My presentation on how to use Twitter to members of the Greater Lehigh Valley Chamber of Commerce.

1. WHAT THE HECK IS A TWITTER?
Mike Schlossberg

2. Twitter
 Twitter is a micro-blogging platform.
 This is the part where you say, “What the heck is a
micro-blogging platform?”
 Allows you to write a “tweet” of up to 140 characters.
Can also include links to pictures, videos and websites.
 Usage
 255 million monthly active users, with over 100 million
who use it every day.
 Includes 80% of world leaders.
 16% ofAmerican adults have aTwitter account.
 A majority of tweets come from a mobile device.
 This has dramatic implications on customer service!

3. Twitter
 Demographics
 Most popular in the 18-29 age group.
 No real difference amongTwitter users in terms of
education, ethnicities or urban and suburban
users.

4. The real question
 How can you communicate anything of value
in 140 characters?
 140 characters is more than you realize….
 Twitter’s character limit forces you to be
brief, punchy and to the point.

5. THE TWITTER HOMESCREEN

6. NOTIFICATIONS

7. MENTIONS

8. DISCOVER - TWEETS

9. DISCOVER - ACTIVITY

10. DISCOVER – WHO TO FOLLOW

11. DISCOVER – FIND FRIENDS

12. DISCOVER – POPULAR ACCOUNTS

13. DIRECT MESSAGE

14. ME – YOUR PAGE

15. MOBILE APP

16. Content to tweet
 When used properly,Twitter should be just like Dale
Carnegie.
 Truly listen, give praise, be enthusiastic and be genuine.
 Important: What you tweet needs to enrich the lives
of your followers. You need to create value-added
content.
 Don’t be too self-promotional!
 For when you do tweet about your business:
 Information about your industry and your business.
 Sales/coupons.
 New products/services.
 “Meet the staff.”

17. Content to tweet
 Personal information.
 Multimedia is great.
 Pictures, videos & links.
 The more interactions and engagement, the
better.
 Mentions, retweets.
 Give praise and offer assistance.
 Ask questions and actively solicit feedback.

18. Gaining followers
 Content is King; no one will follow you if your
account is uninteresting.
 The basics:
 Tweet often and remember: the more interaction, the
better.
 Use “@” mentions and retweet others – they will then be
more likely to mention and retweet you.
 Participate in relevant hashtags.
 Follow others.
 Create a compelling profile, including avatar and
background image.

19. Gaining followers
 Advertising in your promotional materials
 Email blast
 Email signatures
 Link on website
 Add to all print material

20. A note about Facebook…
 You can hook up yourTwitter account so it
automatically posts to Facebook.
 But…don’t.
 “@” “RT” and shortened text will confuse people.
 Yes, it’s extra effort, but it will look better and
make more sense.

21. Questions?
How to contact me
MichaelSchlossberg@gmail.com
@MikeSchlossberg
www.facebook.com/MikeSchlossberg
Watch for my book, Tweets & Consequences,
available in late August!