It's a crowded noisy world out there! There are more channels than ever to connect with your audience, but more static too. Online video can cut through the static to emotionally connect with your target audience. When done right, online video is an ideal medium for LOHAS brands to generate emotional connection with their target audience. Communicating story with images and sound can touch and activate the emotional brain more powerfully than text or even static images alone and build your Know-Like-Trust score.

1. Cut Through The Static
Video Marketing For LOHAS* Brands
By: Mikhaila Stettler
CREATRIX INTERACTIVE
*LOHAS: Lifestyles Of Health And Sustainability, the market segment focused on health
and fitness, the environment, personal development and sustainable living. CREATRIX INTERACTIVE
Copyright 2013

2. Are you getting through the marketing
noise to make an emotional connection
with your target market?
Are you giving them what they need to trust
you and include you in their daily lives?
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3. It's a crowded noisy world out there!
More channels than ever to connect with your audience,
but more static too.
Online video cuts through the
static to emotionally connect
with your target audience.
CREATRIX INTERACTIVE
Copyright 2013

4. Video is the ideal medium for LOHAS brands to
generate emotional connection with their target
audience.
Use video to reach, teach and prompt your
target market to take action.
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Copyright 2013

5. Video Marketing is Here to Stay
● Video dominates, reaching 90% of Internet Traffic by 2013
● Online video ads grew 55% in 2011
● 86% of viewers share video links
● 76% of Marketers will add video to their sites in 2012
● 400% higher viewer engagement than static content
1. Cisco, 2010
2. eMarketer, January 2012
3. http://invodo.com/html/resources/video-staticis
4. Social Media Examiner, April 2012
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5. According to Flimp.net rich media statistics via http://www.flimp.net/ Copyright 2013

6. 5 Reasons LOHAS Brands Must Use Video
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7. CREATRIX INTERACTIVE
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8. Meet LOHAS Consumer Expectations
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9. Make An Emotional Connection
"LOHAS consumers won't view or share blatant brand
commercials or flat boring corporate promo pieces."
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10. Speak to the Emotional Brain
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11. Raise Your
Know-Like-Trust
Score
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12. "People will forget what you said, people will forget
what you did, but people will never how you made
them feel."
-Maya Angelou
"On a daily basis, brand have to ask, 'Are we getting
the emotions right?' If you get the emotions right, you
get the business right."
-Dr. Ravi Rao
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13. CREATRIX INTERACTIVE
Creatrix Interactive is a content strategy/production and video marketing
company that specializes in converting target audiences to the lifestyle habits and
values of mission-driven LOHAS brands.
We wed compelling storytelling with rich media to create emotional connection
between your brand and your target audience to reach, teach and prompt them to
take action.
Download the free report, “5 Keys to Ignite Lifestyle Change: Lifestyle
Education That Works”
Schedule a Video Branding Strategy Session
http://www.creatrixinteractive.com/
mikhaila@creatrixinteractive.com
http://www.linkedin.com/in/mikhailastettler
@MikhailaCreates CREATRIX INTERACTIVE
Copyright 2013