Advantage®
Assessment without first obtaining the express written permission of How To Fascinate.
Fascination Advantage®
, Discover How The World Sees You®
, How To Fascinate®
, each of the 7 Fascination Advantages,
and the 49 Fascination Archetypes are trademarks of How To Fascinate and/or Sally Hogshead. All other trademarks and
copyrights are property of their respective owners.
MICHAEL SCHUERMAN

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