Fruit - the game. Using gamification to get kids to take fruit with them in their school lunchboxes

1. Using gamification
to get kids to take fruit with them
in their school lunchboxes
FRUITthe game

2. More than one-third of the U.S. adults (35,7)
and approximately 17% (or 12.5 million)
of children and adolescents aged 2—19 years
are obese.
Centers for Disease Control an d Prevention, 2012

3. Children’s diets improve outside the
schoolhouse when their schools adopt healthy
nutrition policies and practices that emphasize
whole grains, fruits and vegetables.
Childhood Obesity, November 2013

4. Gamification is the concept of applying game-
design thinking to non-game applications to
make them more fun and engaging
Gabe Zichermann

5. Make it fun & engaging
to always take fruit with you
In your school lunchbox
Challenge

6. FRUITthe game
gamified solution
• ‘FRUIT’ is a onging game
• It is played in your class
• Teacher is moderator / game master
• Devide the class in teams of about 5 children
• Each team chooses a name
• Teams can earn points and badges in a number of
ways, depending on which kind of fruit they have
with them in their lunchbox every day.
• Every day – just before lunch / fruit moment – the
teacher will inventory what kind of fruit everyone
brought with them.
• Points are granted to teams, depending on a number
of factors.1
• Teams can gain status, access, power and stuff. 2

7. FRUITthe game
gamified solution
1 Suggestions for points (for teams)
• You get 1 point when you have a piece of fruit with
you
• You get -1 point when you don’t, or have an unhealty
alternative (like candy, cookies, etc).
You can get extra points if, for example:
• You are the only one in your class with a certain type
of fruit
• Everyone in your team has green fruit
• It’s your birthday and you have a treat with fruit.

8. FRUITthe game
gamified solution
Surprise & Delight
The Teacher may give out points or badges for special
occasions, or with extra games.
• Slot Machine: Put the names of all children on cards
and put them in a bag. Pick 3 cards. These kids hold
up their fruit. If they have 3x the same fruit, 3x the
same color of fruit, or a specific combination, they
can earn extra points. Continue picking 3 other cards.
• Lucky One: Pick one child / teacher. (For any special
occasion). Anyone with the same kind of fruit gets an
extra point.

9. FRUITthe game
gamified solution
2 Suggestions for rewards (for teams)
• Make a leader board, depicting the points and
badges of every team
• Make up the balance every 2 weeks, and reward
teams according to their score.
The team with the highest score:
- may carry the title ‘Fruit Kings’ for the coming two
weeks (status)
- may be the first to go outside to play during lunch
break (access)
- may ‘trade’ a team member with another team
(power)
- gets a free fruit basket / populair sort of fruit. (stuff)

10. FRUITthe game
gamified solution
Player Types
Fruit –the game is most engaging for:
- Achievers
These kids will play for the rewards on any level
(status, access, power, stuff)
- Socializers
Because you play in teams, peer pressure is high. Either
you don’t want to fall out, or you will influence others to
take (a specific kind of) fruit with them.
The same effects will help children to convince their
parents to provide them with fruit for lunch.
- Explorers
Will have the opportunity to discover different kinds of
fruit

11. FRUITthe game