SlideShare una empresa de Scribd logo

PubCon South Dallas

•Descargar como PPT, PDF•
•
Mike Chapman
Mike Chapman

Mike Chapman's presentation at PubCon South in Dallas, Texas, April, 2010.

1 de 46
Social Media in the Public Sector Presented by: Mike Chapman Apogee Campaigns
Social Media in the Public Sector ,[object Object]
About Me ,[object Object],[object Object],[object Object],[object Object]
Urban Myth ,[object Object]
 
Truth ,[object Object],[object Object]
 
Obama Campaign ,[object Object]
The Rise of Social Media in Politics ,[object Object],[object Object],[object Object]
 
Drudge Report
Dean and McCain
Powerline and Dan Rather
Kerry went 1.0 ,[object Object],[object Object]
2008 ,[object Object],[object Object],[object Object],[object Object]
2009 - #TCOT and the Tea Party
2010 -United Kingdom
 
Early Adopters Led the Way ,[object Object],[object Object],[object Object],[object Object]
But it’s not about the tools ,[object Object]
Elected Officials ,[object Object]
Nature of Political Campaigns ,[object Object],[object Object],[object Object]
What Drives Campaigns? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Votes ,[object Object]
Social Media and Search ,[object Object]
Earned Media ,[object Object],[object Object]
Social and Search
Paid Media ,[object Object],[object Object]
 
Influencing Elected Officials ,[object Object],[object Object],[object Object]
Constituent Mail ,[object Object],[object Object],[object Object]
Post 9/11 and Anthrax ,[object Object],[object Object]
“ Google It” ,[object Object],[object Object]
 
The Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration ,[object Object],[object Object],[object Object]
The Future ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to Influence Public Policy ,[object Object],[object Object],[object Object]
Information Is Power ,[object Object],[object Object],[object Object]
Use Online Communities ,[object Object],[object Object],[object Object],[object Object]
 
 
 
Why 2.0 Works in Public Affairs ,[object Object],[object Object],[object Object]
About Apogee Campaigns ,[object Object],[object Object],[object Object]
Thank You! ,[object Object],[object Object],[object Object],[object Object]

Recomendados

How obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignHow obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignAlyssa Louise Lozanes
 
Digital and social media in Public Affairs
Digital and social media in Public AffairsDigital and social media in Public Affairs
Digital and social media in Public AffairsSteffen Moller
 
Campaigning in the Digital Age
Campaigning in the Digital AgeCampaigning in the Digital Age
Campaigning in the Digital AgeROICOM Consulting, LLC
 
Hsci538 ppt
Hsci538 pptHsci538 ppt
Hsci538 pptJoel Torres
 
Fys debate research paper
Fys debate research paper Fys debate research paper
Fys debate research paper kdub970
 
Fys debate research paper
Fys debate research paper Fys debate research paper
Fys debate research paper kdub970
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The effects of social networks as a public relations tool in political commun...
The effects of social networks as a public relations tool in political commun...The effects of social networks as a public relations tool in political commun...
The effects of social networks as a public relations tool in political commun...Gabriela Olaru
 

Recomendados

How obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignHow obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignAlyssa Louise Lozanes
 
Digital and social media in Public Affairs
Digital and social media in Public AffairsDigital and social media in Public Affairs
Digital and social media in Public AffairsSteffen Moller
 
Campaigning in the Digital Age
Campaigning in the Digital AgeCampaigning in the Digital Age
Campaigning in the Digital AgeROICOM Consulting, LLC
 
Hsci538 ppt
Hsci538 pptHsci538 ppt
Hsci538 pptJoel Torres
 
Fys debate research paper
Fys debate research paper Fys debate research paper
Fys debate research paper kdub970
 
Fys debate research paper
Fys debate research paper Fys debate research paper
Fys debate research paper kdub970
 
The Social Mind Research Study
The Social Mind Research StudyThe Social Mind Research Study
The Social Mind Research StudyLeader Networks
 
The effects of social networks as a public relations tool in political commun...
The effects of social networks as a public relations tool in political commun...The effects of social networks as a public relations tool in political commun...
The effects of social networks as a public relations tool in political commun...Gabriela Olaru
 
Social Media Digital Portfolio
Social Media Digital Portfolio Social Media Digital Portfolio
Social Media Digital Portfolio rovalencia0209
 
Obama 2008 2012
Obama 2008 2012Obama 2008 2012
Obama 2008 2012Mala Chandra
 
Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019Sarah Jackson
 
Best practices on social media communication for political figures and parties
Best practices on social media communication for political figures and partiesBest practices on social media communication for political figures and parties
Best practices on social media communication for political figures and partiesDino Amenduni
 
Science and society
Science and society Science and society
Science and society PrernaSingh185
 
Effect of social media on political campaigns
Effect of social media on political campaignsEffect of social media on political campaigns
Effect of social media on political campaignsbev052185
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & PoliticsSymphony PR & Marketing, Inc.,
 
Research on Social media and its importance in political campaign
Research on Social media and its importance in political campaignResearch on Social media and its importance in political campaign
Research on Social media and its importance in political campaignsaurav kishor
 
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive election2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive electionMindshare
 
Obama case study uwsmb
Obama case study uwsmbObama case study uwsmb
Obama case study uwsmbMala Chandra
 
Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)Rohanbhatkal2
 
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement TeamImproving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Teammysociety
 
ChadMRamseyResume
ChadMRamseyResumeChadMRamseyResume
ChadMRamseyResumeChad Ramsey
 
Dissertation topics for media and public relations students
Dissertation topics for media and public relations studentsDissertation topics for media and public relations students
Dissertation topics for media and public relations studentsStephen Waddington
 
Dynamics of Cause Engagement - Final Report
Dynamics of Cause Engagement - Final ReportDynamics of Cause Engagement - Final Report
Dynamics of Cause Engagement - Final ReportCenter for Social Impact Communication, Georgetown University
 
Social media for state government
Social media for state governmentSocial media for state government
Social media for state governmentRobin J Phillips
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in GovernmentMichael Rabinovici
 
14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...Michael Rabinovici
 
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESGMeasuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESGOlivia Kresic
 
3.18.14
3.18.143.18.14
3.18.14Social Media Today
 
How Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political NarrativesHow Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014Sardar Sanjay Matkar
 

Más contenido relacionado

La actualidad más candente

Social Media Digital Portfolio
Social Media Digital Portfolio Social Media Digital Portfolio
Social Media Digital Portfolio rovalencia0209
 
Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019Sarah Jackson
 
Best practices on social media communication for political figures and parties
Best practices on social media communication for political figures and partiesBest practices on social media communication for political figures and parties
Best practices on social media communication for political figures and partiesDino Amenduni
 
Effect of social media on political campaigns
Effect of social media on political campaignsEffect of social media on political campaigns
Effect of social media on political campaignsbev052185
 
Research on Social media and its importance in political campaign
Research on Social media and its importance in political campaignResearch on Social media and its importance in political campaign
Research on Social media and its importance in political campaignsaurav kishor
 
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive election2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive electionMindshare
 
Obama case study uwsmb
Obama case study uwsmbObama case study uwsmb
Obama case study uwsmbMala Chandra
 
Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)Rohanbhatkal2
 
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement TeamImproving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Teammysociety
 
ChadMRamseyResume
ChadMRamseyResumeChadMRamseyResume
ChadMRamseyResumeChad Ramsey
 
Dissertation topics for media and public relations students
Dissertation topics for media and public relations studentsDissertation topics for media and public relations students
Dissertation topics for media and public relations studentsStephen Waddington
 
Social media for state government
Social media for state governmentSocial media for state government
Social media for state governmentRobin J Phillips
 
14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...Michael Rabinovici
 
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESGMeasuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESGOlivia Kresic
 

La actualidad más candente (20)

Social Media Digital Portfolio
Social Media Digital Portfolio Social Media Digital Portfolio
Social Media Digital Portfolio
 
Obama 2008 2012
Obama 2008 2012Obama 2008 2012
Obama 2008 2012
 
Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019Top 14 Public Relations Insights of 2019
Top 14 Public Relations Insights of 2019
 
Best practices on social media communication for political figures and parties
Best practices on social media communication for political figures and partiesBest practices on social media communication for political figures and parties
Best practices on social media communication for political figures and parties
 
Science and society
Science and society Science and society
Science and society
 
Effect of social media on political campaigns
Effect of social media on political campaignsEffect of social media on political campaigns
Effect of social media on political campaigns
 
Social Media & Politics
Social Media & PoliticsSocial Media & Politics
Social Media & Politics
 
Research on Social media and its importance in political campaign
Research on Social media and its importance in political campaignResearch on Social media and its importance in political campaign
Research on Social media and its importance in political campaign
 
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive election2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive election
 
Obama case study uwsmb
Obama case study uwsmbObama case study uwsmb
Obama case study uwsmb
 
Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)Outhwaite turner chp44_final (1)
Outhwaite turner chp44_final (1)
 
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement TeamImproving Civic Discourse on Facebook, Facebook's Civic Engagement Team
Improving Civic Discourse on Facebook, Facebook's Civic Engagement Team
 
ChadMRamseyResume
ChadMRamseyResumeChadMRamseyResume
ChadMRamseyResume
 
Dissertation topics for media and public relations students
Dissertation topics for media and public relations studentsDissertation topics for media and public relations students
Dissertation topics for media and public relations students
 
Dynamics of Cause Engagement - Final Report
Dynamics of Cause Engagement - Final ReportDynamics of Cause Engagement - Final Report
Dynamics of Cause Engagement - Final Report
 
Social media for state government
Social media for state governmentSocial media for state government
Social media for state government
 
Social Media in Government
Social Media in GovernmentSocial Media in Government
Social Media in Government
 
14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...14th strategic planning skills bringing social media into the strategic plann...
14th strategic planning skills bringing social media into the strategic plann...
 
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESGMeasuring Stakeholder Perceptions of the "Social Impact" in ESG
Measuring Stakeholder Perceptions of the "Social Impact" in ESG
 
3.18.14
3.18.143.18.14
3.18.14
 

Similar a PubCon South Dallas

How Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political NarrativesHow Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political NarrativesMichael Thomas
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014Sardar Sanjay Matkar
 
How Policy Makers Use ConvOcean Social Media Analytics Tools
How Policy Makers Use ConvOcean Social Media Analytics ToolsHow Policy Makers Use ConvOcean Social Media Analytics Tools
How Policy Makers Use ConvOcean Social Media Analytics ToolsConvOcean
 
Opportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxOpportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxJohnMarkDechavez1
 
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsThe Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsMSL
 
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsThe Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsMSL Germany
 
Opportunities and Challenges.pdf
Opportunities and Challenges.pdfOpportunities and Challenges.pdf
Opportunities and Challenges.pdfLyka Gumatay
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitMonte Lutz
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmediakesisco
 
Social Media for Municipalities & Government
Social Media for Municipalities & GovernmentSocial Media for Municipalities & Government
Social Media for Municipalities & GovernmentGeben Communication
 
How Social Media is shaping the future of Politics and Elections.pdf
How Social Media is shaping the future of Politics and Elections.pdfHow Social Media is shaping the future of Politics and Elections.pdf
How Social Media is shaping the future of Politics and Elections.pdfacharya elections
 
Digitizing the Social Contract
Digitizing the Social ContractDigitizing the Social Contract
Digitizing the Social Contractsailorv
 
Election project venture care (vc)
Election project venture care (vc)Election project venture care (vc)
Election project venture care (vc)Kumar Kanaujia
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaAdrian Teo
 

Similar a PubCon South Dallas (20)

How Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political NarrativesHow Social Media Marketing Companies Shape Political Narratives
How Social Media Marketing Companies Shape Political Narratives
 
Independent candidates can win elections 2014
Independent candidates can win elections 2014Independent candidates can win elections 2014
Independent candidates can win elections 2014
 
How Policy Makers Use ConvOcean Social Media Analytics Tools
How Policy Makers Use ConvOcean Social Media Analytics ToolsHow Policy Makers Use ConvOcean Social Media Analytics Tools
How Policy Makers Use ConvOcean Social Media Analytics Tools
 
Opportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptxOpportunities and Challenges in Media and Information.pptx
Opportunities and Challenges in Media and Information.pptx
 
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsThe Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public Affairs
 
The Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public AffairsThe Digital and Social Media Revolution in Public Affairs
The Digital and Social Media Revolution in Public Affairs
 
Opportunities and Challenges.pdf
Opportunities and Challenges.pdfOpportunities and Challenges.pdf
Opportunities and Challenges.pdf
 
Social Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media ToolkitSocial Pulpit: Barack Obama's Social Media Toolkit
Social Pulpit: Barack Obama's Social Media Toolkit
 
Campaigning in the Digital Age
Campaigning in the Digital AgeCampaigning in the Digital Age
Campaigning in the Digital Age
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
VotesocialmediaVotesocialmedia
Votesocialmedia
 
Votesocialmedia
Votesocialmedia Votesocialmedia
Votesocialmedia
 
Social Media for Municipalities & Government
Social Media for Municipalities & GovernmentSocial Media for Municipalities & Government
Social Media for Municipalities & Government
 
Social Media for Municipalities
Social Media for MunicipalitiesSocial Media for Municipalities
Social Media for Municipalities
 
How Social Media is shaping the future of Politics and Elections.pdf
How Social Media is shaping the future of Politics and Elections.pdfHow Social Media is shaping the future of Politics and Elections.pdf
How Social Media is shaping the future of Politics and Elections.pdf
 
Digitizing the Social Contract
Digitizing the Social ContractDigitizing the Social Contract
Digitizing the Social Contract
 
Election project venture care (vc)
Election project venture care (vc)Election project venture care (vc)
Election project venture care (vc)
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Barackfinalgr
BarackfinalgrBarackfinalgr
Barackfinalgr
 

PubCon South Dallas