The document is a slideshow presentation about the role and responsibilities of a community manager. It discusses how a community manager acts as an advocate for customers by listening to feedback and addressing issues, promotes the brand through events and maintaining the company vision, and helps increase sales and reduce support costs by building a happy user base. The presentation provides examples of community management best practices and pitfalls to avoid.

1. What Would the Community Manager Do?
Do It With Drupal
Dec 10, 2009
Micki Krimmel
NeighborGoods.net
@mickipedia
#WWCMD
Friday, December 11, 2009

2. WWCMD
Friday, December 11, 2009

3. CEO has to do layoffs
Negative blog
comments
WWCMD Biz Dev not in tune
with Product
Competitors stealing
your best ideas
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4. Friday, December 11, 2009

5. Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
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6. “We are moving from an economy and a society built on the logical
linear computer like capabilities of the “Information Age” to an economy
and a society built on the inventive, empathetic, big picture capabilities
of what’s rising in its place, the Conceptual Age” - Daniel Pink
Daniel H Pink. A Whole New Mind. New York: Penguin, 2005. 49.
Friday, December 11, 2009

7. Photo courtesy of World Bank Photo Collections http://www.flickr.com/photos/10816734@N03/2766433018/
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8. Photo by James Jyu http://www.flickr.com/photos/32593095@N00/13042995/
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9. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301565217/
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10. Photo by Nathan Gibbs http://www.flickr.com/photos/57954193@N00/301564796/
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11. Photo by Kalandrakas http://www.flickr.com/photos/eelssej_/394781835/
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12. Friday, December 11, 2009

13. “Markets are
Conversations”
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14. Friday, December 11, 2009
?
What is a Community
Manager?

15. Web Strategy
by Jeremiah
web-strategist.com/blog
The Four Tenets
of the
Community Manager
Photo by Laughing Squid
http://www.flickr.com/photos/laughingsquid/462007028/
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16. listening
Community customer service
solving needs
Advocate true to vision
Friday, December 11, 2009

17. PR
Brand events & panels
Evangelist participate
vision/personality
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22. Your Biggest Fan
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25. Increase Sales
Decrease Support Costs
How many leaders?
Happy users?
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30. listening
Community customer service
solving needs
Advocate true to vision
Friday, December 11, 2009

31. Friday, December 11, 2009

32. Friday, December 11, 2009

33. PR
Brand events & panels
Evangelist participate
vision/personality
Friday, December 11, 2009

34. Friday, December 11, 2009

35. Friday, December 11, 2009

36. Friday, December 11, 2009

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39. “The Biggest Business Blunders
Ever,” Forbes.com
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40. Friday, December 11, 2009

41. Metrics
• Stats = Silent feedback
• Build BEFORE you launch new features
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43. Friday, December 11, 2009

44. trashy dating site
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45. trashy dating site
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51. NeighborGoods.net/groups/diwd
Friday, December 11, 2009

52. What Would the Community Manager Do?
Do It With Drupal
Dec 10, 2009
Micki Krimmel
NeighborGoods.net
@mickipedia
#WWCMD
Friday, December 11, 2009