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Google +
Changing the way we share.

                                +
              Changing the way we share.
Christian Adams
Agency Operations Manager



         http://mindson.com
I have Social Media fatigue.
       NOT ANOTHER
   SOCIAL NETWORK!!!!
GOOGLE+ WILL BECOME THE
CORE OF GOOGLE’S SERVICES

 “The assumption is that everything will move over to using
 the Plus infrastructure over time”
         -Eric Schmidt, Google’s Chairman
+




calendar
Google Sites attract more than 1 billion visitors
worldwide each month and accounts for
10.4% of all time spent online.
                - Source: comScore Media Metrix, Worldwide, June 2011
20 Million Beta Testers
               (in 3 weeks)




+1 Button is on pace to replace the “Like” Button
Context + Content + Convenience
Google+ Socialized Ecosystem

 Connect                           Discover        Publish            Entertain            Promote
      Calendar                       Search           Blogger             Blogger             Blogger
       Docs                         Latitude          Youtube             Youtube            Youtube
                                     News              Picasa              Picasa              Picasa
       Gmail
                                     Reader                                Music           Feedburner
      Groups                       Maps/Places                                                 Places
    G+ Circles,                     (Sparks)                                                 Adwords
      Chat,                         Translate                                               Checkout
      Voice,                                                                              Android Market
    Hangouts,                                                                               +1 Button
     Huddle                                                                                  PostRank
                                                                                            (Analytics)


                      Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.)

Source: G. Grover, Steal Thunder
Version 3.0, 7-26-11
Circles are the new segmentation and collaboration tool.


                         1rst Gen




                         2nd Gen


      Hangouts          Circles
                         3rd Gen


             Video Conferencing/Webinars
                   Document Sharing
                    Screen Sharing
                     Whiteboards
“Those crazy kids at Google, their ironic metaphors,
and renting a Wave pool to celebrate Google+.”
                         -Christian Adams, Minds On
Symmetric Sharing

You       Facebook        Me


You        Twitter        Me

Google’s Asymmetric Sharing

You                       Me
http://thefuturebuzz.com/2009/08/19/social-seo-strategy/
Social Search is about organic relevancy and improving results.
                              - Amit Singhal, Google
Websites Using Google's +1 Button Get 3.5x the Google+ Visits
                                                                                      -Hubspot

                                        50% more than Twitter
                                                             -Rand Fishkin, SEOMoz.org


  Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits-
                                                  Data.aspx#ixzz1UqNewnYw
Does it replace your blog?
The Answer is:
     No
Gaming...
...it’s coming
  ....is here.
Business Pages/Verified Profiles
This is my daughter’s wallpaper.
                Justin Bieber/Lady Gaga
            I swear.
Pros                                        Cons
• #1 Search Engine                     • Recreating Your Social Graph
• Free SaaS applications               • Duplicate Content Filtering
• Hashtags / Real-Time Search          • Comment Filtering (Mute Post)
• Open API (Partial)                   • Target Marketing (Yes, but No)
• Better Conversations/Communication   • No Events (Yet)
• Relevancy                            • No Polling (Yet)
• Better Business Pages                • Pseudonyms (Yet)
• Better Market Segmentation
• Better Ad Service
• Decreased Bounce Rates (GUI)
• Privacy Controls
• Responsive Project Team
Guides
    Mashable’s Guide to Google+             Google+ How-To Document
Lifehacker’s Make The Most of Google+                 +forGoogle
       What’s New in Google+                          Circle Sunday
                                  GPlus Resource

                  Profile Link Shorteners
                             PlusYa        gplus.to

                     Member Directories
             Social Statistics              Google+ Counter
          Recommended Users                        Group.as
                  gglpls                   Find People On Plus

                                 Extensions
                     Surplus                Google Plus Me
                   PhotoZoom               Start Google Plus
                  Usability Boost             Plus Minus
                 Reply To Author             Publish Sync
http://thebiggandbusiness.com


http://googleblog.blogspot.com
Keys To Success
•   Circles
•   Search
•   Simplicity
•   Apps
•   Ecosystem
KEY TAKEAWAYS




                UNDERSTAND BEHAVIOR,
                  NOT TECHNOLOGY
Christian Adams
christian.adams@mindson.com
740.548.1645 x 105
Google+
@christiangadams
                       Marketing


                         Smart
                        Creativity

                     Communications




                     http://mindson.com

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Minds On Google+

  • 1. Google + Changing the way we share. + Changing the way we share.
  • 2. Christian Adams Agency Operations Manager http://mindson.com
  • 3. I have Social Media fatigue. NOT ANOTHER SOCIAL NETWORK!!!!
  • 4. GOOGLE+ WILL BECOME THE CORE OF GOOGLE’S SERVICES “The assumption is that everything will move over to using the Plus infrastructure over time” -Eric Schmidt, Google’s Chairman
  • 6. Google Sites attract more than 1 billion visitors worldwide each month and accounts for 10.4% of all time spent online. - Source: comScore Media Metrix, Worldwide, June 2011
  • 7. 20 Million Beta Testers (in 3 weeks) +1 Button is on pace to replace the “Like” Button
  • 8. Context + Content + Convenience
  • 9.
  • 10. Google+ Socialized Ecosystem Connect Discover Publish Entertain Promote Calendar Search Blogger Blogger Blogger Docs Latitude Youtube Youtube Youtube News Picasa Picasa Picasa Gmail Reader Music Feedburner Groups Maps/Places Places G+ Circles, (Sparks) Adwords Chat, Translate Checkout Voice, Android Market Hangouts, +1 Button Huddle PostRank (Analytics) Platform apps, extensions, developer tools (Android, iOS, Chrome, etc.) Source: G. Grover, Steal Thunder Version 3.0, 7-26-11
  • 11. Circles are the new segmentation and collaboration tool. 1rst Gen 2nd Gen Hangouts Circles 3rd Gen Video Conferencing/Webinars Document Sharing Screen Sharing Whiteboards
  • 12. “Those crazy kids at Google, their ironic metaphors, and renting a Wave pool to celebrate Google+.” -Christian Adams, Minds On
  • 13. Symmetric Sharing You Facebook Me You Twitter Me Google’s Asymmetric Sharing You Me
  • 15. Social Search is about organic relevancy and improving results. - Amit Singhal, Google
  • 16.
  • 17. Websites Using Google's +1 Button Get 3.5x the Google+ Visits -Hubspot 50% more than Twitter -Rand Fishkin, SEOMoz.org Resource: http://blog.hubspot.com/blog/tabid/6307/bid/22293/Websites-Using-Google-s-1-Button-Get-3-5x-the-Google-Visits- Data.aspx#ixzz1UqNewnYw
  • 18. Does it replace your blog?
  • 20.
  • 21.
  • 22.
  • 24. Business Pages/Verified Profiles This is my daughter’s wallpaper. Justin Bieber/Lady Gaga I swear.
  • 25. Pros Cons • #1 Search Engine • Recreating Your Social Graph • Free SaaS applications • Duplicate Content Filtering • Hashtags / Real-Time Search • Comment Filtering (Mute Post) • Open API (Partial) • Target Marketing (Yes, but No) • Better Conversations/Communication • No Events (Yet) • Relevancy • No Polling (Yet) • Better Business Pages • Pseudonyms (Yet) • Better Market Segmentation • Better Ad Service • Decreased Bounce Rates (GUI) • Privacy Controls • Responsive Project Team
  • 26. Guides Mashable’s Guide to Google+ Google+ How-To Document Lifehacker’s Make The Most of Google+ +forGoogle What’s New in Google+ Circle Sunday GPlus Resource Profile Link Shorteners PlusYa gplus.to Member Directories Social Statistics Google+ Counter Recommended Users Group.as gglpls Find People On Plus Extensions Surplus Google Plus Me PhotoZoom Start Google Plus Usability Boost Plus Minus Reply To Author Publish Sync
  • 28. Keys To Success • Circles • Search • Simplicity • Apps • Ecosystem
  • 29. KEY TAKEAWAYS UNDERSTAND BEHAVIOR, NOT TECHNOLOGY
  • 30. Christian Adams christian.adams@mindson.com 740.548.1645 x 105 Google+ @christiangadams Marketing Smart Creativity Communications http://mindson.com