Scott Quillin of New England Multimedia presented this slideshow during a presentation on Video Production, YouTube, and Video SEO at Newport Interactive Marketers on March 29, 2011.

1. ? DO

2. Background

3. February 2005Domain name youtube.comis registered

4. December 2005Official Launch(8 million videoswatched per day)

5. July 2006100 million videosviewed per day

6. July 200665,000 videosuploaded each day

7. October 2006Google buysYouTube for$1.65 billion

8. January 200810 hours of videouploaded everyminute

9. May 200920 hours of videouploaded everyminute

10. October 20091 billion viewsPER DAY

11. May 20102 billion viewsPER DAY

12. TODAYYouTube is thesecond largestsearch engine

13. TODAY100 years of videosuploaded EVERY DAY

15. 40%+ have used the site to learn more about a subject or find out more about a product

16. 26% have used the site to find a supplier

18. Traditional Video Hello, my name is Joe Smith from Joe’s Plumbing Service. For over 15 years, Joe’s Plumbing Service has been providing residential Plumbing services to Rhode Islanders with friendly customer service. At Joe’s Plumbing Service, no job is too big or too small. We specialize in Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning. Call us today at 1-800-456-0956 Thank you. Joe’s Plumbing Service

19. Funny Video Don’t you hate it when you need to call a plumber to fix a leak? Not only is it going to cost you money but you have to deal with the dreaded “Plumber’s Crack”. At Joe’s Plumbing Service, WE DON’T DO CRACK. If you happen to see any crack on any of our plumbers, take a photo of it and send it to our Facebook page at facebook.com/joesplumbing. We’ll post it in our Hall of Shame. Call us at 1-800-NO-CRACK to get all your residential plumbing needs taken care of by the Crack-less Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning professionals at Joe’s Plumbing Service. We Don’t Do Crack

20. Risqué Video MUSIC – “Chippendale Style” Ladies…why settle for a traditional, boring plumber when you can hire one of this year’s plumbers from Joe’s Plumbers Calendar 2012. That’s right, the guys from Joe’s Plumbing Service are featured in this year’s Joe’s Plumbers Calendar 2012…and it’s yours free when you call 1-800-NO-CRACK or visit us at facebook.com/joesplumbing. Sinful schoolboy charm. Naughty fantasy colliding with the boy next door….all while we service your Plumbing, Heating, Cooling, Electrical, Septic, and Drain Cleaning needs. Rhode Island ladies…what are you waiting for? Get the plumber of your dreams now! Joe’s Plumbers CalendAr 2012

21. SEO JUICE

22. Create a YouTube account

23. Upload your first video Click Upload

24. Upload your first video Click Upload

25. YouTube SEO Juice File name should match your targeted keywords

26. Upload your first video File Name: rhode-island-plumbing-company

27. YouTube SEO Juice File name should match your targeted keywords Title should be descriptive of the video content and should match your targeted keywords

28. Title

29. YouTube SEO Juice File name should match your targeted keywords Title should be descriptive of the video content and should match your targeted keywords Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words.

30. Description

31. YouTube SEO Juice File name should match your targeted keywords Title should be descriptive of the video content and should match your targeted keywords Description should begin with your website URL (http://) and should contain your targeted keywords within the first 20 – 25 words. Search results show part of your description

32. Search Results Search Results Search Results

33. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you

34. Tags

35. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you Choose the best thumbnail possible (3 choices)

36. Thumbnails

37. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you Choose the best thumbnail possible (3 choices) Type in your Map Location on the Google Map

38. Location

39. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you Choose the best thumbnail possible (3 choices) Type in your Map Location on the Google Map Set Privacy to “Public”

40. Privacy

41. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you Choose the best thumbnail possible (3 choices) Type in your Map Location on the Google Map Set Privacy to “Public” Allow Comments and Comment Voting

42. Comments Comment Voting

43. YouTube SEO Juice Tags – use your targeted keywords to help your audience find you Choose the best thumbnail possible (3 choices) Type in your Map Location on the Google Map Set Privacy to “Public” Allow Comments and Comment Voting Don’t forget, YouTube is a social site too!

44. Video Transcripts for Convenience and SEO Juice!!

45. www.NewEnglandMultimedia.com 888.409.1099