The slides used for a social media lunch and learn session at TECHEAD on Sept. 28, 2012. Short'n'snappy version of a course that, in its full form, lasts two days!

1. Social Media 101
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2. OK - so what IS Social Media?
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3. Why use it?
Tell your story
Create a community
Learn something
Teach something
Build something
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4. It’s all about CONTENT
Share relevance, not trivia
What story are you telling?
Build engagement: be human
Who, what, when, where, why, how
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5. Most critical tool:
Two of these - use ‘em
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6. twitter
It’s a cocktail party conversation
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7. #hashtags
use your core keywords
you’re a subject matter expert in ...
what?
find friends, influence people
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8. Some tools:
and more appear all the time ...
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9. facebook
now we’re at a dinner party

10. what to share
ask for new ideas & feedback
share your stories (blog posts, etc.)
it is NOT all-about-you
ACT on what you hear from your
customers!

11. Rules for sharing
1. Don’t post anything you wouldn’t
want to see on the front page of the
NY Times, above the fold.
2. When in doubt, refer back to Rule 1.

12. LinkedIn
you’re attending an industry
conference

13. Show expertise
build a company page
share your blog posts
join groups
ask and answer questions
recommend colleagues & vendors

14. Speaking of blogs
if you do only one “social” thing,
make it blogging
establish an editorial calendar
follow it
use a comment management system

15. Platforms

16. Ready for your closeup?
Camera-shy? Use PowerPoint.
Keep them short and snappy.
Funny REALLY helps here.

17. the new kid
adds to your Google search weight
social-media insiders hang here
some great tools like Hangout

18. Say what?
comments are awesome
use them in both directions
manage them actively

19. Where are you?
Great engagement tools for brick and
mortar businesses
Offer deals, get instant feedback

20. Managing it all
organizing chaos

24. Brand Management 101
always be listening
draw up an SM policy
enforce that policy
never be defensive
ALWAYS tell the truth!

25. Want to learn more?
Oct. 19, 2012
Social Media 1/2 day course
8:30am - 1:00pm
Register on
techead.com/training-calendar
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26. Recommended Reading
• Mashable
• Social Media Today
• Buzzfeed
• TechCrunch
• ReadWriteWeb