1. Social Networking

2. Creating a social identity
Username
easy to identify
short
available across multiple networks

3. Establishing presence
Content should be
frequent
authentic
engaging

4. Frequency
varies depending on the social network
consider scheduling posts
readjust as necessary
considerations: hashtags, events, etc

5. Authenticity
generate trust
consider privacy settings
sincere posts – not just announcements

6. Engagement
try to elicit conversation
respond in a timely manner
consider what you say & who you say it to

7. Personal vs. Professional
Different purposes
Pro – will be modeling and providing
instructions to members
Personal – gather and share information,
improve pro practice

8. DeVoe, K. M. (2009). Constructing who we
are online: One word, one friend at a time.
The Reference Librarian, (50)(4), 419-421.