23. Model of Sporting Excellence: France Ministry of Youth and Sport French Olympic Committee Sports Governing Bodies INSEP Regional INSEP’s Elite Performers
24.
25. Model of Sporting Excellence: Finland Government Private and Sponsorship Elite Athletes Grass-roots sport Local Groups Finnish Olympic Committee
26.
27.
28. Commercialisation and ‘Americanisation’ Central (socialist) and Private (amateur) funding Replaced or enhanced by sponsorship Potentially massive Global/European audience Increased income for sports Increased market for sponsors