25. Think about your Demographics
App Stores let you control this variable (most of the time).
Remember to test different monetization strategies and
discover what works best for your players and your brand.
Promotional Free // Free with In App Purchases // Free with ads // Premium // Subscription // Super Premium
COST TO USERS
$$$$$$ $$$
28. This is only Semi-Controlled
Think of your future-self
Don’t be afraid to rewrite history
The internet doesn’t forget
but consistent improvement is
the best path to forgiveness
31. Invent your core user
Seriously actually give them a name.
Amount of free time
Disposable income
Current attention
Etc...
How can you reach them on their terms?
32. Example
Alejandro Gonzalez
31 years old
Accountant
Has kids
3 hours/day of interrupted free time
Also playing a FPS
Willing to pay for a premium game
Reads Polygon
34. Based in History
Move the needle in your favour with…
Do things that don’t scale (paulgraham.com/ds.html)
Build a community (social, telescopeapp.org)
Leverage the reputation of others (partnerships)
Start before you launch (very hard to find the time)
35. Example
The first 1000 racers can submit a photo to be wrapped on
their kart
Start a community site for kitten adoption
Reach out to animal activist and racer (Google says Leilani
Munter would be a good fit)
Reach out to Polygon about the ridiculous game idea
37. You've done your best
There’s a point where you have to hand your baby off.
Release early, release often but release something you are
proud of.
Monitor your analytics, monitor your communities then
design solutions and adapt.
38. Example
Going to follow the Mario Kart standard of four tracks to a Cup
Only release the first cup
Only release 3 kitten racer styles
No vehicle performance customization
Only 3 power-up items
Reach back out to the community to vote on their most
demanded features (new tracks, kittens, vehicles, power-ups,
etc.)
40. Distill, distill, distill
Every element of your product is a chance to refine its brand.
Characters (obviously)
Menus
Items
Font
Background Assets
HUD
Music
Even control schemes
Notas del editor
These are some of the reasons I’ve used and have seen through out the years.