First Look Film Festival 2012

First Look Film Festival www.firstlookfilmfestival.com … Annual “networking” destination for the “who’s who” in the film world dedicated to supporting the creative development of future filmmakers and committed to taking that “first look.” Sheila Eldridge 201-722-1500 www.youtube.com/watch?v=_4GrvYuc5lo

[object Object],[object Object],[object Object],Phase 1: 2 nd annual 4G Competitive Edge Filmmakers Challenge – January – May 2012 Phase 2: 2 nd annual Competitive Edge College Tour – March- April 2012 Phase 3: First Look Film Festival- July 2012 A Unique Opportunity : The 2012 4G Competitive Edge Film Makers Challenge and First Look Film Festival is an i nnovative HBCU campaign powered by a 360 strategy that includes interactive social media tools, on- site engagement, and product brand extensions with a cause marketing platform . ,[object Object]

INTEGRATED MARKETING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Audience Target: Marketing Tools: Phase 1: 2 nd annual 4G Competitive Edge Filmmakers Challenge – January – May 2012

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 2: 2 nd Annual Competitive Edge College Tour – March- April 2012

First Look Film Festival … Annual “networking” destination for the “who’s who” in the film world dedicated to supporting the creative development of future filmmakers and committed to taking that “first look.” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Phase 3: First Look Film Festival - July 2012 Marketing Elements: First film festival target specifically for students attending Historically Black College and Universities Access to over 10,000 HBCU students and alumni Program Elements Film Industry Boot camp designed for aspiring student filmmakers Interactive seminars Film screenings Create networking bridge for students and professional alumni

[object Object],[object Object],[object Object],[object Object],2011 CAMPAIGN BACKDROP Thanks to the success of the 2011 4G Competitive Edge Filmmakers Challenge with Spokesperson actor Idris Elba, the campaign reached over 25,000 students and garnered over 250,000 impressions .

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[object Object],[object Object],[object Object],[object Object],2012 Social Network & Digital Engagement

First Look Film Festival & 4G Competitive Edge Filmmakers Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],First Look Film Festival & 4G Competitive Edge Filmmakers Challenge ,[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],First Look Film Festival & 4G Competitive Edge Filmmakers Challenge

First Look Film Festival 2012

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First Look Film Festival 2012