2. Contains
What is Meditrack+
How it works
Functional works
Product des
Relativity Model
Working structure
Challenges
benifits
3. Meditrack+
21st century every one is very busy with there works and this has also comes with
we are not very particulars about the medicines and food habbit this is an
opurchinty which will provide an platform which will ping you about the
This is not an application but an platform which is being widely connected to the
various level of ntts
4. What is Meditrack
As the name suggest Its an tacking system for Medicines .
Supported by an Mobile commerce for medication .
And an chain of Outlet for delivery hubs
Its an complete ecosystem for medication needs of an consumer
6. Mobile Commerce
As in india is the 2 nd largest cellphone consuming market we had some
advancement and out of every 100 person 90 is having cellphone
And the penetration of the network is very strong
So we had an plan to go for Mobile commerce
But here our target is for the mass so we need to have all the platforms for a basic
phone to the I – Phone every one able to take up the services
So we had make an solutions for that
9. Tracking system for Medication
Tracking system is for the Members who had submitted there prescriptions
They will get an reminder in there cellphone , basic phone , smartphone and they
need to provide an feedback for that
We will have an total data of medicine consumed at what time
We can also remind for pathology test and can be add-on services like doorstep
sample collection
This can also add an valuable proposition scheduled of purchase of medication
and delivery of medication at there doorstep .
The health can be monitored and scheduled an delivery to the doctors and near
and dear .
10. Chain of Medication or Outlet
As Geography is an challenge
Medication is an commodity which required in limited time cant be stretched to
unlimited time
So now we need to plan it in an limited time so we need to have Hubs and the
Indian still now if u don’t have any physical existence no one will believe in you .
So we are being going to introduce as an medication chain which is acct as an
store with that they have act like hubs also .
It will be the revenue generation point for the initial phase
11. Layers of ( Mode Of Operations )
As this platform takes care of various mode of an medicines and tracking
Widely connecting from the right away from doctors to the medicine marketing
companies.
It has an widen role to play during it deliverables and layers of operation s
User ( patient)
Doctors
Pharmacy stores
Testing laborites
Drug Mfg Companies
Drug distribution companies
12. Drug Distribution
Its an vital role in this working system
An life saving drug needs to be deliver to an needed person in right time
It is very hard to findout an ideal logistical solution for an mfg
And Finding out the the product goes to the right person is another haeadque .
This introspect is completely solved by using the technologies
This advance logistic control tracking system (ALCTS) Make it possible
13. Pharmacy Stores
Complete online Management system enables the user the user to track the solution and make
changes accordingly allow the business owner for the smooth flow of system .
Even Automatic lead generation system instigated this gives an identification of the probable
consumers and what is the real-time status of the medicines .
This is also comes with an backend flaw and inventory system shows probable orders and quantity
keeping track the previous buying requirement of the buyers.
This also allows the business users to track and maintain and healthy relation with there
consumers .
With instigated delivery and distribution system working at backend this enables to track the
delivery status and working factors.
This also works as an maniac view of the working policy
This also enables the visual flow of orders and disbursement of financial factors
14. doctors
Track the patient history
Track the changes of symptoms
Appointment fixing
Quick turnaround time
Schedule Management can be possible
Management and relationship building can be battery done
15. Marketing
Product pitching and introduction can be easy
Can be delivered to various of the location irrespective of geographical
distribution
Collecting Market feedback
Tracking of individual consumers can be possible
Business deliverables can be easy
16. Information and Feedback system
This allows the flow of information though various medium into this system.
It can be fetched with different layers of operation .
Product feedback will be flawless
Information flow the credit line and collection of information is being cheaper and
Inlow of the market feedback and eva system will be easy .
17. So finally its an complete Ecosystem
As India is a 2nd largest populating country in the world out of which 70% people lives
in rural and semi urban places.
Its being proved form the existing case study wherther its telcome or FMCG its being
proved that in india if you are planning for an business then that should be ruralized
to get success.
So making ruralized of this services needs to get higher penetration into the market .
19. Targets Audience selection
As this is an membership bashed plan so we are targeting on the patients with
chronic diseases.
Form a particular consumer / member or lead we are generating business in
limited time interval
so we need to do volume bashed business
20. Marketing target and challenges
We have to have various challenges in different time interval
In urban and semi urban area our major competitors will be the organized retail
chain and e commerce in medication
In urban area we will need to counter the local retailer
Another major challenge will be purchase of medication and distribution.
It had been seen in different geographic area the medication will change every
area we need to maintain the verity of medication .
And as we are targeting the rural India then our model or our services should be
able to adopt the changes and act accordingly .
