H C I Business Relationships Learning Final

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1) The document discusses the evolution of enterprise social networking and how it can be used to improve collaboration, knowledge sharing, and talent management. 2) It analyzes whether interest in social networking has reached an unsustainable level of hype or if it has achieved meaningful adoption in organizations. 3) The document outlines challenges to adoption like organizational culture and policies, and recommends pilot programs and executive support to encourage social networking.

Tecnología Empresariales

The Evolution of Enterprise Social Networking: Fusing Business, Talent and Learning March 18, 2009 Michael Gotta Principal Analyst [email_address] www.burtongroup.com mikeg.typepad.com

Irrational Exuberance Or Tipping Point? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Irrational Exuberance Or Tipping Point? ,[object Object],[object Object]

Starting With The End In Mind ,[object Object],People to activities (work models) People to organization (human capital) People to people (relationships)

Evolution: The Network Is In The e-Mail ,[object Object],Original Message Forwarded Message Parallel Message Reply Message New person copied on reply

Evolution: Connecting In Real-Time ,[object Object],Group Chat Private Instant Message Backchannel Instant Messaging Presence/Buddy List (Private per person)

Evolution: Linking People & Communities ,[object Object],Community of Practice (“Improve Customer Service”) Community of Interest (“Go Green”)

Evolution: Learning About Learning ,[object Object],Formal Training e-Learning Social Learning 1990’s 2000 Now

Evolution: Connecting At Work ,[object Object],Other Business Teams Engineering Team Participation Boundary “ Formal Channels” Account Mgr. Marketing Lead Service Rep Field Tech Lead Engineer Design Engineer Program Manager Engineering Manager

Evolution: Connecting At Work ,[object Object],Relationships still difficult to leverage Borderless Participation Tags/Bookmarks Blogs & Wikis Contributes To Wiki Contributes To Wiki Subscribes To Blog Subscribes To Blog Subscribes To Tags Account Mgr. Marketing Lead Service Rep Field Tech Lead Engineer Design Engineer Program Manager Engineering Manager

Evolution: Social Network Site ,[object Object],Borderless Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Visualize connections and relationship context Account Mgr. Marketing Lead Service Rep Field Tech Lead Engineer Design Engineer Program Manager Engineering Manager

Fusing Business, Talent & Learning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Don’t Pretend This Is A Quick-Fix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Enable Networks To Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

HR Must Rise About The “Admin Rut” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Culture Is The Trump Card ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think Adoption Not Deployment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Common Starting Points

Common Starting Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Common Starting Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Q&A ,[object Object],[object Object],[object Object],[object Object],[object Object]

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