Points to Ponder examines data, case studies, or theory and breaks things down to small steps to consider in building a better business presence. In this edition, data centers on Social, Local, Mobile (SoLoMo). This is also part of an exercise to show the potential in re-purposing content. Slides were also included in several blog posts, and combined into a basic infographic. http://smallbiztrcks.com

1. Points to Ponder
Building a Better Business Presence
On the Web, Mobile, & Social Media
So-Lo-Mo Edition
Story goes a man was
walking the tracks. His
goal was simply to get
to the next station.
When he got there, he
saw more tracks.
And his next goal.

2. Love this idea,
Ordering mine now!
62% of moms post about brands on social media.
80% ask other moms before making a purchase.

3. Service
Shopping
Passing Through
One
Hour
70% of all local
searches result in
action within an hour
of all searches with local intent are on a mobile device

4. 1 out of 3 mobile users search for contact info
60%
Will users try to find your number or
keep searching to the next
company (your competition) they
find?
60 % of Small Business
sites don’t have a local or
toll-free phone number
on their home page.

5. SO -
LO - MO
Social
Local
Social
Mobile
72% of adult internet users in the U.S. are now active on at least
one social network
Local 97% of all consumers search for local businesses online
Mobile 46% of searchers use mobile devices exclusively in their
shopping research

6. A process of continuous improvement
4 Areas of Tracks
•
•
•
•
Web Development
Mobile & Local
Social Media
Inbound Marketing
3 Levels of Work
• Basic
• Advanced
• Master
Building a Better Presence
On the Web, Mobile, and Social Media
800-825-9973
http://smallbiztracks.com
http://ConverStations.com