Presentation given at MyNewsDay at Skt. Petri in Copenhagen on the 29th of May 2012

1. May
2012
Page 1 | © 2012 MINDJUMPERS. All rights reserved.

2. Discussion
Ques1ons
Feedback
Input
#MNDAY
@klit_nielsen
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3. Business
Intelligence
and
content
in
social
media
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4. Page 4 | © 2012 MINDJUMPERS. All rights reserved.

5. Mindjumpers – Social Media Agency
• The
agency
operates
in
Northern
Europe
with
a
main
presence
in
the
Nordic
• Have
in
just
3
years
become
a
leading
full
service
social
media
agency
in
the
Nordics
with
mul1ple
global
clients
• Profitable
and
based
on
organic
growth
• Key
offering
is
to
help
btc
and
btb
companies
and
brands
organize,
manage
and
engage
in
social
media
Page 5 | © 2012 MINDJUMPERS. All rights reserved.

6. We
enable
companies
to
strategic
develop
and
execute
interna1onal
social
media
ini1a1ves
in
a
structured,
quality
assured
and
cost
effec1ve
way
across
markets
with
focus
on
crea1ng
effect
and
value
Page 6 | © 2012 MINDJUMPERS. All rights reserved.

7. Securing
offering
through
proven
and
structured
process
Organize
• Secure
quality
and
best
prac1ce
in
community
management
across
markets/countries
Manage
&
Measure
• Secured
through
training,
procedures,
guides,
manuals
and
key
performance
measurement
Engage
• Secure
• Brand
consistent
• Social
media
authen1c
• High
responsive
• Na1ve
speaking
• Quality
assured
…
Community
management
Page 7 | © 2012 MINDJUMPERS. All rights reserved.

8. ”Technologies
which
facilitate
online
interac8on
between
people”
Page 8 | © 2012 MINDJUMPERS. All rights reserved.

9. What
is
big
data?
Every
day,
we
create
2.5
quin1llion
bytes
of
data
—
so
much
that
90%
of
the
data
in
the
world
today
has
been
created
in
the
last
two
years
alone.
This
data
comes
from
everywhere:
sensors
used
to
gather
climate
informa1on,
posts
to
social
media
sites,
digital
pictures
and
videos,
purchase
transac1on
records,
and
cell
phone
GPS
signals
to
name
a
few.
This
data
is
big
data.
Page 9 | © 2012 MINDJUMPERS. All rights reserved.

10. Big
Data
Applica8on
-­‐
BDA
Page 10 | © 2012 MINDJUMPERS. All rights reserved.

11. Crea1ng
value
through
combining
Paid,
Owned
and
Earned
Media
Key
Objec8ves:
Paid
Media:
-­‐ Brand
&
Product
Awareness
(reach
and
impressions)
-­‐ Grow
Owned
Media
(conversion)
-­‐ Increase
Earned
Media
(virality)
Facebook
Ads
Owned
Media:
-­‐ Brand
likeness
(percep1on)
(premium,
social,
-­‐ Brand
engagement
(loyalty)
stories)
-­‐ Brand
and
product
awareness
(reach
and
impressions)
-­‐ Cost
reduc1on
(customer
service
and
Paid
media)
-­‐ Sales
(traffic
to
site
&
store,
customer
service)
-­‐ Product
innova1on
Facebook
Page
Facebook
Earned
Media:
(content)
(likes,
comments,
-­‐ Brand
likeness
(percep1on)
shares)
-­‐ Brand
engagement
(loyalty)
-­‐ Word
of
Mouth
(personal
brand
recommenda1on)
-­‐ Product
innova1on
Page 11 | © 2012 MINDJUMPERS. All rights reserved.

12. We
are
all
becoming
media
outlets
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13. #escdk
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14. #escdk
Total:
7.100
tweets
(10%
af
samlede
tweets
på
dagen)
Peak:
2.300
TPH
Tweeps:
900
Page 14 | © 2012 MINDJUMPERS. All rights reserved.

15. Page 15 | © 2012 MINDJUMPERS. All rights reserved.

16. Page 16 | © 2012 MINDJUMPERS. All rights reserved.

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18. Intelligence
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19. Social
insight
and
measurement
Strategic
dashboard
to
gain
insights
on
our
brands
and
consumers
and
the
performance
of
our
social
strategy
and
ini1a1ves
Buzz
tracking
Plaiorm
API
Campaign
Web
analy1c
Offline
(real
1me)
Data
Mining
performance
Listen
&
Social
Content
SEO
Sales
analyse
Profiling
Share
of
Trend
mining
Ads
Traffic
Reputa1on
voice
Reputa1on
Apps
Benchmark
Loyalty
Insights
(Plaiorm/device)
Page 19 | © 2012 MINDJUMPERS. All rights reserved.

20. Page 20 | © 2012 MINDJUMPERS. All rights reserved.

21. Using
content
to
gather
insights
and
create
engagement
Page 21 | © 2012 MINDJUMPERS. All rights reserved.

22. Using
content
to
gather
insights
and
create
engagement
Page 22 | © 2012 MINDJUMPERS. All rights reserved.

23. Gather
insights
through
content
that
have
user
value
Page 23 | © 2012 MINDJUMPERS. All rights reserved.

24. Page 24 | © 2012 MINDJUMPERS. All rights reserved.

25. 725+
inspira1onal
ar1cles
on
social
business
@
Mindjumpers.com/blog
Page 25 | © 2012 MINDJUMPERS. All rights reserved.