How have we helped BBVA improve its social channels results through our Social Media Optimization service?

1. Social
Media
Optimization
Business
Case
• Snapshot of current situation (audit): review of over 12.000 historical publications
• Main competitors benchmark: 20 social channels compared in total
• Review of internal publication processes, different business units
• Review and redefinition of KPIs and metrics
• Redesign of content mix and strategy of interactions (per channel and segment)
• Support in the execution of a test campaign with the new interaction model
+250%
Reach
+75% +463% 8%
Engagement Website traffic Conversion
Results:
www.MindYourGroup.com
-­‐
+34
914
840
471
-­‐
contact@contacto@MindYourGroup.MindYourGroup.com
com
Objetive:
Improve
and
optimize
social
channels’
efficiency
Work
undertaken:
Customer
testimonial:“I’m
more
than
satisfied.
Working
with
you
is
and
has
been
a
pleasure.
You
are
value
creators.
I
believe
that
you
have
brought
coherence,
wisdom,
real
value
and
valuable
recommendations.”
Bernardo
Crespo
-­‐
Head
of
Digital
Marketing
BBVA
Spain