2. “Social media are primarily Internet- and mobile-
based tools for sharing and discussing
information, [pictures, video, audio, etc.]. The
term most often refers to activities that integrate
technology, telecommunications and social
interaction.”
-Wikipedia
3.
4. Being “online” more and more is being the norm
U.S. total population approx. 305 million
5. Percent of online population using social media:
2008: 41%
2012/2013: 52%
6. Most of activity in communities: social networks
Source: eMarketer, January 2009
7. Variety of social media communities
Three among most common:
Blogs
Social Networks
Discussion boards
8. Weblogs or Blogs
Any kind of diary published on the World-Wide
Web, usually written by an individual (a
quot;bloggerquot;) but also by corporate bodies.
Blogging is regarded by some as an important
social phenomenon as it contributes to the
easy exchange of ideas among a large and
growing international community (quot;the
blogospherequot;).
-Dictionary.com
10. Who’s blogging?
Source: Technorati, State of the
Blogosphere, April 2008
11.
12. Social networks
“A social network service focuses on building
online communities of people who share
interests and/or activities, or who are interested
in exploring the interests and activities of others.
Most social network services are web based and
provide a variety of ways for users to
interact, such as e-mail and instant messaging
services.”
-Wikipedia
16. Combine
personal &
professional
information
Your
network of
personal, pr
ofessional
“friends”
17. Discussion boards
“A Web site component that enables users to
participate in topics of discussion by posting and
replying to comments.”
-Microsoft TechNet
20. Communities, Connecting & Contributing
Ultimately, social media is NOT about
technology, websites or tools
It IS about being part of online
communities, connecting with others to
contribute information, assistance, etc.
27. Even traditional media getting social
Building
community,
pushing
stories by
various
feeds
28. Even traditional media getting social
Readers can share
story with their network
Site visitors can
contribute to story
29. Communities, Connecting & Contributing
Ultimately, social media is… about being part of
communities to connect with others and
contribute to the greater community.
As you – as a person, business, association –
become connected with community, you
understand how to best serve community.
Notas del editor
% of online population using social media2008: 41%2012/2013: 52%Point out % change in studies: online population 2-4%; social network 44%