Test bank for advanced assessment interpreting findings and formulating diffe...
How to use giving to make profit?
1. SoG
WWW.STRATEGY of G I V I N G . C O M
GIVING
as a
STRATEGIC
TOOL
B Y M I I K K A L E I N O N E N
2. SoG
WWW.STRATEGY of G I V I N G . C O M
Giving initiates a movement.
A company that has
generated movement
in the recipients can then
direct this energy.
3. SoG
WWW.STRATEGY of G I V I N G . C O M
A company that gives
can quite literally get
the world’s resources
to work for its benefit.
4. SoG
WWW.STRATEGY of G I V I N G . C O M
BUT WHAT IS
GIVING?