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Social Media Marketing Part2 Michal Geva

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Michal Geva
Michal Geva

Step by Step - How to build a social media marketing plan to increase awareness and SEO inc real world case studies. Part 2

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Social Media Marketing Part II January 2009 Michal Geva [email_address] +972.523.530507
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Buzz engineering ,[object Object],[object Object],[object Object]
Power law of distribution Social Networks Computer Networks Biological Networks Cell Networks Barabási- Linked
Successful Viral Effect Early Majority Connector Maven Late Majority Number of Adopters Time
The Tipping Point ,[object Object],[object Object],[object Object],Malcolm Gladwell
How to find influencers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case study- Sony BRAVA ,[object Object],[object Object],[object Object],[object Object],[object Object],Movie Case study by Ryan MacMillan
Solution: BRAVIA-advert.com ,[object Object],[object Object],[object Object],[object Object],Movie
Sony BRAVIA - Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Digital Influencers Early Mass Mainstream Audiences
Approaching bloggers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks to Lintbucket
Emotional messaging ,[object Object],[object Object],[object Object],[object Object]
Which pain the product solves? Boredom Meaningless Emptiness Loneliness Self esteem Self Actualization Belonging Pass time
What’s our Magic? Unique Sales Proposition ,[object Object]
What’s your mantra? ,[object Object],[object Object],[object Object],Thanks Guy Kawasaki
“ The medium is the message” * ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],* Marshall McLuhan
Nintendo ,[object Object],[object Object],[object Object]
Watch “ The most impressive Mac OS “
Motrin viral campaign Original Ad Counter Ad 1. 2.
From Johnson & Johnson blog ,[object Object]
Negative buzz NOT being used 
Procter & Gamble's site for girls ,[object Object]
http://www.shaveeverywhere.com/ link
Use current trends to generate buzz ,[object Object],[object Object],Link
Word of mouth doesn't work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thanks to Seth Godin
Make word of mouth happen ,[object Object],[object Object],[object Object]
Social Medial Measurment Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Twitter - http://twittermeter.com Uploading video to numerous sites– Tubemogul Radian6
Brain Storming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You ! Michal Geva Social Media Marketing [email_address] +972.523.530507

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